Shannon Schiner

Current

Director of Sales at Machaca Hill Rainforest Canopy Lodge
Account Executive at Cheryl Andrews Marketing Communications

Past

Director of Sales and Marketing at Alpine Adventures
Ireland and Latin America Tour Specialist at EquiTour
Fly Fishing Travel Department at Westbank Anglers

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Education

Purdue University
AHS

Recommended

7 people have recommended Shannon

Connections

308 connections

Industry

Leisure, Travel & Tourism

Websites

Shannon Schiner’s Summary

Shannon has an extensive background in active and luxury international travel and tourism, having spent several years successfully developing and implementing marketing, sales, public relations and branding strategies for tour operators, resorts and boutique hotels.

Her tourism career began while she was attending the University of Wyoming, working her way through school as a wrangler and fly fishing guide at guest ranches in the summers and a ski instructor in the winters. She transferred to Purdue University and graduated with a degree in Hospitality Management. It didn’t take her long to return to Jackson Hole, Wyoming, taking a position as the travel manager with a fly fishing company, followed by a position with an equestrian tour operator.

In 2001 Shannon was recruited by a ski and adventure travel company. During that period of time she established relationships with Virtuoso, Signature Travel and American Express Agencies, as well as specialty groups. She currently wears two hats - as an account executive with Cheryl Andrews Marketing Communications, a public relations firm specializing in tourism, with clientele ranging from luxury boutique properties to large all-inclusive resorts, as well as acting as the Sales Director for Machaca Hill Rainforest Canopy Lodge, Southern Belize's premier luxury safari lodge.

Shannon uses an innovative and strategic approach to partnerships, sales, advertising and marketing skills. In addition to a solid reputation for excellence in the tourism industry, she has an extensive knowledge of emerging technology and online social networking. Shannon's creativity understanding of various niches will allows her to target specialty markets.

When not working, Shannon can be found traveling, fishing, snow skiing, or hiking. She serves on the board of directors for Cystic Fibrosis Gold Coast, is a PADI Open Water certified scuba diver and a former PSIA certified ski instructor.

Shannon Schiner’s Specialties:

specialty travel, fishing, birding, sales, branding, marketing, public relations, boutique hospitality and tourism

Shannon Schiner’s Experience

Director of Sales

Machaca Hill Rainforest Canopy Lodge

(Leisure, Travel & Tourism industry)

July 2009 — Present (1 month)
Account Executive

Cheryl Andrews Marketing Communications

(Privately Held; 11-50 employees; Public Relations and Communications industry)

February 2006 — Present (3 years 6 months)

Founded in 1984, Cheryl Andrews Marketing Communications (CAMC) is South Florida’s largest public relations firm specializing in travel and tourism, luxury, lifestyle and real estate markets. The award-winning agency has created a niche within the market and made its mark on the travel industry with important media successes for high-profile clients.

Renowned for its creative approach to publicity that garners solid media coverage for clients, the agency prides itself on its ability to create tactical strategies that land clients on the covers of major newspapers and magazines. Our specialization and expertise in the travel industry has made CAMC the go-to firm for top journalists looking to get newsworthy information in a timely manner.
Director of Sales and Marketing

Alpine Adventures

(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)

April 2001 — May 2005 (4 years 2 months)
Ireland and Latin America Tour Specialist

EquiTour

(Privately Held; 1-10 employees; Hospitality industry)

April 1999 — December 2000 (1 year 9 months)
Fly Fishing Travel Department

Westbank Anglers

(Privately Held; 1-10 employees; Sporting Goods industry)

October 1997 — April 1999 (1 year 7 months)

Shannon Schiner’s Education

Purdue University
AHS

Additional Information

Shannon Schiner’s Websites:

Shannon Schiner’s Interests:

Travel, fly fishing, skiing, kayaking, hiking, technology, business development, Hotel Industry, Tourism Industry, Public Relations, Social Media, Travel Industry, Hospitality Marketing, Travel and Tourism Communications