See-ming Lee 李思明 SML

See-ming Lee 李思明 SML

Design + Technology + Marketing Strategy

Greater New York City Area

Current
  • Founder at SML Fine Art
  • CCSTO at SML Universe
  • Owner at SML Photography
Past
  • Designer at NicholsonNY (IconNicholson)
  • Intern / Freelance at Agency.com

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2 more...

Education
  • Yale University
Recommended
See-ming has 4 recommendations 4 people have recommended See-ming
Connections
500+ connections
Industry
Marketing and Advertising

See-ming Lee 李思明 SML’s Summary

Synergy = Design + Technology + Marketing Strategy

See-ming Lee 李思明 SML is an award-winning art director, designer, photographer and technologist with 10+ years of professional experience working in interactive media in New York City.

See-ming combines his unique skill sets as both a designer and programmer to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and prototypes which has led to many industry recognitions.

Projects he worked on had been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, IHT, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post, Web Designer Depot and Yahoo! They have also been recognized in multiple Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals.

Notable clients include AOL, Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Muisc Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard International, McKinsey & Co, Morgan Stanley, WebMD, Yale University and Ziff Davis Media.

See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.

Professional Affiliation: AIGA, IxDA, SML.

http://facebook.com/seeminglee
http://flickr.com/seeminglee
http://friendfeed.com/seeminglee
http://twitter.com/seeminglee
http://vimeo.com/seeminglee
http://youtube.com/seeminglee

http://seeminglee.com
http://blog.seeminglee.com
http://gayblog.seeminglee.com
http://photoblog.seeminglee.com
http://wiki.seeminglee.com

See-ming Lee 李思明 SML’s Specialties:

Ideas: brainstorming, strategy.

Design: graphic design, identity design, interaction design (IxD), interface design (UI), user experience design (UX).

Marketing: buzz, social media, search engine optimization.

See-ming Lee 李思明 SML’s Experience

  • Founder

    SML Fine Art

    (Fine Art industry)

    August 2007 — Present (2 years 4 months)

    Dedicated to preserving the diversity of the fine art media for all forms of fine art — small, medium or large.

    http://flickr.com/groups/smlfineart
    http://friendfeed.com/smlfineart-group
    http://twitter.com/smlfineart

  • CCSTO

    SML Universe

    (Marketing and Advertising industry)

    September 1995 — Present (14 years 3 months)

    http://friendfeed.com/smluniverse
    http://twitter.com/smluniverse

  • Owner

    SML Photography

    (Photography industry)

    September 1995 — Present (14 years 3 months)

    http://photoblog.seeminglee.com
    http://facebook.com/pages/SML-Photography/127948267543
    http://flickr.com/seeminglee
    http://friendfeed.com/smlphotography
    http://twitter.com/sml_photography

  • Design Director

    Massify

    (Privately Held; 11-50 employees; Internet industry)

    July 2008 — September 2008 (3 months)

    Massify is a social network which connects independent film makers, actors and fans together to collaborate on projects and create great films.

    http://massify.com

  • Art Director + Senior Interface Engineer

    IconNicholson / LBi International

    (Public Company; 1001-5000 employees; Information Technology and Services industry)

    September 2002 — June 2008 (5 years 10 months)

    Responsible for the strategic thinking, art direction, design as well as final technology integration and implementation of Web sites, interactive advertising campaigns and user experience strategies which lead to high client satisfaction as well as industry recognitions.

    + AOL Customer Experience Strategy + Interactive Demo
    + AOL Broadband Experience Modules Proof of Concepts
    + AOL Weather Channel Redesign
    + BMS LightToUnite for World AIDS Day 2005, 2006
    + BMS Reyataz + Sustiva Ad Campaigns
    + David’s Bridal Customer Experience Strategy
    + EMI Music Publishing Web Site
    + Fujifilm Technology Web Site
    + iClassics Identity + Web Site
    + IconNicholson: Social Retailing (sm) Concept
    + Regus Group Web Site Redesign
    + MasterCard Advisors Business Intelligence Portal
    + MasterCard International Ad Campaigns
    + McKinsey Recruiting
    + McKinsey Quarterly
    + Morgan Stanley Van Kampen Ad Campaigns
    + Project Rebirth Web Site
    + Regus Group Web Site
    + Ziff Davis Media Web Site

  • Senior Designer + Senior Interface Engineer

    IconNicholson / IconMedialab

    (Public Company; 501-1000 employees; Information Technology and Services industry)

    September 2000 — August 2002 (2 years )

    Became the first cross-competency employee in the company’s history worldwide and was responsible for planning, development and delivery of all key deliverables spanning across both design + technology disciplines. Devised and designed the first signage system for the New York location.

    + Advanstar: Hive4 Business-to-Business Portal
    + IconMedialab Web Site Redesign
    + IconNicholson Holiday Card 2001
    + IconNicholson Holiday Card 2002
    + MasterCard International: MasterCard Destinations
    + MasterCard International: Advertising campaigns
    + Prada Epicenter Store / New York: Prada Intranet
    + Prada Epicenter Store / New York: Prada Staff Device
    + Prada Epicenter Store / New York: Web ‘Vomit’ Prototype with Reed Kram + Rem Koolhaas
    + Songwriters Hall of Fame Web site

  • Designer

    NicholsonNY (IconNicholson)

    (Privately Held; 51-200 employees; Information Technology and Services industry)

    September 1999 — August 2000 (1 year )

    Participated in primarily small projects which allowed for large amount of project influence from start to finish. Tasks include business strategy, competitive analysis, information architecture, interaction design, visual design as well as client-side technology planning and implementation.

    + Chubb Insurance: College Recruitment Portal
    + Chubb Insurace: Extranet
    + ebank.com
    + IBM: Small Business Solutions interactive prototype
    + WebMD: Live Events
    + Wall Street Rarities interactive galleries

  • Intern / Freelance

    Agency.com

    (Public Company; 501-1000 employees; Information Technology and Services industry)

    June 1997 — August 1997 (3 months)

    Became the first non-(shockwave-specialist) in the company to develop and deliver a Flash application and transferred knowledge to in-house art directors and developers. Designed and developed Agency.com's second generation intranet utilizing HTML + JavaScript, marking the beginning of a multi-disciplinary career.

    + British Airways: Worldwide Gateway
    + GTE: Advertising Campaigns
    + Lucent Technologies
    + Wait4it.com

See-ming Lee 李思明 SML’s Education

  • Yale University

    BA , Art, concentration in graphic design , 1995 — 1999

    Activities and Societies:
    The Yale Herald, Photography Editor. Yale's Rumpus, Information Design.
    Discourses (Asian American Journal of Arts and Criticism at Yale), Design.

Additional Information

See-ming Lee 李思明 SML’s Interests:

Algorithms, artificial intelligence, information design, interaction design, maps, marketing, moleskine, music composition, network theory, photography, search engine, symphonic electronica, synergy, typography, user experience, user interface, visualization, wiki.

See-ming Lee 李思明 SML’s Groups:

AIGA, IxDA, SML Universe

  •    Interaction Design Association
  •    Ubuntu Users ( 10.000+ members ) Official Group
  •    Open Source Universe
  •    Agency.com Alumni
  •    LBi IconNicholson
  •    AIGA | the professional association for design
  •    Canon
  •    Graphic Design
  •    Ivy Referral Network (IRN)
  •    Typophile
  •    IxDA NYC
  •    IVY GROUPS - The Professional Network for Ivy League Alumni
  •    IVY GROUPS: Advertising, Media & Public Relations

See-ming Lee 李思明 SML’s Honors:

2009
Global color usage diagram
+ WebDesignerDepot 25+ Userful Infographics for Web Designers

2008
Meta Search Alerts
+ ReadWriteWeb: The Ultimate Yahoo! Pipes Creations List

McKinsey & Company
+ Gold Omni Intermedia Awards

2007
Social Retailing (SM)
+ Time Magazine's Invention of the Year
+ BBC, CBC, CNet, CNN, IHT, NYT, Reuters, USA Today, Washington Post, Yahoo!

Light to Unite 2006
+ Step Magazine Best of Web
+ WWW Health Award Silver
+ WMA Outstanding Website

2006
Reyataz SoundJam
+ WMA Outstanding Website

Light to Unite 2005
+ WMA Outstanding Website

2005
Project Rebirth
+ One Show Interactive Merit
+ Bronze Omni Intermedia Awards
+ Graphis Interactive Annual
+ WMA Best Non-Profit
+ Communication Arts' Design Interact Site of the Week

Duplexlab.com
+ Graphis Interactive Annual

2004
EMI Music Publishing
+ One Show Intearctive Merit

2003
IconNicholson Holiday 2002
+ One Show Intearctive Merit

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