Shael Sharma

Current

Principal Consultant (Founder) at Spin IMC

Past

VP, Group Corporate Communications at Kotak Mahindra Bank
GM at 20:20 MEDIA
Head, Corporate Marketing & Communications (AGM) at ITC Infotech

Manager - Corporate Communications & Project Manager (Global Delivery) at IBM
Founder & Consultant at Spin IMC (Sole Proprietorship)
Manager Marketing & Communications, Chief Knowledge Officer at Mphasis
Manager Corporate Communications at Siemens Information Systems Limited
Account Manager at Text 100 India

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Education

Delhi Vishwavidyalaya
Delhi Public School, Mathura Road

Recommended

12 people have recommended Shael

Connections

500+ connections

Industry

Public Relations and Communications

Websites

Shael Sharma’s Summary

Shael brings 16 years plus experience in Public Relations and Brand Marketing using diverse tools across print, internet, trade shows etc, both on the agency (sell side) end with top PR firms in senior positions, and then at the Client (buy side) end with market leading transnational companies.
Before Spin IMC, as VP and Head of Group Corporate Communications, Shael set up the function for the Group, including all processes and operating philosophy.

Earlier, as GM, for the Western Regon for 20:20 Media, Shael was the P&L Leader with general management responsibilities for a top PR firm. The roles here included business development including up-selling and new business acquisition; resource development, recruiting and anti-attrition strategy responsibilities; people management for Bombay and Pune branches with over 35 reports;

Earlier roles included Asst. General Manager for ITC Infotech where he headed Corporate Marketing & Communications function, and his role spanned Strategic Global Marketing (North America & Western Europe markets), Events & Lead Generation, Public Relations, Hi Tech Recruitment Campaign Marketing, Advertising Alliance Management, and Government Relations.

Before joining ITC, Shael has had previous stints with IBM, Spin IMC-a Bombay (Mumbai) based marketing communications micro-consultancy firm as a founder-CEO. He has also held Global PR, Marketing & Communications roles at Grey Text 100, SAS, MphasiS - BFL and Siemens (SBS).

Shael works closely with industry bodies like IABC, NASSCOM, CII, FICCI and IBEF and is a frequent presenter at Industry forums as well as a prolific writer on Marketing and PR.

Shael Sharma’s Specialties:

PR & Marcomms, Social Media offerings for Banking & Financial Services, Technology across Product Marketing and Offshore Services, Outsourcing & Global Delivery, Automobile, Travel & Hospitality and Luxury. Media Training, Advocacy and Industry speaking & Thought Leadership, Talent Marketing & University Relations and Analyst Relations.

Shael Sharma’s Experience

Principal Consultant (Founder)

Spin IMC

(Public Relations and Communications industry)

July 2009 — Present (5 months)

Integrated marketing communications and PR consulting company with key offerings in Social Media, Investor and Consumer media relations; Crisis Communications; internal communications, and collateral generation for campus and recruitment campaigns.
VP, Group Corporate Communications

Kotak Mahindra Bank

(Public Company; Banking industry)

April 2008 — June 2009 (1 year 3 months)

Head of Corporate Communications for the Kotak Mahindra Group
Also charged with Online Marketing
GM

20:20 MEDIA

(Privately Held; 51-200 employees; Public Relations and Communications industry)

March 2007 — January 2008 (11 months)

Headed Public Relations Consulting operations for the Western Region including Bombay and Pune in his capacity as General Manager. This is a people management and profit centre position.

-P&L Leader with general management responsibilities for a top PR firm.
-Business development including up-selling and new business acquisition.
-Resource development, recruiting and anti-attrition strategy responsibilities. People management for Western Region (Bombay and Pune branches) with over 35 reports
-Advocacy and Industry speaking, analyst opportunity as an Industry thought leader
-Key customers include Volkswagen, Capgemini, CA, Business Objects, Sybase, Symantec, Intel & Google, among others.
Head, Corporate Marketing & Communications (AGM)

ITC Infotech

(Public Company; 1001-5000 employees; Information Technology and Services industry)

January 2006 — February 2007 (1 year 2 months)

Lead the overall marketing strategy, messaging, definition of objectives, strategies and tactics, metrics and ROI, budget allocation, scheduling and headcounts recruitment and management. • Business development lead generation support for ITC Infotech subsidiaries in the United States, United Kingdom and EU countries, as well as Asia Pacific. Public Relations - External, Internal, Financial, Government and Industry relations. Analyst Relations - Financial, Primary & Secondary Research-IT & Business. Marketing Communications - Web Collateral Generation, On-line Marketing/ SEO liaison and global events in Financial Services, Manufacturing, Travel & Hospitality and Consumer Packaged Goods & Retail verticals. M&A – Preparation of go-to-market M&A and financial collateral, Due Diligence on possible acquisitions and mandate liaison, Financial results monitoring for Tier-1 and Tier-II IT Services vendors and disseminating performance metrics to M&A Head, MD and CFO.
Manager - Corporate Communications & Project Manager (Global Delivery)

IBM

(Public Company; 10,001 or more employees; Information Technology and Services industry)

January 2004 — January 2006 (2 years 1 month)

Project Manager
• Project Management and Program Management for Global Delivery projects
• Lead, Research Analyst - Knowledge Point - SLA based analyst, business and internal I.P. research delivery to IBM Business Consulting teams in Europe, APAC and United States
• Resource augmentation, recruitment, plan projection
• Web & Portal, Intranets & GUI, Content Management and eLearning Solutions

Manager, Corporate Communications (Staff Comms Specialist) Bangalore, Karnataka

• External and Internal communications for IBM Global Services
• Event management and multi-city change management road shows across 5 IBM locations in India
• IBM India Intranet – conceptualization, hosting and technology platform configuration and securing budgetary funding from AP
• Analyst relations and customer visit from US, EU and APAC visiting customers and IBM executives
Founder & Consultant
Spin IMC (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

2001 — 2004 (3 years )

Spin IMC Bombay, Maharashtra
Principal Consultant (Founder)
• Running an integrated marketing communications and PR consulting company with key offerings in Investor and Consumer media relations; internal communications, collateral generation for campus and recruitment campaigns and trade show/ event management.
• Clients included Kuoni, Cap Gemini Ernst & Young, Deloitte Consulting, MTV, EV, The Purnendu Chatterjee Group, CMS Computers, and Siemens Information Services
• Re-launch of Deloitte brand in India post the Sarbanes Oxley amendment, successful hiring and retention campaigns for CGE&Y
• Launch of multiple intranets for Cap Gemini Ernst & Young; Video production for Deloitte India
• High response successful recruitment advertising for Cap Gemini Ernst & Young, Deloitte Consulting, CMS Computers
• Launch and maintenance of several website and domains for Kuoni India, CGE&Y, Deloitte, TCG India, and many others.
Manager Marketing & Communications, Chief Knowledge Officer

Mphasis

(Public Company; 10,001 or more employees; Information Technology and Services industry)

March 2000 — July 2001 (1 year 5 months)

MphasiS (Now an EDS Company) Bombay, Maharashtra
Manager Marketing & Communications World Wide

The function at MphasiS cross reported to the Chairman and Director Marketing and included close coordination with the CFO for all Investor Relations (IR) activities. The function involved a budgeted marketing spending of USD 2 Million.
• Driving multiple (BMRP India and Ruder Finn, New York) PR firms to build strong visibility for the MphasiS brand both in India and globally, across media relations, speaking opportunities, trade shows and industry spokesperson opportunities in the media.
• Serving as a single point facilitator for all Investor Relations activities, independently briefing existing and potential investors and arranging Analyst Meets every quarter. Liaising with external legal counsel and CFO for ADR related communication.
Event Management, Trade Shows, and Alliance Management & Cross Marketing, MphasiS Website Domain / Content Management, Internal Communications
Manager Corporate Communications

Siemens Information Systems Limited

(Public Company; 10,001 or more employees; Information Technology and Services industry)

April 1998 — March 2000 (2 years )

Siemens Business Services, India Bombay, Maharashtra
Head-Corporate Communications
• Public Relations
• Alliance Management
• Responsible for all day to day event management
• Management of Internet As a Marketing Tool
• Community Affairs
• Internal Communication - Interact with all management levels
Account Manager

Text 100 India

(Public Relations and Communications industry)

1996 — 1997 (1 year )

Shael Sharma’s Education

Delhi Vishwavidyalaya

B.Com , 1988 — 1992
Delhi Public School, Mathura Road

Additional Information

Shael Sharma’s Websites:

Shael Sharma’s Interests:

Indian Politics, Fishing, Rafting, Flying, Jeeps, SUVs and Fast Cars.

Shael Sharma’s Groups:

Xing, Greater IBM, Second Life, NASSCOM,

The Greater IBM Connection: IBM's alumni program for past and present IBM employees
Strategic Business and Competitive Intelligence Professionals
Sports Marketing and PR Pros
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
International Association of Business Communicators (IABC)
Network of PR Professionals
Corporate Communications Executive Network
Media Professionals Worldwide
Corporate Communication
Indian Social Media Landscape
Delhi Public School Alumni
twitter innovators Innovation & Creativity Network of Tweeters
Indian Forum of Corporate Communications
Global Fishing
IABC Western India Chapter