Seba Rodriguez

Director Estrategia Digital @ Promoplan

Location: Chile
Industry: Marketing and Advertising

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Seba Rodriguez's Overview

Current

Director y Co-Fundador Interactive at Promoplan

Past

Social Media Strategist at Initiative
Consultant at McCann Erickson Chile (Self-employed)
Director de Estrategia/Planning Digital at RAYA

Intern at Translation Consultation & Brand Imaging

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Education

Universidad del Desarrollo
The University of Georgia
Stanford University

Universidad Adolfo Ibáñez
Nido de Aguilas

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Recommendations

6 people have recommended Seba

Connections

500+ connections

Websites

Blog
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Advertising, Brand Addict and Social Media Junkie, who has done an internship in Translation Marketing and Brand Imaging in New York City, New York, an exchange program in The University of Georgia, Athens, Georgia, and currently travels between Chile and New York to connect trends & ideas with brands. With background experience in graphic and web design, marketing and advertising. Constantly seeking new adventures in the creative, marketing and communication fields. Created the position of Social Media Strategist in Initiative Chile - connecting brands with their customers in the digital field with innovative and unique strategies custom fit to their product and service. And currently opening up the digital area of an agency with over 40 years of experience and creative work. Also coordinating Social Media Week Chile.

Specialties

Advertising, strategy, marketing, creativity, ideas, internet, web design, graphic design, leadership, communication, viral social media

Director y Co-Fundador Interactive

Promoplan

March 2011 – Present (1 year) Santiago,Chile

Creación del departamento de Interactive para Promoplan, que hoy día consiste de 12 personas - incluyendo desarrollo, producción, diseño y creación para diversos clientes.

Clientes: La Polar, 3M, Tottus, Mitsubishi, Sony Ericsson, Volvo, Porsche, Kia, Telefonica del Sur, Scotiabank, Banco del Desarrollo, Canal 13, Gobierno de Chile, Brotec-Icafal, LG, Unilever y otros.

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Created and developed the interactive area of Promoplan - an integrated agency with over 40 years of reputation building brands. Managed a team of 12 professionals which included development, production, media, design and creativity for a diverse portafolio of accounts.

Social Media Strategist

Initiative

Public Company; 1001-5000 employees; Marketing and Advertising industry

September 2010 – March 2011 (7 months)

Developing brand strategy for social media, social media monitoring (Radian 6, Sysomos, Viralheat, Prophesee) and information interpretation. As well as creative proposals and innovation. Helped developed the Social Media department in Initiative Chile encharged of a team of 3.

Clients: Unilever, Unimarc, La Polar, Menu Express, Soprole, Copec, El Mercurio

Consultant

McCann Erickson Chile (Self-employed)

Self-Employed; 51-200 employees; Marketing and Advertising industry

August 2010 – October 2010 (3 months) McCann Erickson Chile

En conjunto con McCann Erickson Chile se presentaron 3 charlas en Agosto sobre Nuevos Medios, Convergencia, y Medios Digitales para el programa de McCann HFD (Human Future Development - Programa de entrenamiento y crecimiento del Grupo McCann)

Las presentaciones fueron individuales y en conjunto con Nicolás Copano. Presentando casos actuales, plataformas, teorías, tendencias y estudios propios.

Director de Estrategia/Planning Digital

RAYA

Privately Held; 11-50 employees; Marketing and Advertising industry

December 2009 – October 2010 (11 months)

Connecting brands with consumers in the digital fields: Social Media, Communities or New Media. Making customized strategies for each brand in context of their business model and their objectives.

Intern

Translation Consultation & Brand Imaging

June 2009 – August 2009 (3 months)

Intern at Translation, Advertising Agency in New York City.

English
(Native or bilingual proficiency)
Spanish
(Native or bilingual proficiency)
Portuguese
(Full professional proficiency)

Universidad del Desarrollo

Undergraduate, Advertising,marketing

2007 – 2010

Premio Mejor Agencia 2008 (Stress)
Premio Cuenta Mizuno 2008 (Stress)

Activities and Societies: Zocalo, Stress 2007, Stress 2008, Grupo Organizador Stress 2009

The University of Georgia

Undergradate, Marketing, Advertising, Telecommunications

2009 – 2009

Exchange program, one semester abroad. Taking classes at both Grady College (Advertising, Public Relations and Telecommunications) and Terry College of Business.

Activities and Societies: AdClub

Stanford University

Entrepreneurship

2007 – 2007

The Society for Entrepreneurship in Latin America (SELA) is an international organization of students founded at Stanford University to establish a network of entrepreneurial students throughout Latin America and the United States.

Activities and Societies: Society for Entrepreneurship in Latin America

Universidad Adolfo Ibáñez

Ing.Comercial, Business, Marketing

2006 – 2007

Worked as a T,A (teacher aid) for undergraduate class of Leadership. This is a prerequirement to a four year plan at Universidad Adolfo Ibañez under an Honor Course called Visionarios, to obtain a degree in Strategic Leadership, an MBA diploma given by this educational institution. For more information. http://www.uai.cl

Activities and Societies: Visionarios (Leadership)