
eBusiness Strategist and Web Analytics consultant
Quebec, Canada

eBusiness Strategist and Web Analytics consultant
Quebec, Canada
"Stéphane is a leading Canadian voice for web analytics, helping businesses understand the value of online optimization. Stéphane has been on both sides of the fence, client and agency, from small projects to complete ecosystem overhauls; he has worked with several Canadian flagship companies such as Desjardins, Chrysler Canada, Yves Rocher, the Royal Canadian Mint, Bombardier and Softimage/Microsoft. Speaker at eMetrics Summit and other conferences, tutor for the award-winning UBC Award of Achievement in Web Analytics and Business Process Analysis classes and blogger at immeria.net. Stéphane is an active member of the Web Analytics Association, coordinating regular web analytics networking and educational events in Québec, Canada."
eBusiness strategy, web analytics, project management, system architect, strategic consulting and orientation, solution design, usability testing, ergonomics, information architecture, technological orientation, functional requirement analysis, training, teacher, speaker, visionary, web developer, WebSideStory HBX, Omniture SiteCatalyst, Coremetrics, WebTrends, Google Analytics, Google Appliance, Nedstat.
(Educational Institution; E-Learning industry)
October 2007 — Present (8 months)
- Online instructor for the "Introduction to Business Process Analysis" for the Certificate in Business Systems Analysis
- Online instructor for the "Introduction to Web Analytics" and "Web Analytics for Site Optimization" courses for the UBC/WAA Award of Achievement in Web Analytics.
(Self-Employed; Myself Only; Management Consulting industry)
March 2006 — Present (2 years 3 months)
eBusiness strategist and web analytics consulting:
- Online business process optimization
- Web Analytics needs assessment
- Web measurement strategy
- Vendor selection
- Implementation planning
- Web Analytics platform optimization/configuration
- Technical implementation
- Report/dashboard design and creation
- Site analysis
- Site experimentation (A/B, multivariate)
- Training, speaker & education
(Privately Held; 1001-5000 employees; Insurance industry)
April 2006 — November 2007 (1 year 8 months)
- Define solutions that will drive efficient, profitable and evolutive ebusiness development
- Act as an expert in multi-disciplinary teams working on various projects
- Evaluate scope, cost and features of ebusiness projects
- Web analytics coach/evangelist
(Public Company; 501-1000 employees; CA:NUR; Internet industry)
June 2004 — April 2006 (1 year 11 months)
- Collect business requirements, define strategies and project timeframe, costs and efforts with respect to targeted audience, functional requirements, best practices and quality standards
- Participate in the strategic orientation solutions proposed to clients
- Evolve and enforce methodologies, processes and internal tools
- Web Analytics: responsible for the implementation, analysis and training: WebSideStory HBX, Coremetrics, Omniture Site Catalyst, Google Analytics, WebTrends.
- Responsible for R&D and proof of concepts of new solutions, specific problematic, special projects, etc
- Identify potential partnerships and manage existing business relations
- Stay abreath of the latest eBusiness trends and present them to Nurun and its clients
- Some clients I have been involved with: Archambault, The Royal Canadian Mint, Euro Disney, Club Med, Aldo Shoes, State of Georgia Tourism, IMAX, Quebecor Media, Bombardier, BRP, Vidéotron
(Public Company; 1001-5000 employees; Automotive industry)
March 1999 — March 2004 (5 years 1 month)
- Led the strategic orientation and RFP process for the consolidation and Web redesign of about a dozen brands
- Strategic orientation of eBusiness projects related to customers, dealers, suppliers, partners as well as employees
- Responsible for competitive intelligence activities; define tools and guidelines related to Internet solutions’ developments
- Lead developer and architect of the Bombardier Ordering Sales and Service system handling transactions for the worldwide dealers network
- BRP brands: Ski-Doo, Sea-Doo, Johnson, Evinrude, Bombardier ATV, Rotax
(Public Company; 201-500 employees; MSFT; Computer Software industry)
October 1994 — March 1999 (4 years 6 months)
- Webmaster for softimage's web sites
- System administrator, DBA
- Responsible of implementing the anti-piracy solution into Softimage's high-end animation software
(Self-Employed; Myself Only; Information Technology and Services industry)
March 1991 — October 1994 (3 years 8 months)
- Software developer/analyst
- Oracle DBA
- Unix system administrator
- Worked for: Hydro-Quebec, Transport Minister of Quebec, Education Minister of Quebec, Gaz Metropolitain
(Public Company; 201-500 employees; Financial Services industry)
February 1990 — March 1991 (1 year 2 months)
- Software developer and analyst for low-level components of the automated market trading system used by traders
(Privately Held; 201-500 employees; Computer Software industry)
December 1988 — February 1990 (1 year 3 months)
- Computer Aided Software Engineer, analyst/developer of code generator for Unix/Oracle
Professional Tutor Program 2007 — 2007
MBA, eBusiness, 2003 — 2007
Curriculum (see http://www5.fsa.ulaval.ca/sgc/formation/mbalaval/pid/229 for details)
S03 - Understanding digital economy (A-)
A03 - Interface Design (A)
W04 - eBusiness strategies (A+)
W04 - IT in eBusiness (A+)
A04 - Management (A-)
W05 - Organizational behavior (A)
S05 - Marketing (A-)
A05 - eBusiness startups (A+)
W06 - eMarketing & eCRM (A+)
A06 - Accounting (B-)
W07 - Business decision (B)
N/A - Corporate finance
N/A - Operations
N/A - Data mining
N/A - Economy
N/A - Thesis
Higher Education certificate, ebusiness, 2003 — 2004
12 credits micro-program completed with average of 4.08/4.33
eBusiness 1999 — 2000
1984 — 1987
Skiing, hiking, reading about social behavior and the Internet, web analytics.
2006 - Organizer of Montreal and Quebec city Web Analytics Wednesday's
2005 - Web Analytics Association, webanalyticsassociation.org
2001-2003 - experienced Medical First Responder, integrated to 911 chain of action under the supervision of the healthcare government bodies.
Collaboration:
- 2008 - Book review of "Advanced Web Metrics with Google Analytics" by Brian Clifton
- 2008 - Contribution to "Winners and Losers in a trouble economy" by cScape
- 2007 - Contributor to CMS Watch "Web Analytics Report"
- 2006 - Forrester, member of the "Web Analytics Peer Research Panel"
Speaker:
- 2008 - eMetrics Summit (San Francisco)
- 2008 - Infopresse (Montréal): réussir son programme d'analyse web
- 2008 - eMetrics (Toronto): multicultural considerations
- 2008 - eMetrics breakfast series (Montreal): WASSUP!
- 2007 - Webcom Montréal: introduction à l'analyse web
- 2007 - eMetrics (San Francisco): web analytics for site optimization
- 2005 - Journée Gouvernement en ligne: Introduction to Web Analytics