Nima Asrar Haghighi (SEM & SEO Expert)

Current

Account Director - Search Engine Marketing at Cornerstone Group of Companies

Past

Search Engine Optimization (SEO) Specialist at AzoogleAds
Internet Marketing (SEM & SEO) - Project Manager at 9th sphere
Internet Marketing Specialist (SEM & SEO) at Refco (Man Financial)

Online Marketing Specialist / Consultant (SEM/SEO) at Gao Tech Inc.
Online Marketing & Business Development Specialist at VTRAC

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2 more...

Education

The University of British Columbia
Humber College
New Horizons Computer Learning Centre

University of Lincoln
Azad University

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2 more...

Recommended

6 people have recommended Nima

Connections

187 connections

Industry

Marketing and Advertising

Websites

Nima Asrar Haghighi (SEM & SEO Expert)’s Summary

Nima is an Online Marketing Expert in Toronto with hands on experience in Search Engine Marketing (Pay-Per-Click Advertising), Natural Search Engine Optimization, Social Media Optimization, Realy Simple Synidcation, and Web Analytics. Nima holds a Master of Business Administration (MBA) in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. Nima has acted as SEM and SEO specialist and consultant for companies in a wide range of industries ranging from IT, financial, education, high tech, publishing, social networking, and not-for-profit. He is currently an Account Director for search marketing division of Cornerstone Group of Companies. He acts as search engine marketing (SEM) and optimization (SEO) specialist / expert and consultant where he offers PPC advertising, SEO and SEM services.

Nima Asrar Haghighi (SEM & SEO Expert)’s Specialties:

Nima is an Internet Marketing Consultant / Expert in Toronto with hands on experience in SEM (PPC Advertising), Organic SEO, SMO, RSS, and Web Analytics, KPI design. some of his specialties are:
* ACT!, VISIO, PKI, PGP, AutoCAD, Photoshop, JASC Paint Shop Pro, FTP tools, MindScope, SEO Studio, Wordtracker Keyword Research, WebPosition Ranking Tool, IBP, JAZreturns, WebTrends Web Analytics, Urchin (Google Analytics), AWStats, Statcounter, Blogger, Miva search marketing, RSS, HTML, XML

Nima Asrar Haghighi (SEM & SEO Expert)’s Experience

Account Director - Search Engine Marketing

Cornerstone Group of Companies

(Privately Held; 201-500 employees; Marketing and Advertising industry)

November 2005 — Present (3 years)

Direct Marketing, Database Marketing, SEO and SEM Services, Toronto, Ontario, Canada

Providing Search Engine Marketing (SEM), PPC Advertising, Search Engine Optimization (SEO) and Social Media Optimization (SMO), designing KPIs and Web Analytics Consulting Services (Google Analytics, Hitbox, WebTrends) as the director of search marketing division and resident SEM and SEO expert. Managing a team of SEM and SEO consultants.
Search Engine Optimization (SEO) Specialist

AzoogleAds

(Privately Held; 51-200 employees; Marketing and Advertising industry)

September 2005 — November 2005 (3 months)

Affiliate Marketing & Advertising Company, Markham, Ontario, Canada

* Managed search engine marketing (pay per click) campaigns on Google AdWords and Yahoo Search Marketing (YSM - Overture)
* Optimized landing pages to improve conversion rate & ROI for search marketing campaigns
* Conducted keyword research, keyword segmentation & wrote ad copies for search marketing & optimization campaigns
* Conducted link building & directory submission campaigns for optimizing organic rankings
* Worked with product managers, media buyers, designers, developers, copywriters, management, vertical manager & sales managers to ensure 360’ approach to search marketing (SEO/SEM)
* Prepared specifications for developing a search engine friendly Content Management System
* Created SEO-friendly Web hosting, copywriting, design & development documents
* Conducted research to develop products to monetize RSS feeds
* Conducted lead generation campaigns through affiliate marketing & search marketing
Internet Marketing (SEM & SEO) - Project Manager

9th sphere

(Internet industry)

January 2005 — September 2005 (9 months)

Web design, development and Internet marketing consulting firm, Richmond Hill, Ontario, Canada

* Managed, tracked, analyzed and optimized Internet marketing and PPC projects to improve traffic for clients’ websites from a wide range of industries by acting as the search expert conducting
* Organic Search Engine Optimization (OSEO) utilizing applications such as Wordtracker, SEO Studio, WebPosition, Site Content Analyzer, Trellian SEO Toolkit, and IBP, Web Analytics
* Pay Per Click and Paid for Inclusion (PPC, PFI) initiatives (Google AdWords, Overture (Yahoo YSM), Miva)
* Prepared a SEM/SEO manual and reporting template and training material to train experts
* Set up and implemented RSS feeds to syndicate newsletters to aggregators
* Wrote Search Engine friendly web copies
* Launched link popularity building campaigns and submitted Websites to directories such as Yahoo, dmoz, bCentral and Zeal
* Conducted market research and competition analysis
Internet Marketing Specialist (SEM & SEO)

Refco (Man Financial)

(Financial Services industry)

September 2004 — December 2004 (4 months)

Toronto, Ontario, Canada

* In the search expert capacity, conducted Search Engine Marketing Campaigns (PPC) utilizing Google AdWords and Overture (Yahoo Search Marketing)
* Improved Search Engine visibility through organic Search Engine Optimization (SEO)
* Implemented tracking and sales codes (doubleclick/DART, JAZreturns, Google, Overture) on the landing and thank you pages of Website
* Analyzed and reported Web traffics utilizing Website traffic analytics software (JAZreturns) & WebTrends Web Analytics
* Managed online affiliate services to create leads through online channels
* Set up and implemented RSS feeds to syndicate headlines to news aggregators and other websites
* Launched direct marketing campaigns, utilizing Client Management System (CRM)
* Managed the creation and maintenance of mini-sites Project in collaboration with outside vendors and consultants
Online Marketing Specialist / Consultant (SEM/SEO)

Gao Tech Inc.

(Marketing and Advertising industry)

July 2004 — September 2004 (3 months)

Scarborough, Ontario, Canada

* Acted as SEO / SEM consultant and resident expert / Specialist
* Conducted online marketing Campaigns (SEM & SEO) for 5 online properties utilizing Google AdWords, Overture (Yahoo), FindWhat, and IndustryBrains
* Analyzed and reported Web traffics for 5 websites, utilizing Website traffic analytics software (StatCounter, AWStats, and Global Server Web Analytics)
* Submitted Websites to directories such as Yahoo and dmoz
* Created and posted Newsletters and Press Releases (utilizing Newsgroup Poster Master)
* Launched email marketing campaigns utilizing Atomic Mail platform
* Participated and presented in “2004 Wireless and Mobile WorldExpo” exhibition
Online Marketing & Business Development Specialist

VTRAC

(Management Consulting industry)

April 2003 — June 2004 (1 year 3 months)

Richmond Hill, Ontario, Canada

* Conducted, analyzed and reported online marketing campaigns utilizing Web analytics software (WebTrends) and Google AdWords (increased traffic by 400%)
* Acted as online marketing resident expert
* Developed strategies to improve Search Engine visibility (SEO/SEM)
* Maintained and updated company Website content (HTML)
* Developed use case model for business processes and designed site elements
* Created and documented functional and interface requirements for a HR Portal, a Corporate Reward Program Portal and an Online Gift Reminder
* Liaised with upper management, Web designers, developers and other stakeholders
* Developed marketing plan to promote Business Development Solutions
* Managed database/direct marketing campaigns (mail and e-mail), utilizing contact management software (ACT! And MindScope)
* Conducted market research and competitive analysis (SWOT Analysis)
* Developed and distributed marketing collaterals

Nima Asrar Haghighi (SEM & SEO Expert)’s Education

The University of British Columbia

Award of Achievement in Web Analytics 2006 — 2007
Humber College

Project Management 2004 — 2005
New Horizons Computer Learning Centre

Certification, Master CIW Designer in E-Commerce, 2000 — 2001
University of Lincoln

MBA, Marketing, 1999 — 2001
Azad University

B.Eng., Electrical Engineering, 1992 — 1996

Additional Information

Nima Asrar Haghighi (SEM & SEO Expert)’s Websites:

Nima Asrar Haghighi (SEM & SEO Expert)’s Interests:

swimming, tennis, reading, web design, seo, sem, smo, search engine marketing, search engine optimization, social media optimization, Google AdWords & Overture Advertising platform analysis, search marketing, pay per click, social media optimization, SEM, SEO, web analytics, Google Web Analytics, hitbox, KPI, consulting, tutoring, sightseeing Toronto, Ontario and Canada

Nima Asrar Haghighi (SEM & SEO Expert)’s Groups:

Web Analytics Association, Web Analytics Demystified, AIMS Canada, Linked SEO

Web Analytics Demystified
LinkedSEO
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
SMX - Search Marketing Expo
Search Engine Marketing Professional Organization
Search Engine Strategies Conference & Expo
eMarketing Association Network
Interactive Advertising Bureau of Canada
Online Advertising Professionals
Web Analytics Professional (+2000 members) Join now!
Search Marketing Salon
AMA - American Marketing Association
Techmuch.com; your daily tech-news presents; "Online Advertising"
PPC Marketing
.seo