Serge Lemmens

Current

Marketing Manager Benelux at Companeo

Past

Marketing Manager at Companeo
Marcom Manager at Abc Art nv
Marketing Manager at Agfa Gevaert

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Education

VLEKHO
Katholieke Universiteit Leuven
Sint-Jozefscollege Beringen

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Recommended

3 people have recommended Serge

Connections

324 connections

Industry

Online Media

Websites

Serge Lemmens’s Summary

Marketing:
Specialized in online marketing (all fields: e-mailing, search engine optimisation (SEO), sponsored links / search engine advertising (SEA), Google Adwords, MSN, Yahoo, website marketing, events on Internet, viral marketing, partnership deals, marketing via all online media).
Other fields of expertise: database management, B2B marketing, Direct Marketing, marketing analysis, developement marketing & business plan, project management.

Serge Lemmens’s Specialties:

Managing Marketing Teams/Departments.
Above and below the line marketing, online marketing, targeting and one on one marketing. Viral marketing projects. Creative 'out of the box' marketing solutions.
Negotiating partnerships and deals.

Serge Lemmens’s Experience

Marketing Manager Benelux

Companeo

(Privately Held; 51-200 employees; Marketing and Advertising industry)

July 2008 — Present (1 year 5 months)

Developing Marketing departments in Belgium and Holland.
Develop e-marketing strategies and Direct Marketing strategies.
Marketing Manager

Companeo

(Privately Held; Marketing and Advertising industry)

April 2005 — July 2008 (3 years 4 months)

Set-up Marketing Department (developement and implementation plan, analysis market and possibilities, strategic communication) of this more than interesting start-up of the Belgian Division of the 'leading' lead generation Company in Europe.
Marcom Manager

Abc Art nv

(Public Company; 11-50 employees; Fine Art industry)

February 2002 — November 2004 (2 years 10 months)

Head of Marketing Department (organising all internal and external communication and training).
Key Account Management of top 5 customers.
Marketing Manager

Agfa Gevaert

(Public Company; 10,001 or more employees; AGFB; Printing industry)

February 2001 — August 2001 (7 months)

Employed by Image Building, I was a member of the Agfa team, responsible for the European Marketing of a new developed software (Delano) for the printing Industries.
Development marketing tools, organisation launch events, development and implementing marketing plan.

Serge Lemmens’s Education

VLEKHO

bachelor , Marketing , 2001 — 2002
Katholieke Universiteit Leuven

Master , Art History , 1991 — 1997

Activities and Societies:

Mecenas
Sint-Jozefscollege Beringen

Additional Information

Serge Lemmens’s Websites:

Serge Lemmens’s Interests:

Marketing novelties, Internet, e-mail marketing, direct marketing trends, viral marketing, web 2.0, classic movies, music, literature, swimming, architecture, modern art.