Michael Black

Michael Black

Longtime SEO

Kansas City, Missouri Area

Current
  • Owner at Internet Marketing Resources, Inc.
  • Information Technology Manager at Capital Performance Management, LLC
Past
  • President at ARCS Networking
Connections
76 connections
Industry
Internet
Websites

Michael Black’s Summary

In the world of SEO, I'm an old man. People are called SEO Gurus after about 5 years in the industry... I've been at it since 1997. I guess that makes me an SEO Uber-Guru! I've led online marketing campaigns for almost 400 websites. Some notable clients are:

Wal-Mart - I led a team of optimizers focused on optimizing Wal-Marts public relations site. We were involved in development of site technology, integration with search engine optimization best practices, and in the launch of the site.

Thrifty Car Rental - I led a team of optimizers that optimized Thrifty.com. We focused on a national US market, a local US market including thousands of Thrifty franchisee locations, and launched Thrifty's international campaign by developing methods for optimization focused on the Caribbean, Mexico, and the rest of Latin America.

Dollar Car Rental - Dollar is Thrifty's sister company. My team and I performed the same duties for Dollar as Thrifty.

Hallmark - A current project of IMR is positioning a new line of business for Hallmark Greeting Cards. This new line of buseinss focuses on customized, corporate greeting cards.

Farmland Foods - My team and I worked hard to capture the "online recipe" demographic for Farmland Foods. Our efforts paid off especially well around the holidays for them.

The University of Pennsylvania - I optimized the UPA site for a focused on their Management of Information Technology Master's degrees.

Interest.com - I worked with Interest.com to position their site to compete with Bankrate.com who later bought Interest.com

MonsterCommerce - I've delivered expert advice on how to improve their site's optimization.

StoreFront.net - I was the Internet Marketing Manager at StoreFront.net. I led a team focused on optimizing and maintaining over 75 websites.

SPIDERtel - I was the Internet Marketing Manager for SPIDERtel where I developed all of the internet marketing and reporting techniques.

Michael Black’s Specialties:

Search Engine Optimization, Pay Per Click Advertising, Press Releases, Link Building, RSS feeds, Shopping Engine Optimization and everything else SEM.


Michael Black’s Experience

  • Owner

    Internet Marketing Resources, Inc.

    (Privately Held; Myself Only; Internet industry)

    June 2002Present (7 years 2 months)

    I handle all things SEO for my personal company.

  • Information Technology Manager

    Capital Performance Management, LLC

    (Privately Held; 1-10 employees; Construction industry)

    2000Present (9 years)

    CPM is my father's company. I am responsible for maintainence of their networks, servers, project management software, website, email, computers and other IT needs.

  • Search Specialist

    ClickSpeed Marketing

    (Public Company; Marketing and Advertising industry)

    September 2007January 2009 (1 year 5 months)

    I was responsible for development and implementation of Search Engine Optimization best practices.

  • Internet Marketing Manager

    LaGarde StoreFront

    (Privately Held; 11-50 employees; Internet industry)

    20052005 (less than a year)

    I was responsible for development of SEO processes, pricing, client retention and SEO reporting.

  • Internet Marketing Manager

    SPIDERtel

    (Privately Held; 1-10 employees; Internet industry)

    20022004 (2 years)

    I was responsible for development of SEO processes, pricing, client retention and SEO reporting.

  • President

    ARCS Networking

    (Privately Held; 1-10 employees; Information Technology and Services industry)

    December 1996October 1998 (1 year 11 months)

    Designed and built networks, computers, and servers for small businesses. Also designed basic websites and started my career in SEO.


Additional Information

Michael Black’s Websites:

Michael Black’s Groups:

SEMPO, SEOPros, TopSEOs, Senior WebmasterWorld Member, DMOZ Editor.
Former EMT-I, Former Junior College Instructor in the EMT, First Responder, & CPR programs. Former member of the Army National Guard.

  •    LinkedSEO
  •    Kansas City SEO Central
  •    Search Engine Land
  •    PubCon

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