Video Game Strategy and Business Development
Greater Los Angeles Area
Video Game Strategy and Business Development
Greater Los Angeles Area
Experienced in creating and presenting and executing on a compelling strategic vision backed by strong analysis. Defies functional categorization by continually melding the strategic, operational, and financial aspects of business. Experienced in project management and Six Sigma. Honors graduate of the Wharton MBA program with concentration in Entrepreneurial Management and focus on Marketing. Graduate of GE's management training program (FMP) and a certified Six Sigma Black Belt.
Provides creative deal, product, and service structuring across a diverse mix of product and service offerings. Multiple successful new product introductions. Able to make tough trade-offs between features of service and pricing based on customer's willingness to pay. Leads business development deal structuring including terms and conditions.
Passionate about consumer technology.
Strategy & Business Development; Strategic Planning; Product Structuring; Service Structuring; Deal Structuring; Pricing, Leasing, Financial Modeling and Analytics; New Product Introduction, Six Sigma Black Belt, and Project Management; Video Games
(Public Company; DIS; Computer Games industry)
August 2008 — Present (1 year 4 months)
· Responsible for 5 year plan formulation including steady state modeling, detailed near-term forecast projections, and product slate structure
· Evaluated production milestone approval process and recommended improvements to enhance the timeliness, visibility, and feedback effectiveness...Implementation underway
· Completed strategic analysis of existing worldwide Mobile phone presence, including Java/Brew, Smartphone, and iPhone platforms and offered multiple strategic options with recommendations for future positioning
· Performs ongoing market analysis and evaluation compiling statistics from multiple sources including NPD, DFC, and IDG, as well as current news from key industry websites, to explain market dynamics and trends in the video game industry
· Responsible for identification and creation of new opportunities through business development activities
(Public Company; GE; Financial Services industry)
September 2006 — August 2008 (2 years )
· Presented a compelling strategic vision and financial projection that was the basis for business unit’s the 3 year plan
· Suggested, planned, and executed the shutdown of an unprofitable product line resulting in a substantial reduction in personnel costs and business complexity while re-purposing as many employees as possible to eliminate reliance on third party vendors and improve overall business income
· Led modeling, strategic analysis and pricing within a $1 BN business unit including $250MM annual deal volume, development of $50MM in new products, and all business development activity
· Received the “Imagination” award for best exemplifying the characteristic of creativity in strategy and deal-making
(Public Company; GE; Financial Services industry)
June 2005 — August 2006 (1 year 3 months)
· Developed pricing framework and model used by 100+ person sales force for over $300MM of originations
· Structured a $100 million business development deal resulting in $20 million of Net Income and the development of an alternative origination channel
· Established a predictive statistical regression model for Return on Equity at 180 locations with 8 operational input variables used for ongoing optimization resulting in substantial business performance improvement
(Public Company; 10,001 or more employees; GE; Financial Services industry)
August 2003 — May 2005 (1 year 10 months)
· Planned for, funded, and tracked performance of a $2 BN asset portfolio including approval of purchases and sales
· Identified $22 million net income opportunity through assessment of the business’ strategic opportunities resulting in a substantial improvement in division performance
· Directed and coordinated four employees including on-site and off-site locations
(Public Company; 10,001 or more employees; GE; Financial Services industry)
August 2002 — July 2003 (1 year )
· Delivered $5 million net income through effective project management of security deposit project
· Applied Lean methodology to closing process cycle achieving over 40% cycle time improvement
· Mentored 3 Green Belt projects, completed testing and certification
(Public Company; 10,001 or more employees; GE; Oil & Energy industry)
June 2000 — August 2002 (2 years 3 months)
· Rapidly adapted to new roles and environments, producing a measurable impact during a limited time
· Successfully completed 4 management rotations in and coursework resulting in a top 10% rating
· Managed multiple projects and priorities including acquisition integration, systems implementation and process improvement
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MBA , Entrepreneurial Management , 2005 — 2007
MBA Projects:
- Associate Brand Manager turnover at a major CPG company
- Start-up plan for an innovative new video game development company
- Market adjacency plan for a major online retailer
- Consumer Market Research into customer purchase habits for a CPG's website, including Questionnaire Design, Sampling Methodology, and Factor Analysis
- Analysis of International Expansion Strategy for a Major Automobile Manufacturer
- McKinsey Business Technology Challenge project for using a ubiquitous media pool licensing strategy to drive consumer loyalty and demand for a major telecommunications company
BS , Information Managment and Technology , 1996 — 2000
BS , Accounting , 1996 — 2000
1992 — 1996
Avid computer and technology user, Running, Reading
Beta Gamma Sigma (Business School Honor Society)