Kevin Lee

Current

• Member of the Board Of Directors at SEMPO
• Chairman, CEO and Co-Founder at Didit

Past

• Vice President Sales & Marketing at INTERACT Multimedia
• President at Briefme.com

Education

• Yale
• Yale University - Yale School of Management
• State University of New York at Stony Brook

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Recommended

21 people have recommended Kevin

Connections

500+ connections

Industry

Online Media

Websites

• Didit Search Marketing & Media
• Kevin Lee Bio Page
• Book Search Engine Advertising

Kevin Lee’s Summary

My goal is to help organizations leverage search marketing, particularly paid search. My weekly column in ClickZ.com has helped thousands, as have my 300+ speaking engagements. My company Didit has demonstrated that we can maximize PPC profits. If you feel your campaign has plateaued, reach out.

Updated Bio
Kevin Lee Didit Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book, “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy” has been widely praised. A founding board member of SEMPO and its first elected Chairman Kevin is also active on DMA and IAB Committees. The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and other press quote Kevin regularly. Kevin lectures at leading industry conferences plus: NYU, Columbia, Fordham and Pace Universities. Kevin’s expertise is also valued by Wall Street he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Bear Sterns, Citicorp & others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife (a New York Psychologist) and daughter. More recently, Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 Award Finalist in Metro New York Area.

Kevin Lee and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com a web technology that generates passive donation revenue for non-profit causes including schools, universities, associations, clubs and houses of worship.

Kevin Lee’s Specialties:

I'm considered an authority on pay-per-click search engine marketing also known as paid placement. If it has to do with search engine marketing (organic or paid), in Google, Yahoo or MSN/Microsoft/Live, chances are I have been involved in it.

Kevin Lee’s Experience

• Member of the Board Of Directors

  SEMPO

  (Online Media industry)

  2004 — Present (5 years )

  Was a founding member of SEMPO's Board or Directors and its first elected Chairman.

• Chairman, CEO and Co-Founder

  Didit

  (Online Media industry)

  February 1996 — Present (13 years 10 months)

  Manage strategy and growth for this leading search engine marketing services firm. On the side, I advise analysts on the future of online advertising and search (Google, Yahoo, etc.) and write books.

• Vice President Sales & Marketing

  INTERACT Multimedia

  (Privately Held; 11-50 employees; Online Media industry)

  February 1994 — March 2001 (7 years 2 months)

  I was in charge of sales and marketing as well as client strategy for key clients.

• President

  Briefme.com

  (Privately Held; 11-50 employees; Online Media industry)

  December 1998 — July 2000 (1 year 8 months)

  Co-Founded this e-mail publishing site. Lots of fun, gobs of money before the dot-com crash, after than there were better margins in other areas such as SEO and SEM

Kevin Lee’s Education

• Yale

  MBA , Marketing, Business, Economics, Finance , September 1990 — May 1992

  Activities and Societies:

  Marketing Manager WYBC, OMCG, General Manager Food For Thought, Coordinator for Kummel Lecture Series

• Yale University - Yale School of Management

  MBA , Marketing , 1990 — 1992

• State University of New York at Stony Brook

  BA , ECONOMICS , 1983 — 1988

  Stayed an extra year to take entrepreneurship grad school courses and to run my startup business that was making more money than it cost me to stay at school.

  Activities and Societies:

  Entrepreneurship Club, Technology and Society Minor,

Additional Information

Kevin Lee’s Websites:

• Didit Search Marketing & Media
• Kevin Lee Bio Page
• Book Search Engine Advertising

Kevin Lee’s Interests:

Business growth, entrepreneurship, golf

Kevin Lee’s Groups:

DMA, IAB, SEMPO, Yale Club, LION, LinkedIn Q&A

•    Yale SOM Alumni
•    eOffice
•    Executive Suite
•    International Association of Software Architects
•    NetSquared
•    World Wildlife Fund
•    American Red Cross
•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    LION™ Worn with Pride! [Choose wisely ... ] < BEWARE OF COUNTERFEITS >
•    TEN - Top Executives Net
•    Advertising Professional
•    OpenNetworkers.info < 50.000+ Open Networkers across 60 social networks >
•    Online Marketing Experts
•    International Network of Social-Eco Entrepreneurs
•    OpenNetworker.com
•    Social Entrepreneurship Congress
•    Marketing Executives Group
•    LION LIONs™ Against SPAM!
•    Shop.org - New York City Region
•    American Cancer Society Supporter
•    Google Group
•    Search Engine Strategies Conference & Expo
•    eMarketing Association Network
•    MarketingExperiments Optimization
•    TopLinked.com (Open Networkers)
•    Technology Marketing Community
•    Online Advertising Professionals
•    ThoseinMedia
•    Yale University Alumni
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Innovation and Entrepreneurship
•    Search Marketing Salon
•    eMarketing Association Conference Group
•    D&B
•    Susan G. Komen (For the Cure)
•    Social Media Marketing
•    Media Professionals Worldwide
•    Ad eXchange Experts
•    Philanthropic Academy
•    Shop.org Members
•    Digital Advertising Media and Marketing Professionals
•    We-Care.com Non-Profit Supporters, Shop with Purpose. Corporate / Personal no-cost Philanthropy.
•    Dun & Bradstreet PowerProfiles.com
•    Career Change Central
•    eM+C
•    The International Centre for Missing & Exploited Children
•    IVY GROUPS - The Professional Network for Ivy League Alumni

Kevin Lee’s Honors:

2007 Inc 500 #137
2007 Deloitte Fast 500 #12
2008 Ernst & Young Entrepreneur Of The Year(R) 2008 Award Finalist in Metro New York Area
2008 DMCNY Mal Dunn Leadership Award

Kevin Lee’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• getting back in touch