Creative Partner at Rediffusion Y&R
Bangalore Area, India
- Current
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- Creative Partner at Rediffusion Y&R
- Past
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- Creative Director at Stark Communications, Bangalore
- Copy Head at United Media Services, Oman
- Creative Group Head at Stark Communications, Bangalore
- Education
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- Bangalore University
- St. Mary's, Thiruvalla
- New Indian School
- Recommended
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4 people have recommended Shanty - Connections
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34
connections
- Industry
- Marketing and Advertising
- Websites
Shanty Mathew’s Summary
Just like every other creative genius (just kidding), I didn't start out in my chosen field. While cramming differential equations for my Final Year Engineering exams, I decided it just wasn't the life for me. A short stint marketing the first batch of CASIO answering machines door-to-door, followed. There was an out-of-turn promotion - but the Advertising bug had sunk it's fangs into my hypothalamus. (Or was it anterior lobe?)
Well, ten years on, I guess I've earned it to fling humility to the winds and honestly say that three of the last four agencies I've been with had returned with an offer within a year of my departure (not kidding). I must be doing something right!
Perhaps, it is that...
- I put the brand's interest foremost
- I motivate tactfully, yet persuasively
- I continuously find myself outside the proverbial 'box', looking at the big picture
- I enjoy harnessing the 360-degree potential of ideas
- I clearly see (not merely anticipate) on-coming communications trends
- I learn continuously from everyone around me
Shanty Mathew’s Specialties:
Brand Image Management; Brand Identity Creation / Regeneration; Communications Strategy; Promotional Marketing; Network, Social & New Media Marketing; Advertising Copywriting, Customised Content Generation, and Delivery Architecture for Diverse Media.
Shanty Mathew’s Experience
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Creative Partner
Rediffusion Y&R
(Marketing and Advertising industry)
March 2008 — Present (1 year 5 months)
Key Responsibilities:
- Head a team that was part of the award-sweeping Agency of the Year in 2007.
- Mentor the young and effervescent creative team.
- Earn the confidence of the branch's top accounts.
- Strengthen the delivery of 360-degree creatives.
- Build on the agency's lofty creative legacy.
Key Accounts:
- ING LIfe Insurance
- Airtel (Largest Mobile Operator in India)
- Bagpiper Whiskey (India's Largest & World's Third Largest Selling Spirit)
- Bangalore Royal Challengers (Indian Premier League Team)
- Romanov (Largest Selling Vodka Brand in India)
- Pressto (Leading Global Dry Cleaning Chain) -
Creative Director
Stark Communications, Bangalore
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2007 — March 2008 (8 months)
Key Responsibilites:
- Identifying and implementing a robust differentiator for the agency
- Developing a strong 'creative' credential for the agency
- Mentoring the creative team members
- Supervising the creation of effective brand communication concepts
- Writing, and supervising all creative elements
Key Accounts:
- Karnataka Tourism
- Shoba Developers
- Restolex Sleep Systems
- Anu Solar -
Copy Head
United Media Services, Oman
(Public Company; 51-200 employees; Marketing and Advertising industry)
April 2005 — August 2007 (2 years 5 months)
My role included,
- Creating brand communication concepts
- Writing and supervising communication content
- Leading and mentoring the copy team
- Helping develop a distinctive creative ‘culture’ for UMS
- Collaborating with the account planning and management teams on new account pitches
The major accounts I handled were,
- Oman Air
- Oman Mobile
- GMC
- Lexus
- Toyota
- Suzuki
- HSBC
- Pizza Hut
- Shell Oman
- Caffe Vergnano, Muscat
- Salalah Free Zone
- Bahar Detergent -
Creative Group Head
Stark Communications, Bangalore
(Marketing and Advertising industry)
2003 — 2005 (2 years)
Additional Information
Shanty Mathew’s Websites:
Shanty Mathew’s Groups:
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Advertising Professionals -
Conspiracy to Change Advertising -
Brand Managers
Shanty Mathew’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
