Scott Hample

Current

Onsite Contractor at XM Satellite Radio
Instructor at Towson University
President at Armadillo Tech

Instructor at University of Phoenix

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Past

Marketing Research Manager at McCormick & Company
Senior Marketing Analyst at Laureate Education, Inc./Walden University
Consultant at NEA Member Benefits

8 more...

Education

Georgia State University
The University of Georgia

Recommended

16 people have recommended Scott

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Scott Hample’s Summary

Currently a Marketing Research Consultant at XM Satellite Radio. Responsibilities include market analysis and competitive intelligence.

History of providing Marketing Research; e-Commerce, Search Engine Marketing and Search Engine Optimization; Customer Satisfaction and Customer Loyalty; CRM; market segmentation; Win/Loss Analysis; Advertising testing; as well as new product and package testing for such firms as McCormick & Company, ADP, IBM, BellSouth, Chick-fil-A, and Atlanta Gas Light Resources.

Created and managed competitive intelligence systems for use in strategic market planning. Designer of marketing information system (MKIS) to retrieve and analyze internal sales and marketing data. Developer of analytical models for use in sales territory realignment, deriving quotas, and forecasting in shaping pricing and sales strategies.

Data mining expert. Models used to predict amount of consumer consumption; sales trends and forecasting; and segment customers based upon profitability and future revenue streams. Model market share data to spot higher profitable customers and product/service lines. Data used to identify possible new geographic and customer markets. Skilled in SPSS, SAS, Business Objects, Crystal Reports, and Cognos.

Adjunct Marketing professor for Towson University and University of Phoenix; both graduate and undergraduate levels. Teach Principles of Marketing, e-Commerce, Consumer Behavior, Marketing Research and Statistics online and on campus.

Scott Hample’s Specialties:

marketing management, business-to-business, retail, consumer, industrial, online marketing, e-commerce, Internet, marketing research, data mining, Knowledge Manager, online marketing research, competitive intelligence, market analyst, SWOT analysis, marketing information systems, customer satisfaction, market segmentation, Win/Loss analysis, advertising, secondary research, primary research, qualitative research, quantitative research, customer relationship management, CRM, SEO, SEM

Scott Hample’s Experience

Onsite Contractor

XM Satellite Radio

(Public Company; 501-1000 employees; Broadcast Media industry)

May 2008 — Present (3 months)

Marketing Research, Database Marketing, Market Analysis
Instructor

Towson University

(Educational Institution; 1001-5000 employees; Higher Education industry)

August 2007 — Present (1 year)

Undergraduate Instructor in Consumer Behavior.
President

Armadillo Tech

(Privately Held; 1-10 employees; Internet industry)

January 2007 — Present (1 year 7 months)

Strategic Consulting, including web business plan development & e-Commerce strategy; including increasing web site traffic growth, Search Engine Marketing, Search Engine Optimization, and generating web advertising revenue. Web site design and management.
Instructor

University of Phoenix

(Public Company; 5001-10,000 employees; Higher Education industry)

January 2001 — Present (7 years 7 months)

On-line and on campus instructor in Strategic Marketing, Marketing Research, and Statistics.

Scott Hample’s Education

Georgia State University

MBA, MArketing, 1979 — 1981

Activities and Societies:

Reporter, The Signal.
The University of Georgia

BA, Journalism, Business, 1973 — 1977

Activities and Societies:

Reporter/Editor/Columnist for The Red & Black, Student Government Association.

Additional Information

Scott Hample’s Websites:

Scott Hample’s Interests:

INDUSTRY EXPERIENCE: Advertising and PR, Associations and Non-Profit, Banking and Finance, Computer Hardware and Software, Education, Food Service and Restaurants, Health care, Hospitality, Internet and e-Commerce, CPG, Mass Media, Professional Services, Telecommunications, Utilities and Energy.

Scott Hample’s Groups:

Board Member/Founder of Baltimore Marketers’ Forum, Board Member/Founder of Atlanta Marketers’ Forum, Executive and Board Member of Atlanta and Baltimore Chapters of the American Marketing Association, Executive and Board Member of Marketing Research Association, Executive and Board Member of Toastmasters International. Society of Competitive Intelligence Professionals, Greater Washington DC chapter.

Volunteer Soccer and Baseball Coach with YMCA. Docent with Zoo Atlanta., Atlanta Chapter of the American Marketing Association