
Production Manager at Relevant Ads
Greater Los Angeles Area

Production Manager at Relevant Ads
Greater Los Angeles Area
What does being Best in Class really mean? It means not just providing a good service, but managing a team of experts considered to be leaders in their particular competency.
I am by no means an expert in PPC, definitely not as good as Brad Fallon with SEO, and am no Social Network Marketing genius. However, I know the people who are, and have hired some pretty stellar online marketers from those communities.
My experience working with Disney, Paciolan/MLB/College Sports, and with a decade of freelance webmastery, I believe I'm the guy for the job (or at least the guy to orchestrate).
In terms of goals, I'm looking to provide the best SEM exposure for my diverse array of local and Fortune 500 clients. Whether you are a small business in Boise, or leading international retailer, I've got the SEM product you need to rank well, convert well, and consistency grow your online business.
Search engine optimization, internet marketing, web design, graphic design, project management, project coordination, technical writing, organization, and team-building.
(Internet industry)
2009 — Present (less than a year)
(Internet industry)
January 2008 — Present (1 year 11 months)
Work with Marketing Director to develop and execute overall company marketing promotional efforts. Perform technical implementation of marketing initiatives. Identify product enhancements while applying company supported product development procedures. Work with Development Manager in creating and optimizing RelevantAds existing products. Work with Account Managers and Provisioning Manager to create procedures and training material that allows for optimal product performance. Work with Account Manager, Development Manager, Provisioning Manager and Customer Service to streamline operational efficiencies and customer satisfaction.
(Internet industry)
April 2008 — December 2008 (9 months)
Provide SEO and PPC fulfillment services to various small and mid-level businesses. Speak at Internet Marketing workshops to small groups of marketing directors and webmasters.
(Internet industry)
January 2008 — December 2008 (1 year )
Lead a team of best in class search engine marketing experts to greatness. Provide unparalleled organic and PPC performance and account management. Discover and implement new technologies to automate and streamline online marketing tactics.
(Privately Held; 11-50 employees; Internet industry)
June 2008 — November 2008 (6 months)
Collaborate with SEO, SEM, Email, Affiliate, CPM, PPA, and offline marketing marketing experts to build an inclusive Internet Marketing service unlike any other in existance.
(Privately Held; Internet industry)
March 2007 — March 2008 (1 year 1 month)
Support paid and organic search engine marketing campaigns. Lead a team of me, myself and an SEO to drive traffic and increase conversions. Improved revenue 75% on a commerce site, and drove 85% of all the leads generated from a lead-gen site.
Compiled analytical reports for potential clients, performed SEO on a limited number of accounts, when permitted to by IT.
Offered, engaged, and supported the implementation of improved project management, link building, dedicated PPC support, and overall production and operations management. Empowered to, make decisions to improve online visibility through paid search landing pages, keyword-rich video implementations, and syndicated content.
(Public Company; 10,001 or more employees; DIS; Entertainment industry)
October 2006 — February 2007 (5 months)
Responsible for managing two high-level Search Engine Marketing accounts for the Walt Disney Parks and Resorts Online (WDPRO) organization. The position involves handling both Paid and Organic search campaigns and reporting to respective business groups weekly.
Our team goal is to expand the search engine marketing strategy beyond their estimated potential, while maintaining reasonable cost-per-action rates and continuously seeking opportunities to improve online conversions and conversion rates.
We collaborate daily within our team and with search venders to build best practices, and to assist each other with all search marketing projects within WDPRO.
(Public Company; 10,001 or more employees; DIS; Internet industry)
December 2005 — September 2006 (10 months)
* Support a team of 30+ Project Managers on insuring sufficient resources are allocated to high level website projects and maintenance tasks.
* Build out an effective Microsoft SharePoint site to be used by the department as a document depository and communications medium (calendar, tasks, contacts, meetings, etc).
* Play liaison for a variety of projects within the department, coordinating meetings, making phone calls, getting business documents signed, and general administrative needs as applicable.
* Support process development within the Production department, including centralizing resource planning files, new hire / onboard process, and developing an efficient process for the acquisition of future resource needs.
(Public Company; 51-200 employees; Computer Hardware industry)
July 2005 — December 2005 (6 months)
* Analyze the corporate website (http://www.questinc.com/) and identify search engine optimization issues and potential opportunities for improvement.
* Create a baseline ranking report for placement in Google, Yahoo, and MSN. Then put together a plan and Gant chart with MS Project to optimize the website.
* Collaborate with a graphic designer and CSharp Programmer to apply SEO best practices to over 2,000 web pages.
* Launch the updated website and then run a compartive report off the baseline 30 days after launch.
* Quest International, Inc. now has nearly every page (of over 2,000 total) listed on the first results page of Google, MSN, and Yahoo.
(Privately Held; 51-200 employees; Information Technology and Services industry)
January 2005 — July 2005 (7 months)
Coordinate technical issues for MLB and college sports online venues.
Develop a sales reporting model using advanced formulas and algorithms.
Provide superior support and consulting to 172 high profile clients.
Train techs and oversee the development of online ticketing applications.
Work with Marketing to build best practices and support client development.
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
March 2002 — January 2005 (2 years 11 months)
Train and assist several employees in a production environment
Extensive use of OpenVMS, UNIX, and Windows 2000 Operating Systems.
Build policies and create file archives online using View Direct® software.
(Public Company; 10,001 or more employees; PHS; Health, Wellness and Fitness industry)
April 1997 — March 2002 (5 years )
Identify, troubleshoot, and resolve business-critical production issues. Build an online department reference guide to assist in training new employees. Daily use of Word, Excel, PowerPoint, Access, Outlook, and ABT. Proficient use of OpenVMS, with limited UNIX experience.
BS , E-Business Management , 2001 — 2004
Web Design 1998 — 2000
Interested in search engine optimization, internet marketing, networking and building my personal porfolio of small profit websites.
Toastmasters, SEMPO, SEOMoz, SEOExpert.tv
2006 Guest of Honor Graduation Commencement Speaker
2006 CCA GREAT Award (Career.org)
2006 Congressional Recognition Award (Congresswoman Loretta Sanchez)
2004 Most Outstanding Student - Westwood College