Stéphane Hareng

Current

• VP Marketing & Customer Operations at MIYOWA

Past

• Business Development Director at In-Fusio
• Marketing & CRM Director at IN-FUSIO
• Players Community Manager at IN-FUSIO

• Senior Product Manager at La Française des Jeux
• Product Manager at La Française des Jeux

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2 more...

Education

• ESC Toulouse

Recommended

4 people have recommended Stéphane

Connections

396 connections

Industry

Wireless

Stéphane Hareng’s Summary

Mobile advertising, Mobile Instant Messaging,
Viral Marketing (mobile & web), Mobile to web,
Contribute to organic growth of small companies in NTIC.
Product Management & positionning
Manage P&L recurring business.
Business Development
Mobile & CRM expertise
Communities & Mobile blog Product Development
Relations with Operators (Orange, Vodafone, SFR, Bouygues Telecom, Telefonica, i-mode alliance...)
Partnerships with branded communities (MSN / WLM, AOL, Yahoo!...)

Stéphane Hareng’s Specialties:

Vision & Strategy, Business Development, Communities, Mobile Blog, Mobile advertising, Business Models, Mobile 2.0

Stéphane Hareng’s Experience

• VP Marketing & Customer Operations

  MIYOWA

  (Privately Held; Information Technology and Services industry)

  April 2006 — Present (3 years 9 months)

  Miyowa is the worldwide leader in Rich Mobile Messaging. Miyowa provides mobile operators and portals with a white-labelled, scalable range of Messaging content and services (IM, Social networking...). Since 2003, the company has developed a thorough expertise in federating mobile operators’ and portals’ communities.
  Miyowa has created the best handset independent universal end-to-end client messaging technology, compliant with all major existing standards: MoveMessenger™.
  With the official support of the major Instant Messaging brands, Miyowa allows operators’ customers to access their preferred messenger and multimedia content.

• Business Development Director

  In-Fusio

  (Privately Held; 201-500 employees; Wireless industry)

  June 2004 — June 2005 (1 year 1 month)

  Business Development Director (report to CEO)
  
  • Responsible for market research and definition of the gambling strategy (primary mission) and new opportunities.
  • Networking in Mobile Gambling sector (contribution in mobile gambling conferences).
  • Selection and identification of companies for potential acquisition or partnerships, audit and recommendation to Top Management and board.
  • Definition of business models and value chain.

• Marketing & CRM Director

  IN-FUSIO

  (Privately Held; 51-200 employees; Computer Games industry)

  July 2001 — September 2004 (3 years 3 months)

  • Management of a Profit Centre: 9 M€,10 people in 2004.
  • Definition, creation, management and sales support of In-Fusio’s Players Community Management on ExEn
  - Manage 7 ExEn European Operators game channels (Orange France, SFR, Vodafone Italy, Vodafone Germany, Orange UK, Telefonica, China Mobile).
  - Set up, recruit and manage an efficient international team.
  - Manage CRM actions (games launches, contests, mailings, promotion…).
  - Set up reporting indicators dashboards (CLTV)
  - 3 quantitative surveys
  • Definition, launch and follow up of In-Fusio’s i-mode service in Europe (Bouygues, Telefonica, e-Plus, KPN, Wind, Cosmote)
  • Launch and follow up of SFR’s complete Java portal in 2003-2004 (games provisioning, wap catalogues, SMS mailings, reporting…)
  • Trade marketing operations with Operators (TV ads, press advertising, POS…).
  • Content development: negotiation of Star Academy licence (Endemol France) and mobile gambling follow up.

• Players Community Manager

  IN-FUSIO

  (Privately Held; Wireless industry)

  October 2000 — June 2001 (9 months)

  Create, develop, manage new company positioning: the players community management.
  
  Initiate new business models,
  Write marketing Requirements to R&D Team and follow up as main customer
  Follow up games production

• Senior Product Manager

  La Française des Jeux

  (Public Company; 501-1000 employees; Gambling & Casinos industry)

  January 1999 — October 2000 (1 year 10 months)

  Mission: Management of existing products and launch of new games
  • Launch of 5 new scratch games (Monopoly, Star Wars, Tour du Monde, Millionnaire, Vegas), average launch budget € 5m, including:
  - Concept definition (design, market surveys, brainstorming…)
  - Coordination of highly secure ticket printing
  - Project management (promotion, legal, advertising, communication, sales…)
  - Brief and coordination of Advertising agencies: 7 TV campaigns, 6 displays and 8 promotional campaigns achieved
  • Day-to-day management of existing range of products (management of 2 product managers).
  • In charge of new products business development.
  • Negociation of licences (Star Wars, XIII, Monopoly)

• Product Manager

  La Française des Jeux

  (Public Company; 501-1000 employees; Gambling & Casinos industry)

  October 1996 — December 1998 (2 years 3 months)

  French national lottery.
  In charge of instants games.

Stéphane Hareng’s Education

• ESC Toulouse

  MBA , Business school , September 1992 — June 1995

  Specialitiy: Marketing B to C product

Stéphane Hareng’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch