Sharon Kraun

Current

Senior Account Supervisor at CO&P Integrated Marketing
Chief Attention Seeker at RoundSquare Communications

Past

Marketing Strategy Director at ImpactYour.com
Senior Marketing Manager at BellSouth.net
Marketing and Promotions Director at Eason Publications

Producer, Reporter, Assignment Editor at News Media

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Education

University of Alabama
Riverwood High School

Connections

190 connections

Industry

Public Relations and Communications

Websites

My Website

Sharon Kraun’s Summary

I’m a hybrid. My professional career started within the newsroom working as a reporter, assignment editor then producer. Before heading into PR (a logical transition for many ‘retired’ news folks), I jumped into promotions, directing events, public relations and marketing for the Southeast’s largest entertainment weekly newspaper group. A fortuitous lunch led a change in professional direction enabling me to add the business to business experience alongside my consumer and promotional marketing skills.

I’ve been practicing an integrated approach to promoting a business long before the phrase was business chic. I like to approach a challenge looking at all of the pieces of the marketing mix – public relations, advertising, promotions and general marketing to make sure the messaging is unified across all channels.

I excel at helping my clients conceive creative solutions. I don’t just create the ideas. And more importantly, I know how – and actually assist with implementation - backing my words with action.

Sharon Kraun’s Specialties:

Media Relations • Community Partnerships • Market Launches • Promotions • Strategic Partnerships • Press Releases • Media Training • Copywriting • Event Management • Crisis Communications

Sharon Kraun’s Experience

Senior Account Supervisor

CO&P Integrated Marketing

(Privately Held; 11-50 employees; Public Relations and Communications industry)

September 2006 — Present (2 years 11 months)

Senior marketing and PR strategist utilizing an integrated approach to increase results, awareness and brand image for our clients. The work I do includes: strategic planning, event creation, and management of public relations. Clients I've helped include: Jekyll Island, Trammell Crow Co., Macy’s, EAU Technologies, CWNP and Blalock Lakes (A Cousin's Property).
Chief Attention Seeker

RoundSquare Communications

(Public Relations and Communications industry)

September 2001 — Present (7 years 11 months)

At RoundSquare our goal is to make your marketing and public relations programs compelling, cost efficient and effective. We question the norm, turn over a few rocks, and look at things from all sides. We also keep the approach balanced, not forgetting the basic building blocks that are tried-and-true.

We love a good story. In fact, we love helping our clients create interesting, intriguing and downright reputable stories. Stories that make a point, spread the word and share our client’s vision to a select target audience.

We’re not talking simply about written words. We do write well, but we also know how to spread your news in creative and innovative ways. An orange may start out round, but with a little creative spin, you can produce a nice array of angles to help squeeze out a little extra attention.
Marketing Strategy Director

ImpactYour.com

(Internet industry)

2000 — 2001 (1 year)

Marketing and Public Relations firm focused on assisting dot com companies build their marketing and PR programs.

* Founding member
* Established the public relations and marketing divisions
* Oversaw all public relations and advertising strategies for agency clientele
Senior Marketing Manager

BellSouth.net

(Public Company; 10,001 or more employees; BLS; Telecommunications industry)

1999 — 2000 (1 year)

Oversaw marketing and public relations efforts for a nine-state regional Internet portal including agency oversight and management of marketing staff

A few highlights:
•Developed online ad campaign that produced click through rates more than 3 times the industry average
•Oversaw the creative strategy development, media planning/buying (regional & local), and broadcast and print production of the site’s ad campaign which was delivered ahead of schedule and under budget while achieving maximum impact
•Transitioned the portal as a “media” sponsor for event marketing activities generating additional exposure without incremental expenditures
•Directed efforts of the company’s public relations agency, including initiation of a “biography” system for partner information providing a simplified exchange of information between public relations firms and companies resulting in greater efficiencies for producing media relations’ materials
Marketing and Promotions Director

Eason Publications

(Privately Held; 51-200 employees; Newspapers industry)

1989 — 1999 (10 years)

Directed the public relations and marketing activities for 8 regionally-oriented entertainment newspapers.

A few highlights:
•Grew the marketing position from a single person, city select department, to a senior level corporate position.
•Developed a marketing program to launch the first regionally oriented online shopping mall resulting in increased company revenue
•Created monthly newsletter outlining promotional opportunities which generated a 25% increase in client acquisition and retention
•Designed Internet contests and activities that resulted in increased traffic
•Developed Eason Publication newspapers as primary print vehicles for major motion picture companies to use in promotional events
•Developed and implemented promotional programs to recruit new members into the company MasterCard program that saw membership triple in a one-year time frame
•Created a “pass card” program that facilitated the building of a readership database
Producer, Reporter, Assignment Editor

News Media

(Writing and Editing industry)

1983 — 1989 (6 years)

MEDIA EXPERIENCE
WGST Radio, News Assistant (Atlanta); WKSJ Radio, Reporter / Anchor (Mobile, AL); WSB-TV, Producer (Atlanta); WXIA-TV / USA Today, Assignment Editor/Field Producer (Atlanta)