Joe Rozsa

Current

• Founder / President at SEO Columbus LLC

Past

• IT Manager at Nationwide Insurance
• Web Manager at Ohio Tuition Trust Authority
• Senior Web Developer at Ohio Department of Insurance

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Education

• Miami University

Recommended

1 person has recommended Joe

Connections

36 connections

Industry

Internet

Websites

• SEO Columbus

Joe Rozsa’s Summary

My background lies in several years of e-commerce and web strategy management as well as leading strategic web business plans. I have significant experience in leading web site development from conceptualization to successful and very large implementations. Because of my experience in the web industry and search strategy, I regularly speak at technology conferences and seminars, including the recent Search Engine Strategies 2007 Chicago conference.

Joe Rozsa’s Specialties:

e-commerce operations, search engine optimization, managing PPC, SEO, search strategy, site flipping, internet strategy

Joe Rozsa’s Experience

• Founder / President

  SEO Columbus LLC

  (Privately Held; 1-10 employees; Internet industry)

  January 2004 — Present (4 years 7 months)

  Consulting in search strategy for large and medium sized web businesses, including Microsoft Live, Marriott, Lowe's, and several other smaller e-commerce businesses. Twelve years of high profile search engine strategic planning with great success has allowed SEO Columbus to be "considered among the most respected search related experts in the midwest and one of the rising stars on a national stage", according to SEO Pro magazine. SEO Columbus coined the phrase "Advocate Generated Link Building" as a primary search engine optimization strategy, based on generating goodwill and publicity through independent blogger networks and other high profile, but free, promotional medium. This search engine optimization strategy alone has generated millions of dollars in recurring revenue for clients of SEO Columbus, and the transformation to this modern search strategy away from more traditional web (as well as offline) marketing campaigns is what makes a successful e-commerce business.

• IT Manager

  Nationwide Insurance

  (Public Company; 10,001 or more employees; NFS; Insurance industry)

  April 2006 — January 2008 (1 year 10 months)

  I managed a terrific group of five project managers, establishing consistent best practices and process improvements for the team in an effort to improve service to business partners as well as save money for the organization. A major improvement was molding Nationwide's inefficient and outdated Enterprise Solution Delivery methodology to make sense for managing the projects typically handled by our department, delivering projects faster and at a higher rate of quality than was present before taking the position.
  
  Simultaneously managed a group of five systems analysts that were responsible for defining business requirements for property insurance rate adjustment projects.

• Web Manager

  Ohio Tuition Trust Authority

  (Government Agency; 11-50 employees; Financial Services industry)

  July 2001 — January 2005 (3 years 7 months)

  Managed CollegeAdvantage.com from concept to launch, including all web application development, search strategy / SEO aspects, and web analytics.
  
  Architected the award winning site among national college savings programs according to Money magazine. Also won awards for best practices as well as site usability, while dominating the search engines with top listings for extremely competitive industry keywords.

• Senior Web Developer

  Ohio Department of Insurance

  (Government Agency; 201-500 employees; Government Administration industry)

  April 1998 — August 2001 (3 years 5 months)

  Developed OhioInsurance.gov, the site for the Ohio Department of Insurance. Handled search friendly architecture, and managed visitor analytics and web marketing for agency as well as lead developer / architect in site redesign to a more visitor friendly site with improved usability.

Joe Rozsa’s Education

• Miami University

  B.S., Management Information Systems, 1993 — 1997

Additional Information

Joe Rozsa’s Websites:

• SEO Columbus

Joe Rozsa’s Interests:

Competitive search strategist, SEO, PPC, PPC campaign management, multivariate testing, A/B split testing, strategic search engineer, link building campaigns, blog strategy, reputation management, press release optimization

Joe Rozsa’s Groups:

Founded the Columbus Macromedia User Group
Original member of the State of Ohio Internet Advisory Committee
Judge for the WebAwards from the Web Marketing Association

•    Search Engine Strategies Conference & Expo member

Joe Rozsa’s Honors:

Regular speaker at Search Management Conferences, including the Search Engine Strategies series

Joe Rozsa’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch