Simon Cooper

Current

Product Training Manager at TradeDoubler AB

Past

Senior Account Manager at The Search Works
Media Planner at Target Direct
Industrial Trainee at Rolls Royce

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Education

University of Plymouth

Recommended

8 people have recommended Simon

Connections

239 connections

Industry

Online Media

Websites

Simon Cooper’s Summary

After completing a Business Studies degree at the University of Plymouth, Simon started his work career at a direct marketing agency in Cheltenham, Target Direct. (now branded as tangible:response). Here he was a Planner/Buyer for the Agencies clients, which at the time included, The Salvation Army, RNIB, Marie Curie and Acorn Children’s Hospice.

After nearly two years, Simon moved into the more dynamic pace of Search Engine Marketing at The Search Works. Working as a Senior Account Manager, he worked on clients such as Comet, The Carphone Warehouse, Shopzilla, OctopusTravel, Virgin Holidays and James Villas. Average managed monthly spend was in the region of £250k.

In February 2008, Simon took up the role of Product Training Manager at TradeDoubler where he is responsible for training clients on the use and best practice of TradeDoubler’s products’ td Searchware and td Integral, across TradeDoubler's pan-European footprint.

Simon Cooper’s Specialties:

Account Mangement, PPC, Media Planning - Cold lists, display, inserts, door drop, off-the-page.

Simon Cooper’s Experience

Product Training Manager

TradeDoubler AB

(Public Company; Marketing and Advertising industry)

2008 — Present (1 year )

Responsible for training internal colleagues and external clients throughout Europe, across TradeDoubler's products, including td Searchware and td Integral.

Heavily involved in educating emerging markets on td Searchware through visiting countries and providing support to the new business process.

Constantly provide feedback from clients and the markets to the Product team, so that we can develop the tool in line with customer demand.
Senior Account Manager

The Search Works

(Privately Held; Online Media industry)

February 2005 — February 2008 (3 years 1 month)

The Search Works was named the UK's leading search engine marketing agency for the third year running in the NMA Marketing Services Guide 2008 with annual turnover of over £88million.

As a Senior Account Manager I was responsible for a number of my own accounts, as well as overseeing accounts within my team, managing up to 5 people. In two separate periods I worked within the Retail, and then Travel sector.

Throughout my time at TSW, I worked on such as accounts as OctopusTravel, James Villa Holidays, Thomas Cook, Virgin Holidays, Comet, The Carphone Warehouse amongst others.

Through the clients I managed, I have been responsible for a great range of accounts, from the very large (Myself and two Account Mangers managed 13 accounts for OctopusTravel covering as many international markets and currencies, with an annual budget of nearly £4m), to the very niche (CarSelect had a small traffic site targeting mainly business to business vehicle rental. We had tight budgets and fixed targets to work within so precision and efficiency were of high importance.)
Media Planner

Target Direct

(Public Company; TGT; Retail industry)

2002 — 2004 (2 years )

As part of the Media and Planning team I was mainly responsible for the planning and buying of direct mail and door drop campaigns across the agencies client base.

Key clients included The British Heart Foundation, The Salvation Army, Marie Curie and RNIB.
Industrial Trainee

Rolls Royce

(Public Company; 5001-10,000 employees; Aviation & Aerospace industry)

1999 — 2000 (1 year )