Severin Wilson

Current

Social Media Special Project Advisor at Ethority
Consultant at Rosetta Stone
Executive MBA Candidate - Class of 2010 at Kellogg School of Management

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Past

Managing Director - Germany at CareerBuilder
Director, International Sales at Ethority GmbH
Democratic Republic Congo - Medium Term Election Observer at The Carter Center

AVP International Development at Institute of Management Accountants, Inc
European Business Development Director at Mediatime Group
Senior Associate, Latin America and The Caribbean at Life Office Management Association (LOMA)
Senior Research Manager, Hispanic Markets at ProLingua
Foreign Language Teacher at Atlanta Public Schools/Holy Innocence Episcopal School Atlanta
Senior Program Assistant, Guyana Elections Project at The Carter Center

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6 more...

Education

Northwestern University - Kellogg School of Management
Birkbeck, U. of London

Recommended

9 people have recommended Severin

Connections

129 connections

Industry

Internet

Severin Wilson’s Summary

Quattro-lingual (German, Spanish, Russian , English) business development, marketing and PR professional with proven leadership skills.

▪ Native Spanish, German and English language proficiency
▪ Fluent in Russian (written and spoken) Basic Mandarin
▪ 15 years international sales and marketing experience
▪ Extensive experience working in the not for profit sector in
South America and Africa (The Carter Center)
▪ Expert skills in managing multifunctional teams
▪ Expert business start-up expertise (CareerBuilder/Ethority)
▪ Educated in law (LLB University of London)and business
(MBA – Kellogg School of Management)

Severin Wilson’s Specialties:

Start-up operations in Germany, Pan European Sales and Marketing, Latin American business development, PR and conflict resolution

Severin Wilson’s Experience

Social Media Special Project Advisor

Ethority

(Internet industry)

July 2009 — Present (6 months)

Advising major German corporations on the implementation of social-media based marketing campaigns.
Consultant

Rosetta Stone

(Public Company; RST; Computer Software industry)

June 2009 — Present (7 months)
Executive MBA Candidate - Class of 2010

Kellogg School of Management

(Educational Institution; Higher Education industry)

September 2008 — Present (1 year 4 months)
Managing Director - Germany

CareerBuilder

(Privately Held; Internet industry)

July 2007 — July 2009 (2 years 1 month)

EMPLOYER: Careerbuilder -Frankfurt, Germany
POSITION: Managing Director: June 2007- July 2009

Owned by Gannett Co, Inc., Tribune Company, The McClatchy Company, and Microsoft Corp., Careerbuilder offers a vast online and print network to help job seekers connect with employers.

SUMMARY: Successfully launched a pure 100% start-up operation turning Careerbuilder from an unknown brand in Germany to a top competitor within thirteen months.

Pre-launch (four months):
•Developed a comprehensive market entry strategy focused on achieving aggressive revenue goals within twelve months
•Oversaw localization of website and marketing materials
•Implemented SEM, SEO, CRM and B2B partnership programs
•Secured office space, negotiated leases, secured operating permits
•Hired and trained staff: sales, admin, marketing, finance

Launch:
•Drove a multi-faceted launch (B2B/B2): extensive presentations to senior corporate leaders; extensive personal media engagements(appeared on television and radio shows); executed joint marketing campaigns with MSN, LYCOS, AOL and multiple local channel partners.

•Continuously increased new business deals exceeding targets culminating in an EU wide record of a 100% invoicing increase December to January 2009.

Post-launch:
•Assumed additional managerial responsibilities: put in charge of Scotland based inside sales team, resulting in total sales accountability for both outside and inside sales teams
•Focused on enterprise level sales: + €100.000 annual deals.
•Focused on strategic account management and sales team training
•Assumed full responsibility for the development of affiliate programs
•Oversaw German collaboration with Facebook, resulting in a dramatic increase in new business.
Director, International Sales

Ethority GmbH

(Market Research industry)

June 2005 — June 2007 (2 years 1 month)

SUMMARY: Ethority specializes in the stimulation and analysis of online viral marketing campaigns providing multilingual market research and marketing tools to increase publicity, sales and general brand perception

•More than tripled revenues generated from €1.5 million to €4.8 million in less than three years

•Managed a highly educated team of consultants comprised of PhD and MA graduates from various disciplines

•Successfully Drove Ethority’s Pan European expansion
Democratic Republic Congo - Medium Term Election Observer

The Carter Center

(Non-Profit; International Affairs industry)

October 2006 — November 2006 (2 months)

•Deployed to Northern Kivu Province, an area controlled largely by rebel forces, to conduct essential information gathering relating to a wide host of issues including: freedom of assembly, press freedom, voter intimidation, security related challenges, integrity of the electoral process, voting station access and deployment of observers to critical areas.

•Filed daily reports with the Mission Director

•Travelled extensively into areas considered “high-risk” to gather information on challenges facing voters in least accessible and remote areas know for frequent infiltration of rebel forces and voter intimidation
AVP International Development

Institute of Management Accountants, Inc

(Public Policy industry)

October 2004 — August 2005 (11 months)

IMA is dedicated to rebalancing the accountancy profession by educating society regarding the business building role of management accountants and finance professionals working inside organizations

Challenge:Lead the IMA’s expansion into international markets.

Actions: Formulated a global business development strategy Initiated negotiations with The Ministry of Commerce of the Peoples Republic of China • Established relationship with the Dubai Chamber of Commerce • Established partnership with the European Management Accountants Association

Results: IMA establishment in the Chinese market • Significant European membership increase • Expanded Middle East Membership
European Business Development Director

Mediatime Group

(Marketing and Advertising industry)

October 2001 — August 2004 (2 years 11 months)

EMPLOYER: Mediatime Group – Hamburg, Germany & London UK: October 2001 – August 2004 (www.media-time.de)

POSITION: European Business Development Director

Mediatime is a full service marketing and consumer opinion research agency specializing in new-media services such as corporate blogs, podcast productions and viral marketing.

Challenge:Drive European sales and marketing activities in Germany, USA, UK, Russia and Spain.

Actions: Directed a total revamp of the company´s image and marketing strategy • Hired, trained and managed a Pan European sales team.

Results: Dramatically increased portfolio of major accounts: AOL Europe – Swatch ALDI– SIEMENS etc.
Senior Associate, Latin America and The Caribbean

Life Office Management Association (LOMA)

(Non-Profit; Insurance industry)

September 1999 — September 2000 (1 year 1 month)

LOMA is an international association through which more than 1,200 insurance and financial services companies engage in research and educational activities.

Challenge: Expand LOMA’s membership throughout Latin America and The Caribbean.

Actions: Gave extensive sales presentations to senior corporate executives throughout Latin America and The Caribbean detailing the benefits of LOMA membership • Gave presentations at major insurance industry conferences • Designed and executed major Spanish-language marketing campaigns

Results: Expanded LOMA’s corporate client base in Latin America by elevating the profile of the association’s financial services qualifications, publications & services
Senior Research Manager, Hispanic Markets

ProLingua

(Marketing and Advertising industry)

September 1996 — September 1999 (3 years 1 month)

POSITION:

Prolingua is an advertising/marketing agency specializing in the Latin American and US Latino FMCG market segment.

•Generated valuable customer and market insights to optimize the commercial strategy of clients.

•Served as the primary research/vendor on customer perceptions and usage patterns, market priorities, message development, and other key activities

•Maintained in-house acquired knowledge and developed rich interpretation of research findings

•Assisted in prioritizing developing opportunities rendering maximum commercial value and greatest return on investment for clients

•Developed and maintained market data and assumptions to enable valuation of diverse markets and market segments for business development and commercial planning/execution
Foreign Language Teacher

Atlanta Public Schools/Holy Innocence Episcopal School Atlanta

(Education Management industry)

September 1994 — September 1996 (2 years 1 month)

•Prepared high school students (K12) for the advance placement exam (AP)

•Engaged students in wide-ranging pedagogical activities aimed at facilitating advanced knowledge of Latin-American and German culture, literature and history.

•Served as a special liaison to the Hispanic parent community
Senior Program Assistant, Guyana Elections Project

The Carter Center

(Non-Profit; International Affairs industry)

April 1991 — March 1994 (3 years )

Challenge: Assist within multiple capacities in the preparations of a large scale election monitoring exercise

Actions: Wrote weekly political situation assessment ∙ Monitored political party access to the media - Traveled extensively to remote jungle areas to conduct election awareness education amongst the indigenous Amarindians ∙ Wrote comprehensive review of election procedures/laws – the document served as the principal guide for all international observers

Results: Certification of Guyana’s first free and fair elections in over 28 years