Geoff Simon

Current

Associate Search Maketing & SEO Analyst at Disney Interactive Media Group
Principal - Senior Marketing Strategist at Simon Search Marketing
Senior Search Marketing Manager at S&S Public Relations

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Past

Search Marketing Manager at S&S Public Relations
Freelance Production Coordinator at Walt Disney Internet Group
Freelance Business Analyst at Intermark Group

Interactive Marketing Manager at Sky Search Placement
Account Manager at Acclivity Marketing
Account Executive at W3PR, Inc.
Account Coordinator at Grey Direct West

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4 more...

Education

California State Polytechnic University-Pomona
Buffalo Grove High School

Recommended

3 people have recommended Geoff

Connections

244 connections

Industry

Internet

Websites

Geoff Simon’s Summary

I have been working in the Internet marketing and advertising field since 2000. I have experience in Direct Marketing, Search Marketing and Optimization as well as Social Media Marketing, online PR, reputation management and content management systems.

I am an expert author for the iEntry network of publications including Web Pro News, SearchNewz and more. These publications serve over 4 million subscribers worldwide. I have also authored pieces for About Public Relations.

Geoff Simon’s Specialties:

Bruce Clay SEO Certification, Google Adwords Certified, Google Certified Adwords Integration Consultant.

Specialties include Search Marketing & Optimization, web analytics, usability, online pr, reputation management, social media marketing and web copywriting.

Geoff Simon’s Experience

Associate Search Maketing & SEO Analyst

Disney Interactive Media Group

(Public Company; DIS; Internet industry)

August 2009 — Present (4 months)

Work in a Search Analyst role on multiple Disney Family web properties and social media platforms to support marketing efforts in reaching Disney Family's target demographic. Using state-of-the-art-technologies to promote numerous properties, including viral, RSS, ATOM, EDI and other standards on a daily basis to win the end SEO game.

Heavy use of excel as well as proprietary & open source software tools for evaluating effectiveness of campaign strategies, recommending and implementing specific tactics to outrank the competition.
Principal - Senior Marketing Strategist

Simon Search Marketing

(Privately Held; Internet industry)

March 2009 — Present (9 months)

Simon Search Marketing is my personal business that I run freelance jobs through. Specialties include Local Search Campaigns/Marketing as well as PPC Management, Franchise Marketing Campaigns that require a local + national element with consistent messaging as well as blog optimization, development and promotion (maintenance). I also offer submission packages for blogs/rss feeds as well as regular sites.
Senior Search Marketing Manager

S&S Public Relations

(Privately Held; Public Relations and Communications industry)

May 2000 — Present (9 years 7 months)

Using various social media strategies, traditional optimization, linking and hands-on CMS optimization as well as site development, structure and writing for SEO have beaten out most of the other competition in the PR Space in terms of reach, volume and sheer number of rankings.

SS | PR Public Relations Firm specializes in Social Media PR, Traditional PR as well as category specialties in biotechnology, hardware, sofware, franchise, food, CPG and others. SSPR has excelled at the toughest part of PR, actually getting clients INK - and they have been dominating the market for the past 25+ years!. Award Winning PR Campaigns. Check them out at http://sspr.com.
Search Marketing Manager

S&S Public Relations

(Privately Held; Public Relations and Communications industry)

August 2008 — August 2009 (1 year 1 month)

Maintaining organic SEO for sspr.com.
Freelance Production Coordinator

Walt Disney Internet Group

(Public Company; 10,001 or more employees; DIS; Internet industry)

February 2008 — April 2008 (3 months)

Assisting with tagging and archiving of digital assets for internal and external search functionality. This is part of the disney.com redesign set to launch in August 2008.

Categorizing and tagging video units to ensure maximum organic search visibility, efficient site search (via FAST ESP) for guests and Content Managers who need to efficiently search videos for programming on Disney sites.
Freelance Business Analyst

Intermark Group

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2008 — April 2008 (4 months)

Worked in satellite office servicing the Toyota Dealers Association websites. Project involved transition of analytics from Omniture to Google. This was done for 21 TDA sites nationwide.
Interactive Marketing Manager

Sky Search Placement

(Internet industry)

July 2003 — April 2008 (4 years 10 months)

At Sky Search Placement, we leverage the viral power of human networks in the real world bridging the gap between supply and demand. We place you in the search engines or wherever your customers are, and place your message right in front of them at the exact time they are looking to buy. No PPC fees, no smoke, mirrors or hype, just results.

Utilizing the latest technologies we format your information in a way that is easily found by prospects, whether in the search engines or other places. You become the authority source of information within your industry. Results matter, we believe in utilizing Internet technologies that deliver positive ROI and not just broken promises.
Account Manager

Acclivity Marketing

(Privately Held; 1-10 employees; Marketing and Advertising industry)

January 2000 — September 2006 (6 years 9 months)

Full service Search Engine Marketing and Internet Advertising Company based in Los Angeles, CA. Merged with Social Media Systems in September 2006.
Account Executive

W3PR, Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 2002 — July 2003 (1 year 2 months)

W3PR is a full service web marketing firm in Woodland Hills, CA. Position was making sure clients were happy with their campaigns. Interaction with production, graphics and other internal team members to make sure projects were delivered above and beyond client expectations and within budget. Combination SEO & SEM tactics. Specifics include media buys for That 70's Show, Red Bull USA and select smaller accounts. Managed Paid Search Campaigns for Targets Gaming site (getintothegame.com), National Geographic, That 70's Show and select smaller clients. Organic campaigns for Red Bull USA Events, That 70's Show, Targets Gaming site, getintothegame.com as well as other select clients.

Clients included Red Bull USA, That 70's Show, National Geographic and Target's gaming site (getintothegame.com).
Account Coordinator

Grey Direct West

(Public Company; 11-50 employees; WWPGY; Marketing and Advertising industry)

September 2000 — December 2001 (1 year 4 months)

Entry level position with Grey Global's West Coast Direct Marketing arm.

Geoff Simon’s Education

California State Polytechnic University-Pomona

B.S. , Business with marketing emphasis , 1996 — 2001

Activities and Societies:

Rose Bowl float team in fall/winter of 2000.
Buffalo Grove High School

Activities and Societies:

All State Varsity Soccer
All State JV Soccer