Shane Lennon

Current

• SVP, Marketing & Product Management at GyPSii

Past

• Vice President, Strategy & Market Development Legal Markets at Pitney Bowes Management Services (PBMS)
• Chief Marketing Officer (& interim CTO) at Ibis Consulting, A Pitney Bowes Company
• VP, Strategy and Marketing at Context Media

• Director of Strategic Alliances and Marketing Programs at Agency.com
• Director of Marketing at UNIF/X & wTechnologies

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Education

• Castleknock College
• Dublin Institute of Technology

Recommended

5 people have recommended Shane

Connections

429 connections

Industry

Computer Software

Shane Lennon’s Summary

Senior market development leader who identifies and leads strategic efforts to grow revenues and develop market share. Develop winning value propositions and competitive differentiation using a customer centric approach to anticipated needs for future and existing market opportunities. Take opportunities from market analysis, alignment of company strategy, prioritization of product development and vertical markets, stewarding of beta client scenarios, through the development and execution of go-to-market plans for direct and in-direct channel distribution, engage and negotiate strategic partner relationships. Business to Business, Business to Consumer and Community building. The new-age type of results driven CMO/CXO and creative thinker, one step ahead of the market, aligning the organization to enter time to value for maximum ROI, minimizing risk.

Shane Lennon’s Experience

• SVP, Marketing & Product Management

  GyPSii

  (Information Technology and Services industry)

  May 2007 — Present (2 years 7 months)

  GyPSii goes live May 14th on the iPhone - take a test drive - http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305089145&mt=8
  
  GyPSii is the market-leading mobile digital lifestyle application and geo-mobility social networking platform: connecting people, places and communities across networks and devices. GyPSii provides a geo-location social networking platform and services for mobile and web Internet-connected devices. Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates offices in North America, Europe and Asia Pacific. GyPSii is a business unit of GeoSentric listed on the Nordic Exchange (NASDAQ OMX: GEO1V)). For more information, visit www.gypsii.com.
  
  Leading our marketing and product management growth.
  
  Take GyPSii for a test drive on mobile at http://gypsii.com/m or on the web at www.gypsii.com

• Vice President, Strategy & Market Development Legal Markets

  Pitney Bowes Management Services (PBMS)

  (Public Company; 10,001 or more employees; Facilities Services industry)

  August 2006 — May 2007 (10 months)

  Post the Pitney Bowes acquisition of Ibis Consulting, promoted to take on additional responsibilities for PBMS for Strategy and Market Development for Legal Markets, a multi-million dollar business unit. Lead the go-to-market development organically and non-organically of PBMS into the corporate legal market, law firms and supporting litigation markets. Responsible for the strategy, product marketing, go-to-market strategy and marketing plans for all current PBMS offerings, litigation support solutions, electronic discovery and development of records/information management offerings for the legal market.

• Chief Marketing Officer (& interim CTO)

  Ibis Consulting, A Pitney Bowes Company

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  October 2005 — September 2006 (1 year )

  Responsible for development and execution of strategic initiatives, the management of the marketing efforts and market penetration of products, services and customers in the marketplace. Leadership for Company Strategy, Marketing and Products. Lead team member for market strategy and technology in the sale of Ibis to Pitney Bowes in April 2006. Additional technology responsibilities as interim CTO from Dec 05 to Sept. 06.

• VP, Strategy and Marketing

  Context Media

  (Privately Held; 51-200 employees; Computer Software industry)

  February 2003 — July 2005 (2 years 6 months)

  Responsibility for driving the company’s corporate and go-to-market strategies, corporate positioning, investment and exit strategies, customer and partner marketing, communications, strategic relationships and product marketing. The external voice of the company. Assumed responsibility for Strategy and Corporate development in early 2004 after promotion to VP of Marketing in mid 2003. Prior to joining the Context Media executive staff, responsible for the company’s product marketing, market segmentation and strategic relationships. Oracle acquired Context Media in July 2005.

• Director of Strategic Alliances and Marketing Programs

  Agency.com

  (Public Company; 1001-5000 employees; ACOM; Information Technology and Services industry)

  May 1998 — September 2002 (4 years 5 months)

  Responsible for global partnerships and development of a partner program for agency.com over 3 years, 50 plus strategic, marketing and technology alliances – pre and post IPO. External facing voice to clients, partner and analysts.
  Managed a channel team contributing up to 20% of revenue annually, $200M+ in 2001. Responsible for management of client retention and lead generation programs. Developed product based service offerings for recurring revenue streams based on ASP model. Launched several practice based initiatives into US market including the mobile & B2B practice to US market. Provided strategic and marketing direction on Mviva, British Airways, Heineken & multiple US client projects. Developed joint marketing program with IBM Pervasive (wireless) and signed up as their first web partner.
  Managed marquee client, 120 person team, doubling revenues in 14 months ($3.5M to $8M

• Director of Marketing

  UNIF/X & wTechnologies

  (Privately Held; 11-50 employees; Computer Software industry)

  August 1995 — April 1998 (2 years 9 months)

  Created the Web integration & wireless groups at UNIF/X, a systems integrator, starting in late 1995. Designed, developed & managed the pilot program for the first wireless trading/execution system for mobile phones &hand held devices www.w-technologies.com, 3 pilot programs within first 6 months. Put in place formal partner program.
  Responsible for business development, client services & marketing for web integration services to the travel, publishing & financial services industries Clients included: www.VacationPackager.com (Thomas Publishing The Official Tour Directory online property and first online vacation packages offering), www.Weddingbells.com, USTOA site (US Tour Operators Assoc.), Cantor Fitzgerald Bond system and Quick & Reilly trading wireless site. Grew business 50% in 12 months.
  Developed a Sales Force Automation product and productized technical services for client’s digital businesses. Built initial channel partner program for UNIF/X and w-Technologies solution.

Shane Lennon’s Education

• Castleknock College

  1979 — 1995

• Dublin Institute of Technology

  Adv. Dip , Marketing and Business Administration , 1985 — 1988

Additional Information

Shane Lennon’s Interests:

Over 35 rugby team - http://www.rhodyoldcocksrfc.org - retired but readying a comeback in 2009

Shane Lennon’s Groups:

SVPRI, executive advice, support and funding to advance not-for-profits revenue projects. http://www.svpri.org

ASAP, CMO (Chief Marketing Organization) member, The CMO Club
Interviewed by The NYT, IHT, Mobile Media, major mobile indsutry publications, CRN, Transform, Forrester, Jupiter, Computer Reseller News, OTR, PBN and other technology publications. Regular speaking and panel activities in the Content Management and Integration, Product, Growth and Channel Strategies, and IT Marketing.

•    Executive Suite
•    280 Group: Product Management & Product Marketing
•    Private Equity and Venture Capital Group
•    Agency.com Alumni
•    Mobile Analytics
•    Castleknock College Pastmen
•    Job Openings for U.S IT Professionals
•    We Love Music

Shane Lennon’s Honors:

2008 on:
GyPSii win PBN Innovation Award http://corporate.gypsii.com/docs/PBN-FulfillingThePromiseOfMobileTech-03222008.pdf

GeoOlympics 2012 - what the future may hold. Recent article:
http://www.geoconnexion.com/geolympics.php

GyPSii in the news: CNN, BBC, NYT, International Herald Tribune, The Guardian
http://corporate.gypsii.com/index.php?option=com_content&task=view&id=5&Itemid=6

2007:
Join founding team at GyPSii to rock the mobile social networking world!

2005:
Ibis is acquired by Pitney Bowes, April 06, took on a larger role within Pitney Bowes and their Legal Markets group as well as Ibis.

2004
Context Media is acquired by Oracle.

Seem to be making a habit of this M&A - maybe I am a good luck charm!!!

Shane Lennon’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch