Research + Analysis at Sapient Corporation
Greater Chicago Area
- Current
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- Associate, Marketing Strategy and Analysis at Sapient
- Past
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- Assistant Account Executive at Draftfcb
- Strategic Planning Intern / Freelance Strategic Planner at Fallon Worldwide
- Student-Athlete Advisory Committee Executive Board Member at University of Minnesota
- Founding Father & Recruitment Chairman at Pi Kappa Alpha Fraternity
- Co-Editor at University of Minnesota Department of French and Italian
- Education
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- University of Minnesota-Twin Cities
- University of Illinois
- Recommended
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1 person has recommended Seijen - Connections
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272
connections
- Industry
- Information Technology and Services
- Websites
Seijen Takamura’s Summary
Graduated with distinction from The University of Minnesota with a Bachelor of Arts dual-degree in Strategic Communication and French.
Values open-mindedness, creativity, social responsibility, and collaboration.
Believes that technology can help foster and enhance genuine human relationships.
Extracurricular Interests: Soccer, running, foreign languages, travel, cooking, and foosball.
Seijen Takamura’s Specialties:
Consumer and Industry Research, Social Media Exploration, Web Culture
Seijen Takamura’s Experience
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Associate, Marketing Strategy and Analysis
Sapient
(Public Company; SAPE; Information Technology and Services industry)
December 2008 — Present (8 months)
Gather and analyze secondary research to support client engagements at all stages of the project life-cycle (from existing relationships to new business opportunities)
Support all 21 Sapient offices across North America and Europe.
Assist with preliminary research gathering, development of interactive marketing strategy, creative workshops, and trend intelligence.
Power-user of database resources including Mintel, Forrester, Gartner, Nexis, Hitwise and Simmons Choices.
Immersed user of all things social media for both personal and professional means. -
Assistant Account Executive
Draftfcb
(Public Company; ipg; Marketing and Advertising industry)
September 2008 — November 2008 (3 months)
Collaborated with strategy, creative, and production departments to facilitate day-to-day brand operations on the DiGiorno, California PIzza Kitchen (frozen), and A.1. accounts.
Provided competitive monitoring and analysis using tools such as TNS-Adscope and Google Alerts.
Established a bi-monthly "happy hour" for new entry-level hires from different accounts to meet and interact with each other. -
Strategic Planning Intern / Freelance Strategic Planner
Fallon Worldwide
(Public Company; 201-500 employees; Marketing and Advertising industry)
June 2007 — September 2008 (1 year 4 months)
Performed exploratory social media research which assisted in the development of internal and client-facing presentations
Assisted with coordination, moderation, and analysis of expert interviews, street interviews, and focus groups
Blogged about emerging trends including social media, sustainability, technology, and other cultural currency
Leveraged syndicated research sources such as Mintel, GFK Roper, and Simmons to gather and organize background information
Refined Microsoft Powerpoint deck development and oral presentation skills
Influenced brands including Travelers Insurance, Holiday Inn, Purina, Children's Defense Fund, and Sci-Fi Channel -
Student-Athlete Advisory Committee Executive Board Member
University of Minnesota
(Educational Institution; Higher Education industry)
September 2004 — May 2008 (3 years 9 months)
Helped manage a group of over 50 student-athletes and administers.
Organized and executed various philanthropic events in an effort to promote community relations between the University of Minnesota Athletics Department and the Twin Cities community.
Participated in University of Minnesota, Big Ten, and NCAA legislative policy development. -
Founding Father & Recruitment Chairman
Pi Kappa Alpha Fraternity
(Non-Profit; Non-Profit Organization Management industry)
October 2006 — May 2008 (1 year 8 months)
Founding father of the Beta Chi Colony of Pi Kappa Alpha Fraternity
Headed recruitment and led a team in developing recruitment strategy and executing tactics including public relations, advertising, guerilla marketing, and one-on-one meetings.
Helped increase membership by 85% between 2007 and 2008.
Made bi-weekly educational presentations or scheduled speakers to present on topics such as networking, résumé development, etiquette, sexual violence, public service and others. -
Co-Editor
University of Minnesota Department of French and Italian
(Educational Institution; 10,001 or more employees; Writing and Editing industry)
August 2006 — May 2008 (1 year 10 months)
Edited the student newsletter "Culture Shock" for the department of French and Italian at the University of Minnesota.
Brainstormed story ideas, wrote columns, conducted interviews, developed layout , and edited the publication.
Seijen Takamura’s Education
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University of Minnesota-Twin Cities
B.A. , French Studies & Strategic Communications. , 2004 — 2008
Graduated with distinction in May 2008
College of Liberal Arts Honors
School of Journalism and Mass Communications- Activities and Societies:
- University of Minnesota Track/Field and Cross-Country, Student-Athlete Advisory Committee, Pi Kappa Alpha Fraternity
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University of Illinois
French 2006 — 2006
Studied abroad in Avignon, France for 11 weeks during the summer of 2006.
Achieved a high level of French proficiency.- Activities and Societies:
- The Institute for American Universities - Le Centre d'Avignon
Additional Information
Seijen Takamura’s Websites:
Seijen Takamura’s Groups:
University of Minnesota, Pi Kappa Alpha, Student-Athlete Advisory Committee, University of Minnesota Men's Cross-Country and Track and Field
American Advertising Federation Most Promising Minority Student
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Sapient Family -
ADCOLOR® -
University of Minnesota Alumni Association (UMAA) -
User Experience -
Design Research -
The Pi Kappa Alpha Fraternity -
Forrester -
Likemind Network -
University of Minnesota School of Journalism (SJMC) -
Social Media Club -
Gopher M Club -
Planning for Good -
Sapient Interactive -
Social Media Marketing Mavens
Seijen Takamura’s Honors:
American Advertising Federation Most Promising Minority Student Finalist: 2008
Dean's List: Fall 2004 - 2008
Scholar-Athlete: 2004 - 2008
University of Minnesota Top 5 Scholar-Athlete: 2007, 2008
Kappa Tau Alpha honor society of Liberal Arts
Phi Kappa Phi honor society of Journalism
Seijen Takamura’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
