Jake Martin

Jake Martin

SEO Architect at Intuit

Location
Seattle, Washington (Greater Seattle Area)
Industry
Marketing and Advertising

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Jake Martin's Overview

Current
Past
  • SEO/Growth Manager at Urbanspoon
  • SEO/SMO Manager at Avvo
  • Director of Search Marketing at NW Internet Marketing
Education
Connections

500+ connections

Websites

Jake Martin's Summary

Jake is an inbound marketing and Seattle SEO consultant who specializes in organic search engine optimization, international and local SEO, and SEO in highly competitive verticals such as the legal industry.

Working closely with some of the world's largest brands, Jake has leveraged SEO strategy and tactics to secure top rankings in Google, Bing and Yahoo!. Targeting high intent keywords in competitive markets, Jake has an established track record of generating significant and meaningful traffic to small, medium and large websites through the use of search engine optimization.

Day-to-day responsibilities includes technical website audits and reviews, robust keyword research, and advanced analytics analysis which provides insights on how to improve a website's online reach and visibility, keyword rankings and conversions.

Areas of focus:
============
- Enterprise Search Engine Optimization (SEO)
- Yahoo!, Bing and Google Search Engine Optimization
- Local SEO / Local Search Engine Optimization
- International SEO / Global SEO
- SEO audits and recommendations
- Data mining / Data acquisition / Data ingestion
- SEO analytics
- Big-data analytics
- Keyword research
- Content and market research
- Competitor analysis
- Website performance profiling
- Website performance optimization
- Linux sysadmin // nginx // php // HHVM // node.js // jquery

Jake Martin's Experience

SEO Architect

Intuit

Public Company; 5001-10,000 employees; INTU; Computer Software industry

October 2013Present (1 year) Menlo Park, CA

* Designing and implementing technical solutions via widgets, web pages and apps that are relevant to Intuits customers and prospects.
* SEO testing program to measure and analyze the effectiveness and ROI of SEO activities
* Stay on cutting edge of SEO strategies for global, social, app stores and mobile spaces
* Work closely with development teams to ensure websites are optimized for SEO and site performance
* Technical oversight for vendor selection and management
* Develop, refine, and test tools and solutions used by the SEO team.
* Organize results, findings and implications into presentations for search team, marketing leaders and executive management

SEO/Growth Manager

Urbanspoon

Public Company; 51-200 employees; Internet industry

September 2013October 2013 (2 months) Seattle, WA

* Help refine our SEO strategy to increase keyword ranking (both # of keywords ranked and the ranking of existing keywords)
* Implement risk mitigation techniques to reduce the risk of future search algorithm updates
* Leverage data to build insights about our SEO efforts and contribute to a product roadmap
* Work with the editorial team to ensure that our proprietary content conforms to SEO best practice
* Work with Product Managers to ensure our websites are optimized for search engines
* Work with Engineering to implement changes to improve ranking and conversions
* Implement general “Growth” best practices, such as optimization of user engagement, onboarding, retention, etc.
* Serve as the local voice for the larger SEO organization, and represent Urbanspoon at all meetings (from low- to C-level stakeholders)

SEO/SMO Manager

Avvo

Privately Held; 51-200 employees; Legal Services industry

May 2012August 2013 (1 year 4 months) Seattle, WA

Key responsibilities include:
Keyword research with psycho-demographics
Top-level brand search strategy
Local search strategy
Link-building with numerous tactics
Manage SEO employees and contractors
Vertical search optimization
Content marketing: strategy and development
Custom social media apps, plugins, etc
Custom Wordpress development
On-site search engine optimization

Director of Search Marketing

NW Internet Marketing

June 2008August 2012 (4 years 3 months) Issaquah, WA

An all encompassing internet marketing approach is our forté! Seattle Search Engine Optimization experts, including social media marketing, local search marketing, mobile marketing, video marketing, press release distribution and online reputation management!

• Building brand awareness
• Increasing perceived value
• Enhancing customer experience

Internet consulting and marketing firm offering full-featured, professional websites with marketing in mind!

Effective and efficient website designs rapidly relate information to potential clients and customers, while the "behind the scenes" design optimizes the site for search engine indexing (such as Google, Yahoo, and Bing).

Custom integration allows for a complete online presences for any sized company, improving basic necessities of any business: data, storage, phone, customer relations, sales processing -- all fully featured in one complete website.

• SEO websites, campaigns, and micro-sites
• Banner ad and website design
• Social Media Marketing & Facebook Application Development
• e-Commerce Solutions
• Adobe Dreamweaver, Photoshop and Flash
• HTML, xHTML, XML, DHTML, PERL/CGI Script, PHP • Java & VB Script, VBA, XPATH, SOAP, MS SQL Server & mySQL
• Professional & Creative Web Site Design / Online Presentation
• Clear constructions, easy navigation, optimized graphic and picture contents, well presented texts.


Search Engine Optimization
Google Search Engine Optimization
Yahoo Search Engine Optimization
Bing Search Engine Optimization
Search Engine Optimization Copywriting
Search Engine Optimization Marketing
Seattle Search Engine Optimization
Search Engine Optimization Services
Search Engine Optimization Techniques
Search Engine Optimization Tips
Search Engine Optimization Tools
Search Engine Optimization Training
Search Engine Optimization Tutorial

SEO Manager

Catalyst Search

Privately Held; 201-500 employees; Information Technology and Services industry

January 2012May 2012 (5 months) Greater Seattle Area

As the SEO Manager at Catalyst Search Marketing, my daily activities included:

- SEO Audits
- SEO Recommendations (On-site, Off-Site+Social)
- SEO Competitive Analysis
- Keyword research
- Link building strategy development
- SEO Tools and Automation development

I had the opportunity to work with numerous Fortune 50 brands, such as Microsoft, Chevron, and Hallmark.

Web Designer & Search Engine Optimization Technician

JMWebdev

January 2008January 2010 (2 years 1 month) Olympia, WA

JMwebdev is a internet marketing firm that provides local SEO to small and medium sized businesses. Creating new business opportunities with the use of search engine optimization and social media, JMwebdev helps businesses reach their internet marketing goals without breaking the bank.

Lead Search Engine Optimizer

Effective Web Solutions

Privately Held; 11-50 employees; Internet industry

September 2008June 2009 (10 months) Spanaway WA

Provided SEO services and SEO consulting for local SEO clients.
Managed a small group of SEO professionals including SEO linkbuilders, SEO technicians, and SEO content writers.
Provided on-going SEO training to employees.
Provided on-going SEO support for clients.
Personally managed over 75 local SEO accounts.
Oversaw 150 local SEO accounts.

Provided SEO services to the following verticals:
Real Estate SEO, Lawyer SEO, Dentist SEO, Chiropractic SEO, Health and Wellness SEO, Beauty SEO, Automotive SEO, Landscaping SEO, Repair Man SEO, Pest Control SEO, Construction SEO

Jake Martin's Honors and Awards

  • Top 1% of LinkedIn Profiles

    http://www.linkedin.com
    • 2012

Jake Martin's Languages

  • English

    (Native or bilingual proficiency)

Jake Martin's Volunteer Experience & Causes

  • Volunteer Experience

    • Website Director

      Sister Schools
      • Children
      January 2013 present (1 year 9 months)

Jake Martin's Skills & Expertise

  1. phpMyAdmin
  2. HTML5
  3. SEO
  4. Online Marketing
  5. Social Networking
  6. CSS
  7. PHP
  8. SEO copywriting
  9. Social Media Marketing
  10. Reputation Management
  11. Online Reputation Management
  12. Online Advertising
  13. Wordpress
  14. Social Media
  15. Web Design
  16. Link Building
  17. Viral Marketing
  18. SEM
  19. Google Analytics
  20. Web Analytics
  21. Email Marketing
  22. Website Development
  23. PPC
  24. Google Adwords
  25. E-commerce
  26. Blogging
  27. Web Development
  28. Affiliate Marketing
  29. Digital Marketing
  30. Mobile Marketing
  31. Web Content Management
  32. Analytics
  33. Facebook
  34. SMO
  35. Keyword Research
  36. CMS
  37. E-commerce SEO
  38. WordPress
  39. Content Marketing
  40. Web Marketing
  41. Organic Search
  42. Copywriting
  43. Advertising
  44. Local Search
  45. Conversion Optimization
  46. HTML 5
  47. Landing Page Optimization
  48. Google Webmaster Tools
  49. Mobile Devices
  50. Start-ups

View All (50) Skills View Fewer Skills

Jake Martin's Education

Evergreen State College

Politics, Entrepreneurship, and Search Engine Optimization, Business: Entrepreneur, Social Science, SEO

20072009

Self-taught search engine optimization strategies
Utilized local SEO strategies for local businesses

University of Washington

AA, Computer Programming, SEO, Search Engine Optimization, Calculus, Physics, Chemistry, Biology

20032005

Jake Martin's Additional Information

Websites:
Interests:

SEO, Social Meida Optimization, Local SEO, Search Engine Optimization, Social Media Marketing, Mobile Marketing, web startups, cloud computing, entrepreneurship, internet security, technology, internet design, website development, webmaster, blogging, e-commerce, SEO, Spa Marketing, Internet Marketing, Internet Marketing, Online Marketing, Search Engine Marketing, Paid Search Marketing, Pay Per Click Marketing, Referral Marketing, Local SEO Marketing, SEO Consulting, Search Engine Optimization Strategies, Search Engine Optimization Training, Internet Marketing, Online Marketing, Search Engine Marketing, Paid Search Marketing, Pay Per Click Marketing, Referral Marketing, Local SEO Marketing, SEO Consulting, Search Engine Optimization Strategies, Search Engine Optimization Training, Internet Marketing, Online Marketing, Search Engine Marketing, Paid Search Marketing, Local SEO Marketing, SEO Consulting, Search Engine Optimization Strategies, Search Engine Optimization Training

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