Web Analytics Strategist at News Corporation
New South Wales, Australia
- Current
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- Web Analytics Strategist at News Digital Media
- Search & Web Analytics Consultant at Marcus Falley Consultant (Sole Proprietorship)
- Past
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- Senior Optimisation & Reporting Analyst at Coles Group Limited
- Web Information Analyst at National Australia Bank
- Content Developer at WebWombat Pty Ltd
- Service Manager at Malcolm Smith Motorsports
- Education
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- 5th Annual Web Content Management Forum
- WebTrends University
- Conferences
- Conferences
- Golden West City College
- Recommended
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9 people have recommended Marcus - Connections
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- Industry
- Online Media
- Websites
Marcus Falley’s Summary
The primary goal is to help businesses define measures of success for their web related projects and then match those measures to a solution with detailed reporting, which provides actionable information to help drive informed decisions.
Marcus Falley’s Specialties:
Maxamine, WebTrends, Metadata, Autonomy, Verity, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Project Management, Information Access
Marcus Falley’s Experience
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Web Analytics Strategist
News Digital Media
(Public Company; 10,001 or more employees; NWS; Entertainment industry)
July 2008 — Present (1 year 1 month)
Part time contract for two days a week
Work with the Web Analytics manager to identify analytics projects and prioritise them. Examples of projects in the pipeline are – network traffic referrals review, daily reports for editorial teams and modification of the heat map overlays.
Work on web analytics projects. This involves:
* Identifying the goals/KPIs of the business or individual (e.g. marketing manager).
* From that derive the associated reporting requirements and define the most appropriate tool to use.
* Work with the business stakeholders to create the report and show them how to use it or modify it
* Re-evaluate a period after the reports have rolled out, whether they are being used and appropriately meet needs.
Create and conduct training to allow users to become more self-sufficient in using the tools
Deal with ad-hoc queries
Work closely with the Web Analytics Manager and vendor during the migration period -
Search & Web Analytics Consultant
Marcus Falley Consultant (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Online Media industry)
November 2007 — Present (1 year 9 months)
After 6 1/2 years of experience gained while working with large enterprises, it is time to share my in-depth knowledge of best practice web development, ecommerce, search engine optimisation (SEO), search engine marketing (SEM), pay per click (PPC), online brand name protection, information access technology and web analytics.
The primary goal is to help businesses define measures of success for their web related projects and then match those measures to a solution with detailed reporting, which provides actionable information to help drive informed decisions. -
Senior Optimisation & Reporting Analyst
Coles Group Limited
(Public Company; 10,001 or more employees; CJG; Retail industry)
April 2005 — November 2007 (2 years 8 months)
As Senior Optimisation & Reporting Analyst for Coles Group Limited, I have or currently work in the following areas:
• Researched and selected WebTrends as the Enterprise Web Analytics tool which was then presented to, and received approval from, the Infrastructure Standards Committee (ISC)
• Researched and selected Enterprise Web Content Quality and Compliance monitoring software Maxamine, which is now awaiting ISC approval
• Project Manager for web projects to improve search engine optimisation -
Web Information Analyst
National Australia Bank
(Public Company; 10,001 or more employees; Financial Services industry)
March 2001 — April 2005 (4 years 2 months)
As Web Information Analyst I focused on:
• Analysis and reporting of user behaviour on the Enterprise Intranet using WebTrends and Maxamine
• Configuration of Autonomy Search Engine and regular on site search engine optimisation (SEO) to improve quality and relevance of search results
• Content change control management using Maxamine and CA Harvest as the main tools in the process
• Project Manager for Business Unit, Intranet site development and deployment to the Enterprise Intranet
• Authored unstructured content, metadata standards document -
Content Developer
WebWombat Pty Ltd
(Online Media industry)
2000 — 2000 (less than a year)
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Service Manager
Malcolm Smith Motorsports
(Online Media industry)
1995 — 1996 (1 year)
Marcus Falley’s Education
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5th Annual Web Content Management Forum
Public Speaking, Content Management Systems (CMS), Search Engine Optimisation (SEO) 2008 — 2008
- Activities and Societies:
- Speaker
* "5th Annual Web Content Management Forum" Topic - "Making content discoverable - Effective implementation or use of your Content Management System (CMS)"
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WebTrends University
WebTrends Certified Professional , Web Analytics , 2008 — 2008
- Activities and Societies:
- WebTrends for Technical Professionals I: Essentials
WebTrends for Technical Professionals II: Custom Reporting
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Conferences
Public Speaking , Information Access Technology, Meta Data , 2001 — 2007
- Activities and Societies:
- Speaker
* “The Future of Enterprise Search 2006” Topic – “Defining Search” Ark Group
* “Metadata Management Conference 2005” Topic – “Metadata Quality and Compliance Management” Marcus Evans
* “Metadata Management Conference 2004” Topic – “Metadata Governance and Maintenance” Marcus Evans
Other Conferences, Forums and Training
* “Search and Navigation 2004” Ark Group
* “Getting Started with WebTrends WRC 6.0 Fundamentals 2003”
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Conferences
Web Analytics , Web Analytics , 2001 — 2007
- Activities and Societies:
- * “WebTrends Analysis Series Workshop 2002” 4Sight and WebTrends
* “Maxamine Training 2001” Maxamine
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Golden West City College
1980 — 1982
Additional Information
Marcus Falley’s Websites:
Marcus Falley’s Interests:
Public Speaking, Motorcycles, Golf
Marcus Falley’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
