Director, Online Advertising and Internet Media at Intuit
Greater San Diego Area
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Seth Greenberg’s Summary
Seth is responsible for interactive marketing and strategy for Intuit's consumer division - TurboTax and Quicken products. His team focuses on customer acquisition by incorporating traditional online advertising channels – including display banner advertising, SEO, PPC and Affiliate networks – with new and innovative channels and tactics such as social media, Web 2.0 and guerilla marketing.
Seth is also the leader of the online acquisition community for Intuit, insuring brands like TurboTax, Quickbooks and Quicken share key learnings and best practice adoption with emerging Intuit products and services including Homestead, Innovative Merchant Solutions and Quicken Health.
Seth is on the Intuit Consumer Group's Senior Leadership Team and works closely with peers responsible for understanding customer segments and channels including Direct Marketing, TV, Radio, Print and Brand Advertising. Seth is also responsible for managing interactive agencies and insuring maximum impact by integration of online and offline marketing campaigns.
In August 2008 Seth was recipient of the Intuit CEO Leadership Award presented at the Leadership Conference for Director's and above.
With over ten years experience in Internet Marketing and Sales positions, Seth has worked at startups and Fortune 500 companies and prides himself on his ability to execute strategies regardless of budget. He is passionate about learning, leading and building great teams, has provided solid ROI and consistent year-over-year growth in traffic, revenue and profits. Seth attended Film School at Loyola Marymount and Graduate Film School at the American Film Institute. He left a career in the entertainment industry, most recently as a talent agent representing writers and directors to start his internet journey in 1996 in search engine optimization.
Seth is currently on the customer advisory boards of DoubleClick, Commission Junction and Hitwise and formerly a Board of Director of Shop.org.
Seth Greenberg’s Specialties:
Innovating Online Campaigns like www.TheTaxRap.com
Building and mentoring strong teams
Negotiating creative deals
Seth Greenberg’s Experience
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Director, Online Advertising and Internet Media
Intuit
(Public Company; 5001-10,000 employees; INTU; Computer Software industry)
July 2007 — Present (2 years 5 months)
Responsible for setting the strategy and leading the online acquisition team in numerous channels including:
Paid Search - PPC
Organic Search - SEO
Affiliate Marketing - Commission Junction etc
Display Advertising - Web 2.0, Viral Marketing, Portals, Word of Mouth
Guerilla Marketing Strategies and Tactics
Manage interactive agencies and vendors. Work closely with all other internal marketing channels including Direct Marketing, Television/Radio and Brand Advertising.
Build a high performing marketing team and share best practices across Intuit.
Member of Intuit's Web Leadership and Marketing Leadership teams.
Additional Information
Seth Greenberg’s Websites:
Seth Greenberg’s Interests:
family, sports (especially college & pro hoops), movies (actually dvd's these days since I have two little ones), reading and audiobooks (business and biographies), workaholic (in a good way)
Seth Greenberg’s Groups:
Google-DoubleClick Customer Advisory Board
Commission Junction Customer Advisory Board
Hitwise Customer Advisory Board
Shop.org Board of Director
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LinkedSEO -
Online Marketing Experts -
Marketing Executives Group -
Linked Affiliate - A Place for Affiliate Marketers to Meet! -
SMX - Search Marketing Expo -
Search Engine Strategies Conference & Expo -
Online Advertising Professionals -
Web Analytics Professionals (+5000 web analytics members) Join now! -
Marketing 2.0 Technology (Over 3400+ Members) -
Etail Careers.com -
Search Marketing Salon -
Social Media Marketing -
SoCal Marketeers - Marketing Executive Networking Group of Southern California -
Internet/Online Marketing -
Direct Response Mercenaries -
Social Media Business Council -
Forrester's Consumer Forum 2008 -
JFAM SUMMIT ALUMNI NETWORK -
Intuit Employees and Alumni
Seth Greenberg’s Honors:
2008 Recipient of Intuit CEO Leadership Award
Internet Retailer Magazine's Top 50 Website
http://www.internetretailer.com/dailyNews.asp?id=10652
Money Magazine's Top 75 Website
http://www.ehobbies.com/money.html
Seth Greenberg’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
