Online Marketing Pro, lynda.com
Greater San Diego Area
- Current
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- Sr. Online Marketing Manager at lynda.com
- Publisher at BeachLocal.com
- Past
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- Director, Online Media at Total Training
- Product Manager at Aerocast (Motorola)
- Senior Product Manager at Bidland Systems
- Product Manager / Marketing at Various Companies
- Education
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- Westmont College
- Recommended
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7 people have recommended Steve - Connections
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356
connections
- Industry
- E-Learning
- Websites
Steve Johnson’s Summary
Metrics driven online marketing professional.
Steve Johnson’s Specialties:
Web strategy, online optimization, social marketing, partnerships, increasing conversion and driving online sales.
Steve Johnson’s Experience
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Sr. Online Marketing Manager
lynda.com
(Privately Held; E-Learning industry)
May 2008 — Present (1 year 7 months)
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Publisher
BeachLocal.com
(Internet industry)
2002 — Present (7 years )
Publisher of hyper-local websites to connect locals, tourists and businesses to each other and promote community.
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Director, Online Media
Total Training
(Privately Held; 51-200 employees; Computer Software industry)
September 2003 — May 2008 (4 years 9 months)
Promoted in 2007 from Senior Manager to Director, Online Media. Responsible for planning and executing online marketing strategy.
Manage analytics team that collects, analyzes and adds intelligence to key online metrics.
Drive online partner marketing campaigns across all product lines. Partners include Adobe, Apple and Microsoft. -
Product Manager
Aerocast (Motorola)
(Privately Held; 51-200 employees; Online Media industry)
February 2001 — July 2002 (1 year 6 months)
Spun-out company from Motorola and Liberty Media. Brought on board to guide all phases of product marketing for broadband streaming media service. Designed, developed and launched 3 products: content management tool, local client access key, and brandable portal for broadband content.
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Senior Product Manager
Bidland Systems
(Internet industry)
February 2000 — February 2001 (1 year 1 month)
Served as Sr. Product Manager for dynamic pricing service (online auction ASP). Responsible for directing marketing activities for web-based e-commerce auction tool. Actively collaborated with all departments to implement product features/enhancements, steer product direction, and outline requirements.
Secured syndication partnerships with over 75 different websites and portals, including NBC, NFL, MTV, and MP3.com -
Product Manager / Marketing
Various Companies
(Computer Software industry)
May 1995 — January 2000 (4 years 9 months)
Worked at various companies including: CoStar Group (formerly Comps.com), TV Objects and DAKO Corporation.
Steve Johnson’s Education
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Westmont College
BA , Communication Studies , 1991 — 1995
- Activities and Societies:
- tennis team
Additional Information
Steve Johnson’s Websites:
Steve Johnson’s Interests:
Family, beach, church, soccer, tennis, reading, online marketing, social/community websites, new web technologies
Steve Johnson’s Groups:
Pragmatic Marketing, High Tech Marketing Alliance, Search Engine Watch Club, San Diego iMarketers Association, San Diego Product Management Association, Word of Mouth Marketing Association, Permission Marketing, USTA, San Clemente
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Westmont College Alumni -
Web Analytics Association -
eMarketing Association Network -
Santa Barbara eMarketers -
San Diego Marketing Professionals -
lynda.com Network
Steve Johnson’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- getting back in touch
