Sean Switzer, MBA

Sean Switzer, MBA

E-Commerce (E-Com) Optimization Expert

Orange County, California Area
Marketing and Advertising

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Sean Switzer, MBA's Overview


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Sean Switzer, MBA's Summary

· Expert in e-commerce (e-com) click-path attribution via data analysis and optimization
· Minimize overlap/cannibalization of Multi-Channel Funnel (MCF) conversions to maximize ROI
· E-com platforms: Magento, ZenCart, GoDaddy, Shopify, Dreamweaver extensions, & organic
· Search Engine Optimization (SEO) guru via content management & technical implementation
· Optimize advertising/marketing budgets, with increased ROAS & decreased CPM
· Implementation experience: multi-channel distribution via feed integration to CSE's & marketplaces
· CMS integration skills: WordPress, Joomla, & RSS feeds
· Technical understanding: HTML, CSS, Dreamweaver, PHP, and Javascript
· Full click-path attribution modeling expertise via tag management system (TMS) integration
· Retargeting advertising proficiency (display & social)
· Experienced in Pay-Per-Click (PPC) ad campaigns via Google's My Client Center (MCC)
· Google AdWords Certification - Search & Display Advertising
· Google Analytics Certification

· hyper-targeted marketing
· business intelligence & business analytics
· web development & web analytics
· highly technical marketing strategy
· responsive design marketing integration
· adaptive design marketing integration
· social media design integration
· retargeting optimization (social & display)
· affiliate relationship management & program optimization

Sean Switzer, MBA's Skills & Expertise

  1. SEO
  2. SEM
  3. Interactive Marketing
  4. Advertising
  5. Online Advertising
  6. Google Analytics
  7. Marketing Strategy
  8. Social Media
  9. Web Development
  10. Marketing Research
  11. Facebook Marketing
  12. Social Media Marketing
  13. Retargeting
  14. HTML
  15. Ad Networks
  16. Psychographics
  17. Wordpress
  18. Twitter
  19. E-commerce
  20. Click Path Attribution
  21. Web Analytics

View All (21) Skills View Fewer Skills

Sean Switzer, MBA's Education

Arizona State University, W. P. Carey School of Business

MBA, Master's Degree in Business Administration

Arizona State University

Bachelor of Science, Management (Business)

Sean Switzer, MBA's Certifications

  • Graduate Certification in Sustainable Technology & Management

    • Arizona State University
  • Google Analytics Individual Qualification

    • Google Certification ID # 01372612
  • Google AdWords Qualified Certification - Search Advertising

    • Google Certification ID # 01135249
  • Google Adwords Qualified Certification - Display Advertising

    • Google Certification ID # 01153379

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