Technology Executive and San Carlos School Board Member
San Francisco Bay Area
- Current
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- Market Development Evangelist at Jive Software
- School Board Member at San Carlos School District
- Past
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- Vice President of Product Marketing at Interwoven, Inc.
- Vice President, Marketing & Business Development at Optimost LLC
- Consultant at Self-Employed (Self-employed)
- Vice President, Strategic Planning at MediaLive International, Inc.
- Consultant at Self-employed (Self-employed)
- Chief Operating Officer at Bluefish Wireless
- President & COO (and former CFO) at Pocket.com / PocketScience
- CTO; General Manager, Web Division; VP, Strategic Planning at Ziff-Davis Events (formerly SOFTBANK Forums and ZD Expos)
- Financial Analyst at Lehman Brothers
- Education
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- Harvard Business School
- Dartmouth College
- Recommended
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14 people have recommended Seth - Connections
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453
connections
- Industry
- Information Technology and Services
- Websites
Seth Rosenblatt’s Summary
Extensive experience in software, media, communications, and internet technologies.
Governing Board Member, San Carlos School District (elected November 2007)
Seth Rosenblatt’s Specialties:
Technology, Media, Marketing Strategy, Mergers & Acquisitions, General Management, Business Development, Business Planning
Seth Rosenblatt’s Experience
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Market Development Evangelist
Jive Software
(Privately Held; Computer Software industry)
July 2009 — Present (5 months)
Jive Software is the global leader in Social Business Software. Built with the best features of collaboration software, community software, and popular social applications, Jive revolutionizes how work gets done in the global enterprise. Jive Social Business Software enables businesses to connect and capitalize on employee and customer conversations. Thousands of customers, including 15% of the Fortune 500, rely on Jive to solve critical challenges in Marketing and Sales, Human Resources, Support and Research & Development
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School Board Member
San Carlos School District
(Non-Profit Organization Management industry)
November 2007 — Present (2 years 1 month)
The Governing Board of the San Carlos School District (otherwise known as the School Board) is an elected body of five individuals who each serve a term of four years. I was elected in November 2007.
The School Board is responsible for a number of areas, and along with the Superintendent, forms the "Governance Team" for the School District. The School Board's specific responsibilities include hiring, firing, and reviewing the Superintendent, forming district-level policies, ensuring the financial health of the District through approving annual budgets, and representing the community and reflecting those community values and priorities in the governance of the District. -
Vice President of Product Marketing
Interwoven, Inc.
(Public Company; IWOV; Computer Software industry)
November 2007 — May 2009 (1 year 7 months)
Shortly after Interwoven's acquisition of Optimost in November 2007, I took over responsibility for the product marketing team for all of Interwoven's web content management and optimization products and solutions. This team was responsible for the product marketing, product strategy, packaging, pricing, and go-to-market planning for Interwoven. In addition, the product marketing team had primary responsibility for solution messaging, content creation for collateral and public relations, event speaking, and sales training. We were also responsible for most of Interwoven’s “thought leadership”, including contributed articles, analyst briefings, and speaking at numerous industry conferences. Interwoven was acquired by Autonomy (LSX:AU) in March 2009 for $775 million.
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Vice President, Marketing & Business Development
Optimost LLC
(Privately Held; Internet industry)
November 2005 — November 2007 (2 years 1 month)
Ran marketing and business development and manage the west coast office for Optimost (http://www.optimost.com), the leading provider of multivariable testing solutions for companies looking to maximize their conversion rates on the web. Responsibilities include new business development, partner management, marketing, and west coast sales. Company was sold to Interowoven in November 2007 for $52 million.
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Consultant
Self-Employed (Self-employed)
(Self-Employed; Myself Only; Information Technology and Services industry)
January 2005 — November 2005 (11 months)
Consult for various clients in media and technology space, including advising on fund raising and business planning, strategic planning, as well as business development.
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Vice President, Strategic Planning
MediaLive International, Inc.
(Privately Held; 201-500 employees; Online Media industry)
September 2003 — December 2004 (1 year 4 months)
Responsible for long-term planning, acquisitions, and new business development efforts, including partnerships, international joint ventures, investments, acquisitions, new product launches, and major technology licenses.
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Consultant
Self-employed (Self-employed)
(Self-Employed; Myself Only; Information Technology and Services industry)
September 2002 — September 2003 (1 year 1 month)
Consulting projects include ad-hoc projects as well as longer-term advising, including assignments focused on finance, strategy, and business development. Clients included:
• Late-stage technology startup focused on providing services to the publishing industry – revamped financial systems, developed new business plan, created company budgets and financial forecast, created models for new business ventures, and advising on human resources and other operational issues.
• Venture capital / private equity firm – advised on potential purchase of media business, including reviewing operations of business and advising on valuation and deal structure.
• Media company – developing new business plan for company and working with senior management to create operational and marketing plan. -
Chief Operating Officer
Bluefish Wireless
(Privately Held; 1-10 employees; Wireless industry)
August 2001 — September 2002 (1 year 2 months)
Responsible for all aspects of the business, including engineering, product development and management, sales and marketing, business development, and administration.
• Developed product plans, pricing plans, marketing materials, and oversaw launch of products.
• Sold to customers in education and exposition markets, and closed key accounts such as Stanford University.
• Implemented all new company systems including sales force automation, legal (licensing, patent, trademarks, etc), accounting, product management, and internal IS systems.
• Managed Australian office as well as U.S. operations. -
President & COO (and former CFO)
Pocket.com / PocketScience
(Privately Held; 51-200 employees; Telecommunications industry)
July 1998 — July 2001 (3 years 1 month)
Responsible for all aspects of the business – operations, engineering, marketing, sales, business development, and administration – managing over 70 employees.
• Re-structured management team, organization, and business plan to create path to profitability (including downsizing of the employee base), and negotiated new funding plan with investors.
• Achieved profitability by end of 2000: monthly burn went from almost $1 million/month to breakeven.
• Developed out-of-court reorganization plan with company creditors and negotiated sale of company.
• Built management team for all of these functional areas.
• Instituted the company's service infrastructure, including call center, billing systems, incident-tracking systems, and reporting systems (over 95% customer satisfaction and less than 2% monthly churn rate).
• Led company's effort in international development, including business launch in Australia and the UK. -
CTO; General Manager, Web Division; VP, Strategic Planning
Ziff-Davis Events (formerly SOFTBANK Forums and ZD Expos)
(Privately Held; 201-500 employees; Online Media industry)
August 1993 — July 1998 (5 years )
Held numerous positions, including:
Chief Technology Officer (11/97 - 7/98)
Responsible for the company’s technology strategy, planning, and implementation. Managed 50 employees.
Vice President and General Manager, SOFTBANK NetForums (11/96 -11/97)
SOFTBANK NetForums, a division of Softbank Forums, provided web-based services, including consulting, design, production, and application development, to support IT events and educational forums.
Vice President, Strategic Planning (12/94 - 11/96)
• Managed all long-term planning, acquisitions and new business development efforts.
Business Manager (1/94 - 12/94) -
Financial Analyst
Lehman Brothers
(Public Company; 1001-5000 employees; Financial Services industry)
August 1989 — June 1991 (1 year 11 months)
Advised on and analyzed mergers, acquisitions, and debt/equity financings.
Developed models for transactions, specializing in commercial banks, thrifts, and finance companies.
Developed and delivered proposals to current and prospective clients.
Seth Rosenblatt’s Education
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Harvard Business School
M.B.A. , Finance, Communications , September 1991 — June 1993
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Dartmouth College
B.A. , Economics , 1985 — 1989
- Activities and Societies:
- Dartmouth Broadcasting
Additional Information
Seth Rosenblatt’s Websites:
Seth Rosenblatt’s Groups:
San Carlos Educational Foundation, Board Member 2005-2007
San Carlos School District, Governing Board Member (elected 2007 / term through 2011)
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Dartmouth College Alumni -
Harvard Business School Alumni -
Ziff-Davis Alumni -
TCV Marketing Connections -
Leadership RWC/B/SC - Class of 2009 -
Think Conversation!
Seth Rosenblatt’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
