
Internet marketer and consultant with a healthy addiction for social media, blogging, and SEO.
Greater San Diego Area

Internet marketer and consultant with a healthy addiction for social media, blogging, and SEO.
Greater San Diego Area
Since obtaining my Masters in Marketing from ESC Saint-Etienne (French business school), I've held different positions as a Marketing Executive at several Internet companies, leading me to develop and sharpen my skills in SEO, social media, and blogging.
After being an employee for several years, I finally jumped on the bandwagon of self-employment. While some people were scared of losing their jobs, I didn't hesitate to quit mine to start my own business venture.
I am now making a living through my various websites by leveraging my knowledge of social medias, blogging, and affiliate marketing.
I also offer my consulting services to companies looking to develop their online presence.
SEO (Search Engine Optimization), SEM (Search Engine Marketing), marketing, social medias, blogging, advertising, franchising.
(Internet industry)
January 2009 — Present (7 months)
Founder of New Marketing Lab, company providing content-based websites and specializing in the development of affiliate programs.
I also build and execute strategies for companies seeking to engage their community via the social web, focusing on three core areas: listening, content marketing, and community management.
(Privately Held; Internet industry)
February 2008 — December 2008 (11 months)
What I like about small businesses is that you always do much more than your title imply. This was the case at World Franchising, a company with less than 10 employees, where I wore different hats: marketing, sales, management, business development.
• Analyzed search engine ranking positions and implemented strategies to improve search engine visibility and ROI via "on page" and "off page" Search Engine Optimization
• Created and managed the delivery of marketing, sales, and PR materials
• Served as lead in developing and managing all online marketing campaigns, such as weekly enewsletters and email campaigns
• Developed and coordinated multimedia packages (brochures, flyers, e-newsletters, HTML pages)
• Managed content of corporate website
• Responsible for developing strategies, objectives, and plans for trade shows to maximize WorldFranchising.com exposure
• Represented the company at various trade shows, domestically and internationally
(Internet industry)
March 2005 — February 2008 (3 years)
As the Marketing Manager for this franchise lead generation portal, I was in charge of everything related to the Search Engine Optimization of the site; the management of marketing, sales, and PR campaigns (on and off line); collaterals; strategy development and organization of trade shows.
(Privately Held; 1-10 employees; Defense & Space industry)
September 2003 — December 2004 (1 year 4 months)
Prime Contractor for the Federal Government specializing in procuring spare parts, accessories, mechanical and industrial products to the U.S. Department of Defense.
(Marketing and Advertising industry)
February 2003 — September 2003 (8 months)
Assisted the Management Team in prospecting new advertisers for this leading advertising agency. Participated in strategic planning, formatting and customer recommendation monitoring.
Masters , Marketing & Advertising , 2000 — 2003
BA , Marketing , 1998 — 2000
Diploma , Literature , 1995 — 1998
Marketing, advertising, Internet, web 2.0, SEO, search engine marketing, surf, travels, technology
International Franchise Association