
Public Relations Professional | Marketing Director | Social Media Strategist
Columbus, Ohio Area

Public Relations Professional | Marketing Director | Social Media Strategist
Columbus, Ohio Area
I manage the marketing communications of the Ohio Hi-Point Career Center. While overseeing the marketing efforts of the entire school district, I also work with the media, write news releases and district publications, and strategize on how best to engage prospective students for both the high school and adult education programs.
My career started out as an English teacher at Crestview Schools in Convoy, OH, where I taught English courses for two years. After this, I served as athletic director and dean of students for three years until returning to the classroom for one more year, this time teaching English/mass media and serving as the district's PR director. During my time at Crestview I earned my master's degree in educational leadership from the University of Dayton, as well as my principal's licensure.
Following this, I made the decision to return to school full-time and explore a new career. After receiving a graduate assistantship at Xavier University, I studied sports administration with an emphasis in marketing/PR. I completed internships with the Xavier Sports Information Office and worked with GameDay Communications. In August of 2005, I graduated with a master's degree in sport administration.
From 2006-2007, I served as an instructor of marketing, sales, and advertising at Rhodes State College in Lima, OH, and conducted various freelance marketing and PR work. In 2007, I accepted my current position at OHP. I am a frequent speaker and presenter on the topic of social media marketing having given workshops at various professional conferences and workshops.
Media Relations, writing, turnkey services, sponsorship valuation and sales, marketing plans, media buys, community relations, social media, website management, communications plans, event planning, viral marketing, project management, marketing communications and collateral planning and execution, social media training and presentations
(Public Relations and Communications industry)
December 2008 — Present (8 months)
I work with the board of directors as the vice-president of professional development of the National School Public Relations Association Ohio Chapter in planning professional development opportunities for our Spring Conference in Columbus, Ohio in 2009.
(Education Management industry)
July 2007 — Present (2 years 1 month)
Oversee and manage the marketing and public relations for Ohio Hi-Point, a career-technical school located in Bellefontaine, OH. The district operates on a main campus, housing a high school, adult and continuing education school, and college branches in partnership with Clark State, Urbana University. The district also operates 25 high school satellite programs in its five county service area with 14 partner high schools, as well as an upcoming South Campus in Urbana. The adult education school has satellite sites in Marysville, Kenton, and Urbana.
My role includes media relations, community relations, website management, writing and editing, event planning and coordination, media buys, working with graphic designers, printer services, and other marketing companies, as well as consulting with various departments on collateral and presentations. I also handle all social media campaigns and social media communications.
(Educational Institution; 201-500 employees; Education Management industry)
March 2006 — June 2007 (1 year 4 months)
Taught courses in and developed curriculum for marketing 101, advertising and promotions, and sales techniques.
(Educational Institution; 1001-5000 employees; Higher Education industry)
August 2004 — June 2005 (11 months)
During my graduate work at Xavier University, I received an assistantship position and worked in the Office of Student Life as a programming coordinator. I was in charge of special event planning and management during various student activities and fundraisers throughout the school year.
(Public Relations and Communications industry)
2005 — 2005 (less than a year)
(Education Management industry)
August 1998 — August 2004 (6 years 1 month)
Taught middle school and high school English classes for two years and then served as the Dean of Students/Athletic Director for three years. From 2003-2004 I taught English and mass media courses and worked as the school district's PR person.
Master of Education , Sport Administration , 2004 — 2005
Master of Science , Educational Leadership , 1999 — 2001
Bachelor of Science , English Education , 1995 — 1998
Diploma , General , 1990 — 1994
Public Relations, Marketing, Community Relations, Social Media, Social Utilities, Web 2.0, Blogging, Multimedia, Entrepreneurship, Promotions, Event Planning, Writing, Media Relations, Advertising
Public Relations Society of America, Association of Career-Technical Educators, Central Ohio Public Relations Society of America, National School Public Relations Association, National School Public Relations Association Ohio, Ohio Association of Career-Technical Educators
NSPRA/Ohio-Professional Development V.P. (Current)
Best of the Best Winner-School Website-NSPRA/Ohio Awards
Mark of Excellence Winner-School Publication-NSPRA/Ohio Awards
Central Ohio PRSA Liaison Committee (Current)
Ohio ACTE Public Relations Committee (Current)
"Effective E-Communications" Presentation at Ohio School Boards Association Workshop
"Navigating the Social Media Obstacle Course" Presentation at NSPRA/Ohio Conference 2009
"Get Social!" Social Media Presentation at Ohio ACTE PR Academy Fall Workshop (Fall 2008)
"Social Media Marketing" Presentation at Ohio ACTE Conference (Summer 2008)