
Product Marketing Manager - CoolSign at Planar Systems
Portland, Oregon Area

Product Marketing Manager - CoolSign at Planar Systems
Portland, Oregon Area
Business development, business requirements documentation, needs analysis, sales training, product management, digital signage, consumer electronics
(Public Company; 501-1000 employees; PLNR; Computer Hardware industry)
May 2008 — Present (6 months)
(Non-Profit; 1-10 employees; Entertainment industry)
June 2004 — Present (4 years 5 months)
• Responsible for the design and maintenance of Portland-area theatre company’s web site.
• Design marketing materials including postcards and posters for fundraising and production efforts
(Public Company; 501-1000 employees; PLNR; Information Technology and Services industry)
September 2006 — April 2008 (1 year 8 months)
• Manage inside sales efforts for Planar’s digital signage initiative worldwide.
• Responsible for lead development, lead qualification, reseller and VAR support.
• Maintain accurate 30/60/90 day forecasts.
• Assist with the development of marketing materials and marketing programs.
• Provide pricing and product offering guidance to product management team.
• Assisted in growing division revenues by 83% YOY during FY 07.
• Exceeded eight million dollar quota in first year by 10%.
• Exceeded Q1 FY 08 quota by 35%.
• Presented with Key Achievement Award for overall sales efforts in May 07.
(Privately Held; 5001-10,000 employees; Business Supplies and Equipment industry)
December 2001 — September 2006 (4 years 10 months)
• Managed the Portland, OR territory that included small to medium businesses, local government organizations and education institutions.
• Responsible for sales of computer hardware, software and services to area accounts.
• Grew existing business relationships in addition to prospecting new business by conducting primary needs analysis.
• Created and maintained marketing plans for target customers, designing and developing corresponding marketing materials in cooperation with regional sales managers.
• Consistently ranked in the top 10 regionally for overall monthly and yearly sales and in the top 20% nationally.
• Helped increase department level sales by 100% for FY 05.
• Won quarterly sales award in Q4 04.
(Privately Held; 1-10 employees; Internet industry)
September 2000 — June 2001 (10 months)
• Acted as the intermediary between the CEO and our web development team.
• Composed Technical/Business Requirements and Use Case Scenarios documents for each web release.
• Responsible for the design and maintenance of company's corporate web presence and co-branded partner sites.
• Developed and maintained automated sales tools for outside sales effort.
• Produced print media including banners and posters for trade shows.
(Educational Institution; 1001-5000 employees; Higher Education industry)
January 1999 — June 2000 (1 year 6 months)
• Responsible for the design and coding of the school's main web presence.
• Oversaw three site re-launches, including the main law school and the alumni department sites.
• Coordinated and supervised of the efforts of the law school web development team for dynamic and static web pages.
• Worked with school administrators and students to create web standards documents.