Public Relations and Marketing Communications Consultant/Writer
Greater Atlanta Area
- Current
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- Social Media Consultant / Public Relations and Marketing Writer at Sessum Creative - 678-294-0900 (Self-employed)
- Past
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- Senior e-Business Writer at Ketchum
- Director, Corporate Communications at Systems Techniques, Inc.
- Documentation Manager at Eastman Kodak Company
- Education
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- Saint John Fisher College
- State University of New York at Buffalo
- Recommended
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8 people have recommended Jeneane - Connections
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373
connections
- Industry
- Public Relations and Communications
- Websites
Jeneane Sessum’s Summary
As the words and voice behind dozens of Fortune 500/1000 companies over the last 20 years— including American Management Systems, Delta Air Lines, Equifax, IBM, Kodak, Nokia, and The Home Depot— Jeneane has given personality to corporations by providing creative, targeted communications that deliver compelling messages.
During her five years with Ketchum's Atlanta office, Jeneane contributed to the branding, launch, and positioning of more than 50 clients. As Senior E-Business writer for the Ketchum network, she was responsible for concepting and writing virtually every type of communication deliverable— web sites, brochures, ads, white papers, articles, scripts, marketing plans, speeches, launch strategies, and more— for every imaginable audience and market.
From 1994-1998, Jeneane was Director of Corporate Communications for Systems Techniques, a healthcare data warehousing company later acquired by IBM, where she executed marketing and public relations programs that built the company's brand and led to its acquisition.
Prior to moving to Atlanta from Rochester, NY, Jeneane spent five years with Eastman Kodak Company managing the Technical Publications Group at Kodak's Edicon Systems Division.
Jeneane is a well-known "weblogger" on her personal blog, allied, and a business blogging pioneer who started blogging in 2001 and founded the first women's team blog, Blog Sisters, that same year. She has been an Advisory Board Member and Contributing Editor to the high-profile women's community, BlogHer. Jeneane and her work have been featured in such publications as Business Week, The New York Times, Time Magazine and The Times Online.
Jeneane has helped several companies with their social media and blogging strategies and implementations— including Cox Communications, BubbleShare, StyleFeeder, Qumana, Elimitaste, and Rojo. She serves on a number of advisory boards.
Jeneane Sessum’s Specialties:
Tech marketing and PR, social media, blogging, content generation and copy writing technology and other complex businesses, the Internet,and hamster care.
Jeneane Sessum’s Experience
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Social Media Consultant / Public Relations and Marketing Writer
Sessum Creative - 678-294-0900 (Self-employed)
(Self-Employed; 1-10 employees; Writing and Editing industry)
April 2002 — Present (6 years 7 months)
Run my own company that provides social media consulting and PR/Marketing writing services to clients in the technology industry. Building on more than 20 years experience, I deliver great strategies, thinking, and content. Tight deadlines/budgets okay. Just ask.
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Senior e-Business Writer
Ketchum
(Public Company; 501-1000 employees; OMC; Public Relations and Communications industry)
April 1997 — April 2002 (5 years 1 month)
Senior writer in charge of content and copy development for technology clients across the Ketchum U.S. network. Clients included IBM, Nokia, Cingular, Kodak, and other top brands. Because I was there during the dot-com boom, clients also included an exciting roster of upstarts, some of which may still even be around.
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Director, Corporate Communications
Systems Techniques, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
October 1993 — April 1997 (3 years 7 months)
As Corporate Communications Director, I was responsible for all marketing and PR programs for this healthcare data warehousing software company. During that time, my work was featured in Highly respected for her award winning work, Jeneane is also an experienced journalist whose writing has been featured regularly in such publications as Computerworld, Software Magazine, Smart Partner, American Banker, Healthcare Informatics, Data Management Review, as well many other business and technology publications. The company was eventually purchased by Ardent, then Prism, then Informix, then IBM, proving once again that all paths lead to Big Blue.
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Documentation Manager
Eastman Kodak Company
(Public Company; EK; Computer Software industry)
June 1990 — October 1993 (3 years 5 months)
Managed technical publications group and developed content for 600-page technical library supporting Edicon Systems Division's security management and access control solutions.
Jeneane Sessum’s Education
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Saint John Fisher College
BA, English/Journalism (double major), 1982 — 1984
Also spent two years at the University of Buffalo in the honors English program, where she held a 4.0 GPA.
- Activities and Societies:
- Graduated Summa Cum Laude
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State University of New York at Buffalo
4.0 GPA, transfer, English, 1980 — 1982
