
Director of Marketing at WorldFranchising.com
Greater San Diego Area

Director of Marketing at WorldFranchising.com
Greater San Diego Area
Marketing positions with substantial experience in web marketing.
SEO, SEM, marketing, advertising, franchising
(Privately Held; 11-50 employees; Internet industry)
February 2008 — Present (6 months)
(Privately Held; 11-50 employees; Internet industry)
March 2005 — February 2008 (3 years)
• Analyzed search engine ranking positions and implemented strategies to improve search engine visibility and ROI via "on page" and "off page" Search Engine Optimization
• Created and managed the delivery of marketing, sales, and PR materials
• Scheduled placements, tracked and sent materials to magazines for all print advertisements
• Served as lead in developing and managing all online marketing campaigns, such as weekly enewsletters and email campaigns
• Developed and coordinated multimedia packages (brochures, flyers, e-newsletters, HTML pages)
• Managed content of corporate website
• Responsible for developing strategies, objectives, and plans for trade shows to maximize FranServices.com exposure
• Reserved space, coordinated set-up and clearing of company exhibits
• Represented FranServices.com at various trade shows, domestically and internationally
(Privately Held; 1-10 employees; Defense & Space industry)
September 2003 — December 2004 (1 year 4 months)
Prime Contractor for the Federal Government specializing in procuring spare parts, accessories, mechanical and industrial products to the U.S. Department of Defense.
(Public Company; 201-500 employees; Marketing and Advertising industry)
February 2003 — September 2003 (8 months)
Assisted the Management Committee in prospecting new advertisers for this leading advertising agency. Participated in strategic analysis platforms, formatting and customer recommendation monitoring.
• Researched prospective clients within strategically analyzed markets to then contacted them to develop new business relationships
• Developed and delivered customer specific presentations to prospective clients
• Coordinated the development and distribution of a monthly e-newsletter sent to current and prospective clients highlighting the development of new marketing strategies for existing customers
• Organized breakfast meetings that led to acquisition of new business
• Developed and conducted a survey analyzing the behavior and attitude of 15-24 year olds regarding cell phones to then created a specific marketing strategy for an existing customer
Masters, Marketing & Advertising, 2000 — 2003
BA, Marketing, 1998 — 2000
Diploma, Literature, 1995 — 1998
Marketing, advertising, Internet, web 2.0, SEO, search engine marketing, surf, travels, technology
International Franchise Association