Seth Nickerson

Current

• Sr. Natural Search Optimization Strategist at iCrossing

Past

• Webmaster - Content Manager at KPTV - KPDX
• Web Producer at KATU-TV
• Web Content Producer at The Columbian

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Education

• Washington State University

Recommended

1 person has recommended Seth

Connections

67 connections

Industry

Internet

Websites

• My Website

Seth Nickerson’s Summary

Experienced search optimization strategist with proven track record of developing a combination of strategies designed to increase the traffic to and improve the ROI on client websites. I am particularly interested in promoting local and regional interest sites through search and social media platforms. Have questions about increasing the traffic to your website? Drop me a line!

Seth Nickerson’s Specialties:

organic search optimization, paid search marketing, social media optimization, buzz marketing, word of mouth marketing, content creation, image optimization, news optimization, content management systems, local search optimization, creating synergies between traditional media and web.

Seth Nickerson’s Experience

• Sr. Natural Search Optimization Strategist

  iCrossing

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  February 2006 — Present (2 years 9 months)

  Develop search engine optimization (SEO) strategies to improve natural search results for companies including Werner Publishing (PCPhoto Magazine, OutdoorPhotographer Magazine, GolfTips Magazine), Avaya, Novartis, Crabtree & Evelyn, and more
  • Analyze website design and content and identify optimization opportunities
  • Conduct keyword research for targeted web pages
  • Write HTML code and on-page copy designed to improve search results for client websites
  • Track performance including Google PageRank, conversion rates, and overall traffic changes generated from SEO campaigns
  • Create new content designed to drive additional natural search traffic to client websites

• Webmaster - Content Manager

  KPTV - KPDX

  (Internet industry)

  December 2003 — February 2006 (2 years 3 months)

  • Responsible for content/development of kptv.com (FOX 12) and kpdx.com (UPN 49)
  • In one year, doubled kptv.com page-views and boosted traffic to kpdx.com by 25%
  • Created original advertorial content to aid new business development
  • Developed contests and interactive content for other Meredith broadcast group Web sites (e.g., Better Homes and Gardens)
  • Assisted in the creation of viral marketing campaigns incorporating broadcast, direct marketing and online components
  • Managed a team of Web news contributors
  • Provided ongoing training and documentation to contributors/new employees
  • Tracked and analyzed Web traffic and shaped content to better suit end users
  • Worked with news and promotions departments to promote news programs via the Web through promotional graphics and video and direct marketing

• Web Producer

  KATU-TV

  (Public Company; Broadcast Media industry)

  March 2000 — December 2003 (3 years 10 months)

  • Winner of the 2002 RTNDA Murrow Award for best television Web site
  • Maintained overall look and feel of KATU.com
  • Selected and published AP Newswire stories, wrote breaking news reports and revised news stories from television news broadcasts for the Web audience
  • Created news and promotional images for use throughout KATU.com
  • Created multi-media Web content to supplement online and on-air news, including: streaming video, live Webcasts, visual explanatory packages, slideshows and other special features
  • Wrote and delivered breaking news email updates
  • Wrote breaking news stories for use on partner site, oregonlive.com
  • Developed daily Web poll
  • Created advertorial Web content to supplement on-air advertising campaigns
  • Tracked and analyzed Web traffic; improved content to better suit viewing audience

• Web Content Producer

  The Columbian

  (Internet industry)

  1999 — 2000 (1 year)

Seth Nickerson’s Education

• Washington State University

  Bachelor of Arts in Communication, Advertising, 1991 — 1995

Additional Information

Seth Nickerson’s Websites:

• My Website

Seth Nickerson’s Groups:

•    LinkedSEO

Seth Nickerson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch