Shanty Mathew

Shanty Mathew

Creative Partner at Rediffusion Y&R

Bangalore Area, India

Current
  • Creative Partner at Rediffusion Y&R
Past
  • Creative Director at Stark Communications, Bangalore
  • Copy Head at United Media Services, Oman
  • Creative Group Head at Stark Communications, Bangalore
Education
  • Bangalore University
  • St. Mary's, Thiruvalla
  • New Indian School
Connections
34 connections
Industry
Marketing and Advertising
Websites

Shanty Mathew’s Summary

Just like every other creative genius (just kidding), I didn't start out in my chosen field. While cramming differential equations for my Final Year Engineering exams, I decided it just wasn't the life for me. A short stint marketing the first batch of CASIO answering machines door-to-door, followed. There was an out-of-turn promotion - but the Advertising bug had sunk it's fangs into my hypothalamus. (Or was it anterior lobe?)

Well, ten years on, I guess I've earned it to fling humility to the winds and honestly say that three of the last four agencies I've been with had returned with an offer within a year of my departure (not kidding). I must be doing something right!

Perhaps, it is that...
- I put the brand's interest foremost
- I motivate tactfully, yet persuasively
- I continuously find myself outside the proverbial 'box', looking at the big picture
- I enjoy harnessing the 360-degree potential of ideas
- I clearly see (not merely anticipate) on-coming communications trends
- I learn continuously from everyone around me

Shanty Mathew’s Specialties:

Brand Image Management; Brand Identity Creation / Regeneration; Communications Strategy; Promotional Marketing; Network, Social & New Media Marketing; Advertising Copywriting, Customised Content Generation, and Delivery Architecture for Diverse Media.


Shanty Mathew’s Experience

  • Creative Partner

    Rediffusion Y&R

    (Marketing and Advertising industry)

    March 2008Present (1 year 5 months)

    Key Responsibilities:
    - Head a team that was part of the award-sweeping Agency of the Year in 2007.
    - Mentor the young and effervescent creative team.
    - Earn the confidence of the branch's top accounts.
    - Strengthen the delivery of 360-degree creatives.
    - Build on the agency's lofty creative legacy.

    Key Accounts:
    - ING LIfe Insurance
    - Airtel (Largest Mobile Operator in India)
    - Bagpiper Whiskey (India's Largest & World's Third Largest Selling Spirit)
    - Bangalore Royal Challengers (Indian Premier League Team)
    - Romanov (Largest Selling Vodka Brand in India)
    - Pressto (Leading Global Dry Cleaning Chain)

  • Creative Director

    Stark Communications, Bangalore

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    August 2007March 2008 (8 months)

    Key Responsibilites:
    - Identifying and implementing a robust differentiator for the agency
    - Developing a strong 'creative' credential for the agency
    - Mentoring the creative team members
    - Supervising the creation of effective brand communication concepts
    - Writing, and supervising all creative elements

    Key Accounts:
    - Karnataka Tourism
    - Shoba Developers
    - Restolex Sleep Systems
    - Anu Solar

  • Copy Head

    United Media Services, Oman

    (Public Company; 51-200 employees; Marketing and Advertising industry)

    April 2005August 2007 (2 years 5 months)

    My role included,
    - Creating brand communication concepts
    - Writing and supervising communication content
    - Leading and mentoring the copy team
    - Helping develop a distinctive creative ‘culture’ for UMS
    - Collaborating with the account planning and management teams on new account pitches

    The major accounts I handled were,
    - Oman Air
    - Oman Mobile
    - GMC
    - Lexus
    - Toyota
    - Suzuki
    - HSBC
    - Pizza Hut
    - Shell Oman
    - Caffe Vergnano, Muscat
    - Salalah Free Zone
    - Bahar Detergent

  • Creative Group Head

    Stark Communications, Bangalore

    (Marketing and Advertising industry)

    20032005 (2 years)


Additional Information

Shanty Mathew’s Websites:

Shanty Mathew’s Groups:

  •    Advertising Professionals
  •    Conspiracy to Change Advertising
  •    Brand Managers

Shanty Mathew’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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