Gavin Heaton

Current

Business Development Manager at SAP America Inc.
Publisher at The Age of Conversation

Past

Director of Interactive at Creata
Marketing Manager at DMR Consulting
Knowledge Team Manager at IBM Global Services

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Education

UNSW

Recommended

4 people have recommended Gavin

Connections

445 connections

Industry

Marketing and Advertising

Websites

Gavin Heaton’s Summary

I create and implement brand and marketing strategies that help businesses connect with their communities. I have over 12 years experience in strategy building, new product/service development, and community activation working with consumer brands, enterprise technology companies and marketing agencies.

I have worked on and led international projects for some of the world's largest brands including, IBM, McDonald's, Dreamworks, Kellogg's, Fujistu Consulting and more recently SAP.

Gavin Heaton’s Specialties:

Marketing and branding for FMCG, IT, professional services. Change and knowledge management, extensive online experience from internal comms and external marketing point of view, agency and client side.

Gavin Heaton’s Experience

Business Development Manager

SAP America Inc.

(Public Company; SAP; Computer Software industry)

August 2007 — Present (2 years 4 months)

Responsible for developing innovative business development strategies for SAP's Field Services product portfolio. Currently working with SAP Global Education on the launch of a new offering.
Publisher

The Age of Conversation

(Public Company; Marketing and Advertising industry)

2007 — Present (2 years )
Director of Interactive

Creata

(Privately Held; 201-500 employees; Marketing and Advertising industry)

2004 — August 2007 (3 years )

Brand and interactive strategy and planning for major global clients
Head of Interactive (strategists, designers, developers, architects)
Watching brief on the innovative use of new and emerging technologies and media, including mobile phone applications, online community building, social networks/media and building online trust.
Marketing Manager

DMR Consulting

(Public Company; 5001-10,000 employees; Information Technology and Services industry)

2000 — 2003 (3 years )
Knowledge Team Manager

IBM Global Services

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

1996 — 2000 (4 years )