Head of Digital Marketing at Ticketek (PBL Media)
Sydney Area, Australia
- Current
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- Head of Digital Marketing at Ticketek
- Past
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- Digital Marketing Manager at Ticketek
- Web Producer - Australia/New Zealand at Ticketek
- Litigation IT Support Manager at Sparke Helmore Lawyers
- IT & Application Support/Training at Coudert Brothers International Lawyers
- Management Information Analyst at Westpac
- Education
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- University of Newcastle
- APM College of Business & Communication
- St Peters College
- Recommended
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13 people have recommended Sean - Connections
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321
connections
- Industry
- Marketing and Advertising
- Websites
Sean Smith’s Summary
I am a professional marketer with a specialisation in digital and new media looking to integrate these new marketing channels into the greater marketing universe with a leading-edge brand.
With a career spanning numerous fields including consumer banking, legal, sales, technology and entertainment, I have developed a strong overview of the commercial landscape.
By combining a consumer-centric focus with expertise in email marketing, website development, SEM, online advertising, mobile marketing, CRM, affiliate programs, online promotions and integration with traditional marketing activity, I look to find and influence the right audiences with relevant media.
Sean Smith’s Specialties:
marketing, strategy, promotions, website design, usability, competitive analysis, SEM, SEO, email marketing, social networking, P&L, mobile marketing, online advertising, client relationship management, project management, affiliate negotiations, market research, customer segmentation, CRM, management, integrated marketing communications, digital & integrated media sales.
Sean Smith’s Experience
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Head of Digital Marketing
Ticketek
(Public Company; 201-500 employees; Entertainment industry)
May 2007 — Present (1 year 6 months)
Management & strategy for digital marketing activity including mobile, social networks, search & affiliate marketing. Manage asset commercialisation & growth of online advertising sales. Broker sponsorships and long-term partnerships. Construct integrated marketing campaigns for advertisers utilising PBL Media assets (Ticketek, Ch9, ninemsn, ACP Magazines etc). Creation of database acquisition, retention and monetisation strategies. Management of Digital Marketing P&L.
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Digital Marketing Manager
Ticketek
(Public Company; 201-500 employees; Entertainment industry)
July 2006 — April 2007 (10 months)
Plan, organise, lead and motivate a team of staff across Australia and New Zealand to achieve outstanding results within budgeted resources. Measure website performance, consumer activity metrics, email campaign effectiveness and channel strategy. Management of www.ticketek.com.au including day to day business, new feature concept design & consumer product development. Develop strategy & tactics for the use of Search Engine Marketing. Build digital campaigns across online & mobile platforms to support ticketing business & clients.
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Web Producer - Australia/New Zealand
Ticketek
(Public Company; 201-500 employees; Entertainment industry)
August 2004 — June 2006 (1 year 11 months)
Website design & management (AU/NZ), website content production (including copywriting, images, video, XHTML, CSS, XSLT, XML etc), feature design and production, project management, email marketing production & execution, management of creative/production staff, SEO/SEM, mobile campaign production, usability/accessability, IA & user experience & ecommerce management.
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Litigation IT Support Manager
Sparke Helmore Lawyers
(Partnership; 501-1000 employees; Law Practice industry)
February 2004 — August 2004 (7 months)
Establishment of IT Support function for Litigation Department, including online evidence repository and exploratory/referencing systems, computer forensics, setup and management of electronic courtrooms.
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IT & Application Support/Training
Coudert Brothers International Lawyers
(Partnership; 501-1000 employees; Law Practice industry)
2001 — 2003 (2 years)
IT helpdesk & network support, database design, application support & training, firewall & internet security management and management of online evidence repository and exploratory/referencing systems.
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Management Information Analyst
Westpac
(Public Company; 10,001 or more employees; WBC; Banking industry)
1998 — 2001 (3 years)
Worked with consumer lending & securitisation business units to develop effective workflow reporting systems. Highlighted trends & exceptions and identified continuous improvement opportunities. Involved data mining, analysis, data manipulation & report production.
Sean Smith’s Education
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University of Newcastle
Master of Marketing, 2008 — 2009 (expected)
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APM College of Business & Communication
Diploma of Business (Marketing), Digital and Interactive Marketing, 2007 — 2007
- Activities and Societies:
- AIMIA/APM Achievement Award for best results in Digital/Interactive
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St Peters College
1985 — 1989
Additional Information
Sean Smith’s Websites:
Sean Smith’s Interests:
Digital and Interactive Marketing, general marketing, mobile marketing, digital media, family, rugby union, Wallabies, Waratahs, golf
Sean Smith’s Groups:
Australian Interactive Media Industry Association, AIMIA,
Associate Member, AMAMI, Australian Marketing Institute, AMI,
Australian Direct Marketing Association, ADMA
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World Wildlife Fund -
AIMIA NSW State Chapter -
CRM -
Australian New Media -
Online Advertising Professionals -
ThoseInMedia (The who's who in all the media markets) -
IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now! -
ad:tech Sydney -
Revedia Group - Sr. Level Interactive Digital Media Professionals Only. -
Mobile Marketing Industry Australia -
Sales, Marketing and Senior Executive Club - Asia Pacific -
Music and Entertainment Professionals -
Sydney Media People -
AIMIA -
St Peter's Old Collegians -
Digital Media Group - Australia and New Zealand
Sean Smith’s Honors:
2008 - Speaker, Marketing 2.0 and Beyond, "Furthering customer engagement through marketing 2.0 strategies"
2008 - Judge, MAA Globes (Global Marketing Awards)
2008 - Speaker, AIMIA Intimates - "Getting the Metrics right"
2008 - Judge, APMA Star Awards (Aust Promotional Marketing Assoc)
2008 - Speaker, Ad:tech Conference (Sydney) - "Upselling the Digital Spend to Management"
2007 - AIMIA Achievement Award (APM Training Institute)
2007 - Speaker, Ad:tech Conference (Sydney) - "Changing Online Consumer Behaviour"
2006 - Ticketek, Achiever of the Year
Sean Smith’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
