Market, Competitive and Media Research Services
Portland, Oregon Area
- Current
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- Competitive Intelligence Analyst at Regence
- Past
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- Director, Services and Analytics at Biz360
- Research Director at Zeno Group
- Director, Competitive Intelligence at Oracle
- Recommended
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2 people have recommended Paul - Connections
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313
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- Industry
- Computer Software
- Websites
Paul Senatori’s Summary
I am an experienced and measurement-driven marketing professional with over 15 years of proven results across technology, pharmaceutical, financial services (both consumer and wholesale) and consumer markets (fast-paced, durables and healthcare-related). I bring a strong educational foundation that includes advanced marketing techniques, product management and consumer-focused research program development. Executive management has always considered me a self-motivated leader, strategic thinker and strong team player with excellent management, communication, and creative skills. I have a demonstrated track record of promotion and improvement with increasing responsibility and continuity across regional, national and global markets.
Paul Senatori’s Experience
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Competitive Intelligence Analyst
Regence
(Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)
May 2007 — Present (2 years 7 months)
Responsible for competitive monitoring and reporting programs across Regence's Northwest market area (Oregon, Washington, Utah and Idaho).
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Director, Services and Analytics
Biz360
(Privately Held; 51-200 employees; Computer Software industry)
September 2002 — August 2006 (4 years )
Responsible for new product definition (MRD/SRD), inbound and outbound collateral development, client reporting and analytics, field marketing programs, competitive and market intelligence, customer seminars/ webinars, media interviews/briefings, partner development and custom measurement programs.
PRODUCT CATEGORY RESPONSIBILITIES
Audience Impact Application
Next Generation Measurement Platform
Influencer Measurement and Management Solution
Developed Professional Service Delivery Model
Packaged Solution Offerings
Client engagement, measurement framework development, media/Blog monitoring and reporting -
Research Director
Zeno Group
(Privately Held; 51-200 employees; Market Research industry)
January 2002 — January 2003 (1 year 1 month)
Responsible for all aspects of PR21 client media research services (media monitoring, analysis, reporting, strategic communications and complete competitive intelligence services). Pioneered an entirely new research practice at PR21 leveraging an advanced, second generation media tracking and analysis platform - Biz360 (San Mateo, CA). Cross-trained internal agency staff to position and sell new media research capabilities.
Developed all product and service collateral, briefed media contacts and handled all partner relations tasks (technology, contractual and sales execution). Designed and developed a content-rich web site promoting the new media intelligence capabilities of PR21 (MediaOptics by Competitive Insights). Managed a client business across Chicago, New York, San Francisco, Los Angeles and London. -
Director, Competitive Intelligence
Oracle
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
January 1993 — December 2002 (10 years )
Provided daily competitive and market briefings to senior product and corporate marketing directors and VP-level product staff. Extended competitive briefings to Oracle?s global corporate marketing team across APAC and EMEA
Managed the development of strategic deliverables for worldwide database, applications and service related e-business campaigns and field programs, messaging, positioning, executive presentations, customer collateral, white papers and comprehensive sales support tools
Promoted to spokesperson for Oracle's product positioning within global competitive environments; appointed SWAT team leader on IBM, Microsoft, BEA, SAP, Siebel and PeopleSoft
Responsible for applications and platform competitive product marketing, competitive assessments, customer and market analysis, pricing and packaging, goto market planning, partner engagement, collateral kits, campaign calendar, beta customer identification, customer story and messaging for product introduction
