Sr. VP, Global Ad Products at AOL Time Warner
San Francisco Bay Area
- Current
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- Sr. VP, Global Ad Products at AOL Time Warner
- Past
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- Chief Revenue Officer at Cooliris
- Head, Monetization at YouTube / Google
- Product Lead, Search at Google
- Education
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- University of Miami
- University of Poona
- University of Kanpur
- Connections
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500+
connections
- Industry
- Internet
Shashi Seth’s Summary
Experienced leader with broad experience in all aspects of Product Management - including Monetization, and Strategy Development. Direct experience in Internet Video, Search and E-Commerce industry and excellent background and experience in technology. Skilled manager with experience building and managing teams. Strong experience in fostering innovation – both in product and strategy.
Shashi Seth’s Specialties:
- Revenue generation, Ads, Monetization
- Business strategy development, evaluation of new technologies, products, business models etc., competitive analysis and intelligence
- Product Management skills, delivering products and features to solve specific business problems or meet customer needs
Shashi Seth’s Experience
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Sr. VP, Global Ad Products
AOL Time Warner
(Public Company; TWX; Internet industry)
October 2009 — Present (2 months)
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Chief Revenue Officer
Cooliris
(Privately Held; 11-50 employees; Internet industry)
June 2008 — October 2009 (1 year 5 months)
Responsible for developing the business model behind the core product - PicLens.
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Head, Monetization
YouTube / Google
(Public Company; Internet industry)
January 2007 — May 2008 (1 year 5 months)
Responsible for driving YouTube's strategy for monetization. Built the team and the framework for launching new Advertising formats on YouTube, including the new In-Video Ads on YouTube.
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Product Lead, Search
Google
(Public Company; 1001-5000 employees; GOOG; Internet industry)
May 2005 — January 2007 (1 year 9 months)
Lead the team responsible for Product Management organization focused on Personalization & Community efforts on core search www.google.com. Personally responsible for launching the following products:
- Google Custom Search Engine
- Google Topics
- Subscribed Links
- Accessible Search
- Google Notebook -
Principal, Product Strategy
eBay
(Public Company; 5001-10,000 employees; EBAY; Internet industry)
June 2004 — May 2005 (1 year )
* Driver for eBay’s global product strategy. Create product strategies to meet specific business needs and problems. Responsible for identifying new opportunities for eBay to deliver value to its customers worldwide, through new verticals, business models, and technologies.
* Create and sell strategies at the executive level for new products, product lines, technologies, and business models
* Work across boundaries with various stakeholders to make sure strategies are implemented
* Perform Competitive Intelligence, discover opportunities and threats, and align all stakeholders across the company with this knowledge. Created a brand new method to visualize competitive intelligence and worked to institute it across eBay
* Build and manage a strategy and competitive intelligence knowledge management and dissemination tool
* Responsible for creating eBay’s Innovation Strategy and implementing it across eBay -
Group Product Manager
eBay
(Public Company; 5001-10,000 employees; EBAY; Internet industry)
2002 — 2004 (2 years )
* Created the strategy for the eBay Platform (as part of the Business, Product, and Technology team), and sold eBay executives on the strategy, obtaining resources and funding for implementing the eBay Platform - how to build the eBay Platform, expose it to third party developers and then leverage it to build an ecosystem that provides sustained growth and external innovation
* Responsible for managing the API and Platform Product Management organization at eBay. This group provides all the external interfaces to eBay's platform through these APIs and other products including the XML APIs, SOAP APIs, .NET and Java SDK, etc.
* Responsible for managing relationships with partners like SAP, BEA, Microsoft to integrate eBay API’s into their end products
* Instrumental in launching eBay sites for the Rest Of the World (ROW) at extremely low costs using APIs and completely customized and localized front-ends -
CEO
Conexo
(Privately Held; 11-50 employees; Wireless industry)
2000 — 2002 (2 years )
- Founder and CEO of Conexo - a wireless startup focused on providing applications in various industries including Construction, and Healthcare.
- Built the company from the ground up, including setting up a software development office in India
- Obtained private funding and grew the company from 3 people to over 45 people in a matter of months
- Acted as the CEO and Chief Marketing Officer for the company, engaging with various potential customers and forming partnerships
- Fostered a culture of innovation at Conexo, which provided the motivation to all employees to come upw ith creative ideas and solutions to customer problems -
Sr. Manager, Web Technology Group
Gap
(Public Company; 10,001 or more employees; Retail industry)
1998 — 2000 (2 years )
- Managed a group that provided Technical Product Management to all of Gap's online stores (gap.com, bananarepublic.com, and oldnavy.com)
- Responsible for staffing various projects with appropriate resources, ensuring deliverables are being met in a timely manner
- Team provided expertise in all functional areas including development, testing, networking & infrastructure, reporting, etc. Also performed new trechnology and vendor evaluation and recommendations, requirements definition, and taking the lead on all such projects
- Interfaced with managers and built relationships accross the organization to ensure that our goals were aligned
- Created and instituted new processes for change management, vendor evaluations, etc. -
Co-founder & President, E-commerce Consulting
MediaMagic, Inc.
(Privately Held; 51-200 employees; Internet industry)
1995 — 1998 (3 years )
- Responsible for building a consulting practise in the space of e-commerce and internet strategy
- Built a team of 140+ consultants who engaged with medium to large sized retailers and helped them build an online presence, e-commerce strategies, and helped develop and deploy their sites, and applications
- Consulted with well know retailers and brand names like Revlon, Loreal, Victorias Secret, Ralph Lauren, Seventeen, etc.
Shashi Seth’s Education
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University of Miami
Computer Science 1988 — 1989
- Degree Incomplete
- Activities and Societies:
- - Teaching Assistantship
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University of Poona
MS , Computer Science , 1985 — 1988
- Activities and Societies:
- - Received partial scholarship as a Teaching Assistant
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University of Kanpur
BA , Mathematics & Statistics , 1982 — 1985
- Mentor and coach high school students interested in pursuing high-tech careers
- Involved in developing Micro-Finance in developing countries
Additional Information
Shashi Seth’s Groups:
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Startup Specialists -
Googlers & Xooglers -
Digital Information Sharing Network -
YouTubers -
Senior Leadership Team
Shashi Seth’s Honors:
Named by Hindustan Times amongst the Top "Non-Resident Indian Achievers" of 2005. http://www.hindustantimes.com/news/specials/nri_achivers/7.htm.
Honored by "Garamchai.com" as one of the top Indian success stories in North America.
Shashi Seth’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
