VP of Product and Engineering at MIVA Direct, a division of Miva, Inc.
Greater New York City Area
VP of Product and Engineering at MIVA Direct, a division of Miva, Inc.
Greater New York City Area
Software industry leader that combines technical experience, knowledge of the market, and excellent communication skills to lead product teams that have generated millions in revenue with directly marketed downloadable software. Successful at designing consumer facing applications and their underlying architecture.
Instituting project process, hiring and organizing teams, developing technical infrastructure, project life cycle, Agile development, writing product specifications, supporting direct marketing of downloadable software, managing to a P&L, creating a positive ROI, building for SEO, supporting search engine marketing, Creating wireframes, User Interface improvements, Managing business needs and non-technical stakeholders
(Public Company; MIVA; Internet industry)
July 2008 — Present (1 year 5 months)
Miva develops unique, browser-based solutions for e-commerce partners such as Yahoo, Google, Orbitz, Meredith Publishing, and Blinkx.
• Responsible for every technical and design aspect of a division that has $50mm as an annual P&L
• Maintain business relationships with Google, Yahoo, Hitwise, and Accuweather
• Converted http://alot.com from a toolbar brand into a widget library with touch points in the browser toolbar, the desktop, and on home pages
• Developed configurable home page at http://home.alot.com which receives 180K daily uniques
• Supported $100K daily ad spend on affinity toolbars and product
• Assembled and lead a team of 23
• Created the SEO strategy that lead to a doubling of organic traffic and installs
• Guided our product and brand through the TRUSTe certification process
• Budget annual group operating expenses and contribution with CFO
• Author and present product vision to the CEO and Board of Directors
MS , Information Science , 1997 — 1998
BS , Biology - Genetics and Developmental Biology , 1992 — 1996