Shanty Mathew

Shanty Mathew

Creative Director (Copy) - Advertising & Interactive at United Media Services (UMS), Oman

Oman

Current
  • Creative Director (Copy) - Advertising & Interactive at United Media Services (UMS), Oman
Past
  • Creative Partner at Rediffusion Y&R
  • Creative Director at Stark Communications, Bangalore
  • Copy Head at United Media Services, Oman
  • Creative Group Head at Stark Communications, Bangalore
Education
  • Bangalore University
  • St. Mary's, Thiruvalla
  • New Indian School
Connections
40 connections
Industry
Marketing and Advertising
Websites

Shanty Mathew’s Summary

In today's world, 'change' is as fast as it is inevitable.

Staying ahead of the curve demands the intellectual capacity to continuously learn and reinvent oneself. It needs a mind-set that can effortlessly let-go of long-held points-of-view. And it requires an ability to instinctively look at any challenge from multiple perspectives.

Hi. I'm Shanty Mathew... Engineering Student-turned-Sales Executive-turned-Story Writer-turned-Copywriter-turned-Creative Director.

After over 12 years evolving as a Marketing and Advertising professional, these are among the only 'Rules' I follow:
- Put the brand's interest foremost
- Motivate a team tactfully, yet persuasively
- Always remain outside the proverbial box considering the big picture
- Harness the 360-degree potential in every idea
- Be prepared for on-coming communication trends
- Intuitively pick up subtle cultural nuances and sensitivities
- Observe and learn from everyone around

Shanty Mathew’s Specialties:

Brand Image Management; Brand Identity Creation / Regeneration; Communications Strategy; Promotional Marketing; Network, Social & New Media Marketing; Advertising Copywriting, Customised Content Generation, and Delivery Architecture for Diverse Media.


Shanty Mathew’s Experience

  • Creative Director (Copy) - Advertising & Interactive

    United Media Services (UMS), Oman

    (Marketing and Advertising industry)

    November 2009Present (1 month)

    Key Responsibilities:
    - Position UMS as a leading provider of creative solutions in Marketing & Advertising
    - Leverage digital tools to deliver highly-focused Marketing & Advertising solutions, and to identify possible revenue streams

    Key Objective:
    - To generate Case Studies in Marketing & Advertising effectiveness in the Oman market

    Key Accounts:
    - Bank Muscat
    - Shell Oman
    - Bahar Detergent (SuperBrand Oman)
    - Delicio
    - Toyota
    - Lexus
    - Pizza Hut

  • Creative Partner

    Rediffusion Y&R

    (Marketing and Advertising industry)

    March 2008November 2009 (1 year 9 months)

    Key Responsibilities:
    - Head a team that was part of the award-sweeping Agency of the Year in 2007.
    - Mentor the young and effervescent creative team.
    - Earn the confidence of the branch's top accounts.
    - Strengthen the delivery of 360-degree creatives.
    - Build on the agency's lofty creative legacy.

    Key Accounts:
    - ING LIfe Insurance
    - Airtel (Largest Mobile Operator in India)
    - Bagpiper Whiskey (India's Largest & World's Third Largest Selling Spirit)
    - Bangalore Royal Challengers (Indian Premier League Team)
    - Romanov (Largest Selling Vodka Brand in India)
    - Pressto (Leading Global Dry Cleaning Chain)

  • Creative Director

    Stark Communications, Bangalore

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    August 2007March 2008 (8 months)

    Key Responsibilites:
    - Identifying and implementing a robust differentiator for the agency
    - Developing a strong 'creative' credential for the agency
    - Mentoring the creative team members
    - Supervising the creation of effective brand communication concepts
    - Writing, and supervising all creative elements

    Key Accounts:
    - Karnataka Tourism
    - Shoba Developers
    - Restolex Sleep Systems
    - Anu Solar

  • Copy Head

    United Media Services, Oman

    (Public Company; 51-200 employees; Marketing and Advertising industry)

    April 2005August 2007 (2 years 5 months)

    My role included,
    - Creating brand communication concepts
    - Writing and supervising communication content
    - Leading and mentoring the copy team
    - Helping develop a distinctive creative ‘culture’ for UMS
    - Collaborating with the account planning and management teams on new account pitches

    The major accounts I handled were,
    - Oman Air
    - Oman Mobile
    - GMC
    - Lexus
    - Toyota
    - Suzuki
    - HSBC
    - Pizza Hut
    - Shell Oman
    - Caffe Vergnano, Muscat
    - Salalah Free Zone
    - Bahar Detergent

  • Creative Group Head

    Stark Communications, Bangalore

    (Marketing and Advertising industry)

    20032005 (2 years )


Additional Information

Shanty Mathew’s Websites:

Shanty Mathew’s Interests:

Internet, reading, music, TV, and (real world) socialising.

Shanty Mathew’s Groups:

  •    Advertising Professionals
  •    Conspiracy to Change Advertising
  •    Brand Managers

Shanty Mathew’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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