Shannon Dunnigan

Shannon Dunnigan

Vice President Consumer Savings Platforms at GateHouse Media

Location
Greater Boston Area
Industry
Online Media

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Shannon Dunnigan's Overview

Current
Past
  • Chief Executive Officer at RadarFrog.com, a division of GateHouse Media, Inc.
  • Director of Online Revenue at GateHouse Media
  • General Manager at MassLive.com
  • Director of New Media at projo.com, Web Site of The Providence Journal
  • Marketing and Sales Manager at projo.com, Web Site of The Providence Journal
  • Advertising Sales Representative - National Accounts at The Providence Journal
  • Advertising Sales Representative at CableRep RI, a Cox Communications Company

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Education
  • Leadership Rhode Island
  • Bryant University
  • Bryant University
  • Classical High School

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Recommendations

3 people have recommended Shannon

Connections

500+ connections

Shannon Dunnigan's Summary

Dynamic, results oriented leader and self-starter with extensive history of performance in start-up and turnaround media organizations. Hands-on executive, who leads by example. Creative problem solver with superior interpersonal skills, a strong work ethic and impeccable integrity. Strengths include:

Direct Sales & Sales Management
Market Research & Analysis
Team Leadership & Collaboration
P&L & Performance Improvement
Startup, Turnaround, Change
Strategic Planning & Implementation

Shannon Dunnigan's Experience

Vice President Consumer Savings Platforms

GateHouse Media

Public Company; 1001-5000 employees; GHSE.pk; Newspapers industry

2011 – Present (2 years)

Evolved single online coupon consumer savings platform model into multiple platforms, including DailyDeals, mobile and participation in industry-wide Find N Save initiative.

Launched DailyDeals program, generating more than $250k in 2011 and $500k in 2012.

Consistently delivered >$500k in digital RadarFrog coupon revenue 2011 and 2012.

Launched 79 industry FindNSave initiative sites, representing $6 million revenue opportunity in 2013.

Developed refresher training and recommended pricing for mobile advertising sales, yielding an immediate revenue boost of 30%.

Key player in rolling out 30 events in 40 days in Q4 2012, yielding >$1 million in digital media sales to-date with an active pipeline of >$1 million. Preparing for 30+ events in Q1/Q2 2013.

Conducted training, implemented business development fundamentals and executed four legged calls in the Norwich, CT market, resulting in 3x digital revenue growth in the first 30 days.

Chief Executive Officer

RadarFrog.com, a division of GateHouse Media, Inc.

Public Company; 1001-5000 employees; GHSE.pk; Newspapers industry

2010 – 2011 (1 year)

Charged with establishing the new business development team, alongside two colleagues. Promoted to oversee company’s newest division, which launched in April 2010 and surpassed 2010 goal of $3m in incremental revenue.

Identified and vetted technology partners and business opportunities.

Developed company-wide sales training, surpassing 2010 revenue goals.

Worked with marketing firm and small, internal team to create and bring to life a brand that generates enthusiasm and engagement.

Director of Online Revenue

GateHouse Media

Public Company; 1001-5000 employees; GHSE.pk; Newspapers industry

2006 – 2010 (4 years)

Recruited to spearhead digital revenue initiatives for all GateHouse Media properties.

Created online retail and classified sales teams that assisted print field sales representatives with online product sales.

Via retail and classified sales team execution, new revenue opportunities, as well as accretion, increased GateHouse Media online revenue from $3.8 million to $25 million.

Established partnership with Yahoo! for purposes of selling targeted advertising on GateHouse Media sites, as well as on Yahoo!. 2010 sales were $1.8 million.

Selected, facilitated implementation of and sales for multiple consumer-facing, revenue generating platforms; Zope ZClassifieds, Yahoo! HotJobs, Gabriels auto, Adicio real estate, Travidia digitized ads, etc.

Established new revenue streams while maintaining and integrating newly purchased publications’ platforms.

General Manager

MassLive.com

Privately Held; 11-50 employees; Online Media industry

2003 – 2006 (3 years)

Responsible for all operations of the market’s leading Web publishing company; including P&L, sales, marketing, news, operations and a staff of 13.

Achieved 108% and 110% of revenue goals for 2004 and 2005; respectively representing 78% and 37% growth year over year.

Despite budgeted loss of more than $230,000, led company to profitability in 2005 via strategic partnerships, increased sales and effective expense management.

Assisted Advance Internet corporate and other Advance Internet affiliates and New England New Media Association members with their automobile dealer advertising sales efforts.

Orchestrated major vertical product launches; Morris mdTransit, Career Cast, Best Local Jobs Newsletter, Harvest, etc.

Director of New Media

projo.com, Web Site of The Providence Journal

2000 – 2003 (3 years)

Responsible for all operations of the multi-million dollar, award winning Web publishing company; including P&L, marketing, sales, news, operations, programming and a staff of 20.

Facilitated 40-70% revenue increases annually from 2000 through 2002, via effective sales planning, implementation and forecasting.

Despite budgeted loss of $200,000, led company to profitability in 2002, via strategic pricing and effective expense management.

Orchestrated major vertical product launches; CareerBuilder, Print2Net, Cars.com, JobCenter, Legacy.com, MySpecialsDirect, HomeCenter, People2People, Front Page Store, Harvest, etc.

Marketing and Sales Manager

projo.com, Web Site of The Providence Journal

1998 – 2000 (2 years)

Doubled revenue from 1998 to 1999, with a staff of one sales person.

Oversaw marketing budget of $400,000. Along with the company’s advertising agency, developed effective campaigns that ultimately increased traffic by 90%.

Advertising Sales Representative - National Accounts

The Providence Journal

Public Company; 201-500 employees; Newspapers industry

1997 – 1998 (1 year) Providence, Rhode Island Area

Established and grew multi-million dollar annual revenue accounts with national retail chain advertisers such as Macy’s, SEARS and Bob’s Stores, exceeding personal budget by 20%.

Advertising Sales Representative

CableRep RI, a Cox Communications Company

1993 – 1997 (4 years)

(Formerly Colony Communications)
Generated new accounts via cold calling, in the competitive industry of media advertising sales; new account sales in excess of $200,000 during last year.

Shannon Dunnigan's Publications

  • Top Takeaways: Planning Your Deals Strategy for the Year

    • Second Street Labs
    • January 29, 2013
    Authors: Shannon Dunnigan

    When it comes to planning your deals program, there are three main areas to keep in mind: database planning, deals store planning, and sales planning. Once you have laid out your plans for each of these areas, you are well on your way not only to a deals strategy for the year, but also to a comprehensive annual promotions calendar.

  • 30 Deals in 30 Minutes Teaser Ad

    • Second Street Labs
    • June 2012
    Authors: Shannon Dunnigan

  • "Demystifying Daily Deals" Workshops Net a Big Win for GateHouse Ohio Media

    • blindergroup.com
    • April 2012
    Authors: Shannon Dunnigan

    Shannon Dunnigan of GateHouse Media asked Mike Blinder to craft a 60-minute educational program entitled: "Demystifying Daily Deals," for GateHouse Ohio Media.

  • Affiliate Spotlight: Shannon Dunnigan, GateHouse Media

    • Second Street Media
    • February 2012
    Authors: Shannon Dunnigan

    Our February 2012 Affiliate of the Month is Shannon Dunnigan from Gatehouse Media. We are proud of the work she does across all the Gatehouse Properties for online promotions!

  • Q&A: 6 questions with Shannon Dunnigan on DailyDeals

    • GHNewsroom.com
    • September 16, 2011
    Authors: Shannon Dunnigan

    We spoke with Shannon Dunnigan, CEO of RadarFrog.com, on the ongoing launch of DailyDeals programs at GateHouse newspapers across the country.

  • NAA Interview with Mel Taylor

    • NAA BlogTalkRadio
    • February 26, 2008
    Authors: Shannon Dunnigan

    Shannon knows her stuff. Along with Howard Owens, they are the dynamic duo successfully building the Online business for Gatehouse.

Shannon Dunnigan's Education

Leadership Rhode Island

2001 – 2001

Bryant University

MBA, Management

1995 – 1997

Bryant University

BS/BA, Marketing

1989 – 1993

Activities and Societies: Delta Zeta

Classical High School

Shannon Dunnigan's Additional Information

Groups and Associations:

Yahoo! Newspaper Consortium Bryant University – Second Vice President, National Alumni Council; Reunion Co-Chair Chambers of Commerce; Greater Providence and Greater Springfield - Ambassador City Year Rhode Island – Board Member, Media Committee, Starry Starry Night Committee Classical High School Alumni Association – Treasurer, Board Member Leukemia and Lymphoma Society’s Team in Training – Marathon Runner, Spokesperson New England New Media Association, Board Member, Revenue Committee Co-Chair Newspaper Association of America – Connections Conference Planning Committee

Honors and Awards:

Second Street Media, Affiliate of the Month, 2012
Newspaper Association of America/Presstime, Twenty Under Forty, 2008
Bryant University Young Alumni Achievement Award, 2004
SCI First Place Sales Training Award, 2000
The Providence Journal “Silver” Annual Sales Achievement Award, 1998

Contact Shannon for:

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  • reference requests
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