Shannon Ferguson

Current

• Digital Media Executive at Self-employed

Past

• Managing Director, Music & Entertainment at Yahoo!
• General Manager, Music at Yahoo! Europe
• Director, Entertainment & Media at Yahoo! Europe

• Head of PPV at British Sky Broadcasting
• Commercial Director, Programming at British Sky Broadcasting
• Business Development Manager at British Sky Broadcasting
• Arbitrage Analyst at The Blackstone Group
• M&A Analyst at Credit Suisse First Boston

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Education

• Harvard Business School
• University of Virginia

Recommended

4 people have recommended Shannon

Connections

342 connections

Industry

Internet

Shannon Ferguson’s Summary

Seasoned digital media executive and general manager with over 15 years working in traditional and digital media, prefaced by 4 years of investment banking. Passionate internal/external champion with successful track record launching businesses from scratch and achieving positive results. Effective team-builder and motivational people-manager, leading by empowerment and clear goals. Able to successfully manage cross-functional resources in multiple geographic locations to deliver to targets. Motivated over-achiever who maintains focus on priorities with impact, thrives on getting things done, and is driven to achieve results/growth.

Shannon Ferguson’s Experience

• Digital Media Executive

  Self-employed

  (Internet industry)

  September 2008 — Present (1 year 3 months)

  Conducting search for senior position (GM, COO etc) with digital startup or US company looking to initiate/grow/expand their european operations. Also available for short-term freelance projects.

• Managing Director, Music & Entertainment

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  June 2007 — April 2008 (11 months)

• General Manager, Music

  Yahoo! Europe

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  June 2003 — May 2007 (4 years )

• Director, Entertainment & Media

  Yahoo! Europe

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  November 1999 — May 2003 (3 years 7 months)

  Responsible for driving all Ent. and Media product development across Yahoo! Europe's eight country portals. Launched and drove users & traffic for products including: Finance, News, Sports, Weather, Games, Music, Movies and TV.

• Head of PPV

  British Sky Broadcasting

  (Broadcast Media industry)

  November 1997 — November 1999 (2 years 1 month)

  Launched movie & events PPV service to 4.5 million subscribers. General manager of £60 million business, responsible for content acquisition, programming, branding, marketing, customer service and distribution with cable operators.

• Commercial Director, Programming

  British Sky Broadcasting

  (Broadcast Media industry)

  October 1996 — October 1997 (1 year 1 month)

  Reporting to Elisabeth Murdoch, responsible for strategic planning and all commercial aspects of entertainment and movie channels including content acquisition, increased original production, and rights exploitation.

• Business Development Manager

  British Sky Broadcasting

  (Broadcast Media industry)

  July 1993 — September 1996 (3 years 3 months)

  Reporting to CEO, completed special projects for senior management including business planning and launch of new channels, distribution and international expansion opportunities.

• Arbitrage Analyst

  The Blackstone Group

  (Privately Held; 501-1000 employees; BX; Financial Services industry)

  1989 — 1990 (1 year )

  Recommended risk arbitrage opportunities for a $100 million portfolio.

• M&A Analyst

  Credit Suisse First Boston

  (Public Company; 10,001 or more employees; CSR; Investment Banking industry)

  1987 — 1989 (2 years )

  Evaluated acquisition opportunities, and marketed companies for sale, across a broad range of industrial, commercial and financial clients.