Director of Innovation at VOX Inc
Greater Chicago Area
- Current
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- Director of Innovation at Vox Inc
- Past
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- Account Director, Account Manager, Customer Experience Consultant, Usability Specialist at Vox Inc
- Sao Paulo's Branch Director at Marlin
- Project Manager at Marlin
- Recommended
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27 people have recommended Luis - Connections
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235
connections
- Industry
- Internet
- Websites
Luis Serpa’s Summary
Customer Experience;
Usability, User Experience, Human Factors, Human-Computer Interface Design, Information Design, Information Architecture;
Strategic & Marketing Plan;
Management strategy, innovations and all about Internet business;
Expertise in process analysis and implementation process;
Leadership and Team Work. Proven ability to motivate team and maintain high morale. Possess strong problem resolution objective
Expert at forecasting and planning strategies to grant the ROI (Return of Investment) on electronic solutions and websites.
Strong interpersonal skills; proven ability to work well with individuals at all levels. The skill to form good relationships with both peers and staff is central to my character.
Ability to negotiate and deal successfully across cultural barriers.
Dedicated individual; reputation for going beyond expectations.
Luis Serpa’s Specialties:
. Innovation, Account and Project Management, CRM, Strategic Planning, Logistic, Process & Marketing Analysis
. Customer Experience, User Experience, Website Usability, Human Computer Interface Design, Human Factors Strategy.
. Information Architecture, System Engineering, DBA
. Creative Concept, Direction & Graphic Production
. SQL-Server, Oracle
. Visual Basic, ASP/ASP.NET
. ColdFusion
. Html/Dhtml, JavaScript, XML/XSL
. MS IIS, IBM Websphere
. Flash, PageMaker, PhotoShop, CorelDraw
Luis Serpa’s Experience
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Director of Innovation
Vox Inc
(Privately Held; 11-50 employees; Management Consulting industry)
November 2007 — Present (1 year)
Business Processes, Research, Innovation Strategy, Standards & Best Practices Development, Marketing Analysis, Continuous Improvement.
Customer Experience Consulting, Usability Analysis, Market Studies, Human Factors Design.
CRM, Strategic Planning, Business Development, Brand and Product Development, Account Management, -
Account Director, Account Manager, Customer Experience Consultant, Usability Specialist
Vox Inc
(Privately Held; 11-50 employees; Management Consulting industry)
July 2005 — November 2007 (2 years 5 months)
Account Management, Customer Experience Consulting, CRM, Strategic Planning, Business Development, Online User Experience and Website Usability Analysis, Information Architecture, Brand and Product Development, Process & Marketing Analysis, Project Management.
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Sao Paulo's Branch Director
Marlin
(Partnership; 51-200 employees; Internet industry)
January 2002 — March 2005 (3 years 3 months)
Managed Marlin's São Paulo Branch from day one. Developed a very profitable operation starting new projects and clients.
. Account Management and Project Management, Client Relationship, Search for new business models and opportunities.
. Expert at forecasting and planning strategies to grant the ROI (Return of Investment) on electronic solutions and websites.
. Managed division’s monthly budget from over $50,000.
. Strategic Planning, Logistic and Process Analysis.
. Defining and determining the ideal style of language for the client specifics website media approach to achieve right Branding and Divulgation.
. Conducted negotiations and liaised with internal and external departments of the client’s business and a wide variety of contractors to ensure delivery of components. -
Project Manager
Marlin
(Partnership; 51-200 employees; Internet industry)
January 1998 — January 2002 (4 years 1 month)
Successfully managed a team of twenty full and part-time distributed employees.
Defining evolution of websites look and feel as well as enhancements in functionality and navigability.
Defining and determining the ideal style of language for the client specifics website media approach to achieve right Branding and Divulgation.
Training and Consulting with Technological Solutions like Content Management, Commerce Server, Legacy Systems and Integration.
Analysis, Design, Programming and Implementation of Internet and Client-Server Applications.
Analysis, Modeling and Implementation of Database Solutions.
Creative Concept, Art Direction, Writing & Graphic Production.
Additional Information
Luis Serpa’s Websites:
Luis Serpa’s Groups:
Project Management Institute (PMI), Usability Professionals Association (UPA)
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Usability Professionals' Association International (UPA-I) -
Linked n Chicago -
Interaction Design Association -
Boxes and Arrows -
Front End of Innovation -
Information Architecture Institute (IAI) -
Vox, Inc.
Luis Serpa’s Honors:
. E-Finance prize, Best Internet Banking 2005 for the Santander Bank website.
. Winner of the iBest prize (2003) on the category Art & Education for the National Library of Brazil website.
. Two times awarded with the TOP 3 iBest prize on the category B2C E-Commerce for the ZonaSul Supermarket website.
. Awarded with the TOP 3 iBest prize on the category Bank & Finance for the InvestidorProfissional’s website.
. Awarded at Colunistas Prize of Ad Campaign on Magazines, for the conception and production of Ads from Fratelli’s Restaurants.
. Awarded with Bronze at Colunistas Prize of Art Direction and Photography, for the conception and production of Posters to the Marketing Week on PUC-RJ University.
. Granted with the ECT Stamp (Brazilian General Post Office Agency) and the homologation of the inCEP Gold Software, for the Analysis, Programming e Visual Interface (GUI) of a Zip Code Search Engine Solution on CD.
