Shaun Dakin

Current

• CEO & Founder at The National Political Do Not Contact Registry - StopPoliticalCalls.org
• Consulting at Dakin & Associates

Past

• Product Manager at The Motley Fool
• SVP, Product Management at IXI Corporation
• Director, Product Management at Laureate Education, Inc

• Finance Team - Kerry / Edwards at Democratic National Committee
• Sr. Manager, Business Intelligence, Product Strategy, and Partnership Management at Fannie Mae
• Sr. Strategy Manager - Corporate Development at Fannie Mae
• Sr. Product Marketing Manager at webMethods
• Manager - Strategy and Alliances / FedEx.com at FedEx
• Sr. Product Manager at FedEx
• Instructional Systems Designer at Integic
• Trainer at Hechinger
• English Teacher at JET Programme

see less...

9 more...

Education

• Northwestern University - Kellogg School of Management
• Thunderbird School of Global Management
• Thunderbird School of Global Management

• Thunderbird School of Global Management
• Northern Virginia Community College
• Colby College
• The Harrow School, Harrow On The Hill, UK
• Salisbury School, Salisbury, CT

see less...

5 more...

Recommended

44 people have recommended Shaun

Connections

500+ connections

Industry

Marketing and Advertising

Shaun Dakin’s Summary

Currently the CEO and Founder of The National Political Do Not Contact Registry, a program by Citizens for Civil Discourse.

Shaun Dakin took an idea from start up to launch to Saturday Night Live.

In less than a year, Mr. Dakin launched StopPoliticalCalls.org and grew membership to over 85,000. During this time Mr. Dakin became the most recognized expert in the nation working on protecting voters from the scourge that is modern political campaigning: robo calls or automated political calls.

In addition to appearing on CNN, MSNBC and the local affiliates of ABC, CBS, NBC and Fox as well as NPR and XM radio he testified at the US Senate on behalf of the Robocall Privacy Act (Sen. Feinstein, D-CA sponsor) and published several op-eds in leading national newspapers including the Washington Post.

During the last weeks of the 2008 election cycle, Mr. Dakin and his members were at the center of providing the audio of campaign robo calls that led to Colin Powell calling out robo calls in his endorsement of Barack Obama for President. Saturday Night Live created a "robo call" character. The audio and real time reporting of robo calls allowed Talking Points Memo, the Huffington Post and the Politico to report robo calls in real time.

Shaun Dakin lives in Falls Church, VA and is married to Dr. Saleena Dakin. He and Dr. Dakin have one son, Joseph.

Awards:

StopPoliticalCalls.org won the Non-Profit category in the Mashable Open Web Awards (http://tinyurl.com/WeWon)

In recognition of the work of StopPoliticalCalls.org during the election, Mashable.com considered work done by Mr. Dakin as one of the top 16 great Twitter moments of the year.

Hire: If you would like to talk to Shaun Dakin about your Social Media, Innovation or Public Relations opportunities, please feel free to learn more at this link (http://tinyurl.com/HireShaun)

Shaun Dakin’s Specialties:

- Social Media
- Web 2.0
- Non Profit Management
- Product management
- Strategy
- New product development
- Innovation
- Ideation / Concepting
- Strategic alliances / partnerships
- Technology marketing (Market Driven)
- Marketing
- Database marketing
- Direct marketing
- Training
- Organizational development
- Change management
- Brainstorming / mind mapping

Shaun Dakin’s Experience

• CEO & Founder

  The National Political Do Not Contact Registry - StopPoliticalCalls.org

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  April 2007 — Present (2 years 8 months)

  The National Political Do Not Contact Registry, a program of Citizens for Civil Discourse, is a non-partisan, non-profit that allows all voters to register their phone number for free to stop politicians from calling them at home.
  
  Find out more at: http://www.StopPoliticalCalls.org

• Consulting

  Dakin & Associates

  (Management Consulting industry)

  June 2006 — Present (3 years 6 months)

  Dakin & Associates - is a management consulting firm focused on providing vision, strategy and tactics to future oriented organizations in the areas of:
  
  Public Affairs
  Public Relations
  Social Media
  Product Innovation
  Product Management
  Business Planning
  Go to market strategies
  Positioning
  Alliance Management
  New Product Development

• Product Manager

  The Motley Fool

  (Privately Held; 51-200 employees; Online Media industry)

  November 2006 — January 2007 (3 months)

  Product Management leadership for Personal Finance at TMF. Included:
  
  - Motley Fool Green Light Newsletter
  - Rule Your Retirement Newsletter, and
  - The Motley Fool Credit Card (partnership with Bank of America)

• SVP, Product Management

  IXI Corporation

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  February 2006 — October 2006 (9 months)

  Sr. Product Manager at IXI Corporation (www.ixicorp.com), the premier provider of single sourced customer and market segmentation, targeting, and tracking solutions for financial services companies marketing to U.S. investors and consumers.

• Director, Product Management

  Laureate Education, Inc

  (Public Company; 1001-5000 employees; LAUR; Higher Education industry)

  January 2005 — January 2006 (1 year 1 month)

  Director of Product Management and Team Lead reponsible for the P & L for a business unit representing approximately 30% of the division's revenue (www.WaldenU.edu).

• Finance Team - Kerry / Edwards

  Democratic National Committee

  (Non-Profit; 501-1000 employees; Political Organization industry)

  September 2004 — November 2004 (3 months)

  - Part of a finance team at the DNC focused on large donors. New team created late in the campaign. Team brought in $4.5M. I raised $240k.

• Sr. Manager, Business Intelligence, Product Strategy, and Partnership Management

  Fannie Mae

  (Public Company; 1001-5000 employees; FNM; Financial Services industry)

  December 2002 — September 2004 (1 year 10 months)

  • Provided leadership and developed and recommended strategy and tactics for eBusiness product team producing $130M revenue including: Value assessments, financial P & L forecasting, target market selection, partnership analysis, competitive analysis and segmentation.
  • Worked with all levels and functions within eBusiness to ensure successful implementation of newly implemented product development management process resulting in market driven product development.
  • Created innovative segmentation models for a product resulting in the identification of two additional target markets representing an incremental $10M in revenue.
  • Managed relationship, planning, and negotiation for key mortgage broker technology partner (Calyx) producing $12M in revenue.
  • Researched, recommended and structured strategic alliance with a technology partner (Harland) identifying significant revenue opportunity ($10M).

• Sr. Strategy Manager - Corporate Development

  Fannie Mae

  (Public Company; 1001-5000 employees; FNM; Banking industry)

  September 2001 — November 2002 (1 year 3 months)

  • Managed the identification, research of, and resolution of key strategic issues for the Office of the Chairman using fact based analysis resulting in a clear understanding of actions needed to be taken with regards to consolidation in the mortgage industry.
  • Key member of team that revised the strategic planning process at Fannie Mae, leading to faster resolution of issues, clearer communication and execution of strategy.
  • Created, managed and developed key strategic issues list for the company resulting in faster consensus building and decision making at Fannie Mae.
  • Identified key trends affecting Fannie Mae five to ten years out. Developed ongoing trend monitoring process allowing Sr. Management to monitor major issues in the industry before they become threats.
  • Researched and identified critical components of headline risk for the company presented to the Board of Directors. Personally delivered presentation to Vice Chair of Fannie Mae, Jamie Gorelick.

• Sr. Product Marketing Manager

  webMethods

  (Public Company; 501-1000 employees; webm; Computer Software industry)

  January 2001 — July 2001 (7 months)

  • Managed go-to-market strategy of leading business-to-business integration (B2B) industry solutions vertical product lines including: positioning, PR, marketing communications, sales support and training.
  • Recommended, using fact based analysis, that the company not pursue a specific industry solutions product line at that time, resulting in senior management implementing actions to discontinue focus on product line leading to considerable savings to the company.

• Manager - Strategy and Alliances / FedEx.com

  FedEx

  (Public Company; 10,001 or more employees; FDX; Logistics and Supply Chain industry)

  January 2000 — November 2000 (11 months)

  • Managed strategy and execution of eServices, eDocuments and alliances for FedEx.
  • Recruited, hired, coached and managed team of 6 marketing/business development professionals (MBA’s).
  • Managed external agencies and vendors to meet objectives. Agencies included: Digitas, RTC Relationship Management, Quarry Integrated Communications, and King Brown Research.
  • Managed budget in excess of $1M.
  • Negotiated $80M alliance between FedEx and Kinkos.com and Kinkos, Inc.
  • Directed relationship and planning between AOL/Netscape and FedEx, recovering multi-Million dollars in value for FedEx.
  • Developed and delivered recommendation for Fred Smith (CEO) on strategy, execution, and governance for a FedEx.com spin off from FedEx Corporation.
  • Created and developed strategy and prototypes for an eDocument product to combat the increase in email taking business from the overnight letter franchise.

• Sr. Product Manager

  FedEx

  (Public Company; 10,001 or more employees; FDX; Logistics and Supply Chain industry)

  January 1996 — December 1999 (4 years )

  • Spearheaded FedEx’s creation of an Independent Software Vendor (ISV) program.
  • Managed overall product strategy, development and execution of tracking API, shipping API, and FedEx intraNetShip.
  • Recipient of the FedEx Five Star Award in 1999, the company’s most prestigious award, for creating superior results. One of 150 recipients out of 200K non-management employees worldwide.
  • Successfully guided launch of FedEx Global Developer Program, designed to provide development tools necessary to create electronic commerce systems and integrate FedEx services within existing systems for VAR’s and ISV’s. During program’s beta period, approximately $2M in incremental shipping revenue was produced.
  • Co-led the redesign and launch of FedEx.com with a focus on globalization, interactive functionality, community and ease of use resulting in increased customer satisfaction and ease of use for all interactive applications. FedEx.com received over 2M unique visitors a month.

• Instructional Systems Designer

  Integic

  (Privately Held; 201-500 employees; Defense & Space industry)

  March 1993 — August 1994 (1 year 6 months)

  Federal contractor developing computer based training (CBT) systems for the Navy, EPA, Fema, and the DOD.

• Trainer

  Hechinger

  (Public Company; 1001-5000 employees; Retail industry)

  July 1992 — March 1993 (9 months)

  Store trainer for a regional hardware store that is no longer in business.

• English Teacher

  JET Programme

  (Educational Institution; 10,001 or more employees; Education Management industry)

  August 1989 — August 1991 (2 years 1 month)

  Fellowship in the Japan Exchange and Teaching Programme provided by the Japanese Government to teach English in rural Japan.
  
  I was in Shimane Prefecture, Masuda City.

Shaun Dakin’s Education

• Northwestern University - Kellogg School of Management

  Executive Education , Electronic Commerce and Marketing , 1996 — 1996

  Activities and Societies:

  Very leading edge e commerce program that is no longer offered.

• Thunderbird School of Global Management

  MBA , Marketing, Information Technology , 1994 — 1995

• Thunderbird School of Global Management

  MBA , Marketing, Information Technology , 1994 — 1995

• Thunderbird School of Global Management

  MBA , Marketing, Information Technology , 1994 — 1995

• Northern Virginia Community College

  Course Work , Accounting, Finance, Marketing, Statistics, Calculus , 1993 — 1994

• Colby College

  BA , Government , 1985 — 1989

  Junior year abroad in France and Nigeria. Internship with Senator Patrick Leahy (D-VT) and Common Cause.

  Activities and Societies:

  Varsity Squash; Pi Sigma Alpha - National Political Science Honor Society

• The Harrow School, Harrow On The Hill, UK

  A Levels , Politics, Economics , 1984 — 1985

• Salisbury School, Salisbury, CT

  High School , 1981 — 1984

Additional Information

Shaun Dakin’s Groups:

Member, American Marketing Association (AMA)

Director of eLearning, American Marketing Association (AMA) – DC Chapter 2001–2002
• Awarded “Volunteer Of The Month” in April, 2002

Mentor, American Marketing Association (AMA) – DC Chapter

Member, Product Development Management Association (PDMA)

Member, Association of International Product Marketing & Management (AIPMM)

Pragmatic Marketing Trained - www.pragmaticmarketing.com

Kepner Tregoe Trained:

- Project Management
- Decision Making - The Rational Manager

•    Greater Washington D.C. Chapter of PDMA (DC / MD/ VA)
•    Thunderbird Alumni
•    Pragmatic Marketing Alumni
•    Doctors Without Borders / Médecins Sans Frontières
•    KIVA
•    Citizens for Civil Discourse - Stop Political Phone Calls
•    Systems Thinking
•    Federal Express Alumni Group
•    JETAA DC
•    Privacy Professionals
•    Siteworx
•    Getting Things Done - GTD - SolutionPeople Innovation's Network of Action Innovators
•    American Association of Political Consultants
•    Fannie Mae Alumni
•    Internet Product Management Group
•    Electronic Frontier Foundation (EFF)
•    FANNIE MAE CONNECTIONS
•    Forrester
•    Progressive Communicators of Washington, D.C.
•    Colby College Alumni & Friends
•    BUSINESS NETWORKING T-BIRDS
•    Identity Theft
•    webMethods Alumni
•    The Grassroots Forum
•    Campaigns & Elections' Politics magazine
•    FedEx and Its Alumni
•    Harrow School Alumni - Old Harrovians
•    Cause Communications
•    Colby College Class of 1989 25th Reunion June 2014
•    International Association of Privacy Professionals (IAPP)
•    Mktg web 2.0 in .edu
•    Philadelphia Privacy Network
•    CyberSecurity Law, Policy, and Technology
•    Government 2.0 Club
•    Massachusetts Privacy Law Discussion Group
•    InSide Job
•    JobsinLobbying.com - Find Lobbyist, Government Relations, Advocacy, and Public Policy jobs.
•    Homeland Security Information Sharing and Social Media
•    Data Security & Compliance Network
•    Search Marketing Careers
•    Social Media Careers

Shaun Dakin’s Honors:

Adjunct Professor of Marketing; University of Memphis 1999

Author of 1996 book, “The Thunderbird Guide to International Business Resources on the World Wide Web”

Shaun Dakin’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch