Sean Smith

Current

• SEM Specialist at Musician's Friend and Guitar Center

Past

• VP Search Engine Marketing at CitiGroup
• Asst VP User Experience Analyst at Citigroup
• Asst. Language Teacher at Ninohe Board of Education, Japan

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Education

• University of North Florida
• University of North Florida
• Rensselaer Polytechnic Institute

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Recommended

7 people have recommended Sean

Connections

190 connections

Industry

Internet

Sean Smith’s Summary

As the Web becomes more and more crucial to our lives, finding what we need online becomes the killer app of any online business. Search engine marketing, an important part of the maturization of the Net, becomes an essential foundation for the success of the Web as an indispensable tool in human growth, business, and evolution. The culture, the philosophy, and the architecture of the Web makes it a community like none this species has ever seen. We must continue to ensure that its' growth is both organic and highly determined so that it remains useful and fulfilling to those who use it.

In a short time, the Web will become so prevalent that we will be unable to exist peacefully without it. And while the work I do, be it web design, IA, or SEM, may be a small part of it, it is the combined efforts of those like me, who want to see the Internet reach it's obvious potential, that shape it. I intend to be as much as part of that as possible.

Sean Smith’s Specialties:

Search Engine Optimization, Information Architecture, User Experience, Usability, User Studies, HTML, CSS, Project Management, Team Leading, Competitive Analysis, Research, Finance Industry, Web Habits and Trends, Web Traffic Analysis.

Sean Smith’s Experience

• SEM Specialist

  Musician's Friend and Guitar Center

  (Public Company; 1001-5000 employees; GTRC; Music industry)

  July 2007 — Present (1 year 4 months)

  Oversees and manages all aspects of organic and paid search engine marketing across all Musician's Friend web properties. Responsible for evaluation of company sites and developing and implementing a comprehensive search engine marketing strategy to improve the company's nature search results, sales, brand, and site visibility.

• VP Search Engine Marketing

  CitiGroup

  (Public Company; 10,001 or more employees; C; Internet industry)

  October 2004 — July 2007 (2 years 10 months)

  Manage Search Engine Marketing for all of CitiCards. Responsible for new card acquisition via interaction with search engines. Manage natural/organic and paid search. Also consulted with Global Consumer Group to develop search strategy for over 40 international divisions as well as non-card Citi Affiliate departments.

• Asst VP User Experience Analyst

  Citigroup

  (Public Company; 10,001 or more employees; C; Internet industry)

  February 2000 — October 2004 (4 years 9 months)

  Website UI, Design, Information Architecture and Traffic Analysis. Also designed and maintained Channel and Infrastructure Team CMS Intranet. Responsible for research and education of company VPs on Net habits, trends, and cycles. During tenure, managed improvements on accountonline.com and citicards.com to improve industry ranking from #12-#1 (gomez.com). Sites have remained #1 for 5 consecutive measurement cycles (2.5 years).

• Asst. Language Teacher

  Ninohe Board of Education, Japan

  (Government Agency; 501-1000 employees; Primary/Secondary Education industry)

  August 1995 — August 1998 (3 years 1 month)

  Managed elementary and secondary English education for the Ninohe City Board of Education in Japan. Developed curriculum, established improved teacher performance guidelines, taught in classrooms, worked with Mayor's office to create ambassador position in city government, taught nightly adult education classes, led monthly cultural exchange program, and assisted in city events to help foster cross-cultural awareness and understanding.

Sean Smith’s Education

• University of North Florida

  Graduate, Practical Philosophy and Applied Ethics, 2005 — 2007

• University of North Florida

  Undergraduate, Philosophy/Asian Studies, 1990 — 1995

• Rensselaer Polytechnic Institute

  N/A, Aeronautical Engineering, 1989 — 1990

Sean Smith’s Contact Settings

Interested In:

• career opportunities
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• new ventures
• job inquiries
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• business deals
• reference requests
• getting back in touch