Sean Smith

Sean Smith

Global CRM & Online Manager - HotelClub (Orbitz Worldwide)

Sydney Area, Australia

Current
Past
  • Head of Digital Marketing at Ticketek
  • Digital Marketing Manager at Ticketek
  • Web Producer - Australia/New Zealand at Ticketek

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Education
  • University of Newcastle
  • APM College of Business & Communication
  • St Peters College
Recommended
Sean has 16 recommendations 16 people have recommended Sean
Connections
474 connections
Industry
Marketing and Advertising
Websites

Sean Smith’s Summary

A new media marketing professional with experience in digital media development, B2C/B2B marketing strategy, asset commercialisation and online business strategy.

By utilising a consumer-centric focus with expertise in email marketing, website development, SEM, online advertising, mobile marketing, CRM, affiliate programs, online promotions and integration with traditional marketing activity, I look to find and influence the right audiences with relevant media.

Sean Smith’s Specialties:

marketing strategy, asset commercialisation, advertising & promotions, website design, usability, competitive analysis, SEM, SEO, email marketing, social networking, P&L, mobile marketing, client relationship management, project management, affiliate negotiations, market research, customer segmentation, CRM, management, integrated marketing communications, digital & integrated media sales.

Sean Smith’s Experience

  • Global CRM & Online Manager

    HotelClub, Orbitz Worldwide

    (Public Company; Leisure, Travel & Tourism industry)

    January 2009 — Present (7 months)

    Oversee global strategic direction for CRM activity and the HotelClub Membership program. Build predictive consumer behaviour models & segment profiles by harnessing the enormous stores of transactional & on-site data generated by HotelClub's online business model. Create & manage a global media & partner marketing platform to monetize non-transactional traffic via HotelClub’s digital assets.

  • Head of Digital Marketing

    Ticketek

    (Public Company; 201-500 employees; Entertainment industry)

    May 2007 — December 2008 (1 year 8 months)

    Management & strategy for digital marketing activity including mobile, social networks, search & affiliate marketing. Manage asset commercialisation & growth of online advertising sales. Broker sponsorships and long-term partnerships. Construct integrated marketing campaigns for advertisers utilising PBL Media assets (Ticketek, Ch9, ninemsn, ACP Magazines etc). Creation of database acquisition, retention and monetisation strategies. Management of Digital Marketing P&L.

  • Digital Marketing Manager

    Ticketek

    (Public Company; 201-500 employees; Entertainment industry)

    July 2006 — April 2007 (10 months)

    Plan, organise, lead and motivate a team of staff across Australia and New Zealand to achieve outstanding results within budgeted resources. Measure website performance, consumer activity metrics, email campaign effectiveness and channel strategy. Management of www.ticketek.com.au including day to day business, new feature concept design & consumer product development. Develop strategy & tactics for the use of Search Engine Marketing. Build digital campaigns across online & mobile platforms to support ticketing business & clients.

  • Web Producer - Australia/New Zealand

    Ticketek

    (Public Company; 201-500 employees; Entertainment industry)

    August 2004 — June 2006 (1 year 11 months)

    Website design & management (AU/NZ), website content production (including copywriting, images, video, XHTML, CSS, XSLT, XML etc), feature design and production, project management, email marketing production & execution, management of creative/production staff, SEO/SEM, mobile campaign production, usability/accessability, IA & user experience & ecommerce management.

  • Litigation IT Support Manager

    Sparke Helmore Lawyers

    (Partnership; 501-1000 employees; Law Practice industry)

    February 2004 — August 2004 (7 months)

    Establishment of IT Support function for Litigation Department, including online evidence repository and exploratory/referencing systems, computer forensics, setup and management of electronic courtrooms.

  • IT & Application Support/Training

    Coudert Brothers International Lawyers

    (Partnership; 501-1000 employees; Law Practice industry)

    2001 — 2003 (2 years)

    IT helpdesk & network support, database design, application support & training, firewall & internet security management and management of online evidence repository and exploratory/referencing systems.

  • Management Information Analyst

    Westpac

    (Public Company; 10,001 or more employees; WBC; Banking industry)

    1998 — 2001 (3 years)

    Worked with consumer lending & securitisation business units to develop effective workflow reporting systems. Highlighted trends & exceptions and identified continuous improvement opportunities. Involved data mining, analysis, data manipulation & report production.

Sean Smith’s Education

  • University of Newcastle

    Master of Marketing , 2008 — 2010 (expected)

  • APM College of Business & Communication

    Diploma of Business (Marketing) , Digital and Interactive Marketing , 2007 — 2007

    Activities and Societies:
    AIMIA/APM Achievement Award for best results in Digital/Interactive

  • St Peters College

    1985 — 1989

Additional Information

Sean Smith’s Websites:

Sean Smith’s Interests:

Digital and Interactive Marketing, general marketing, mobile marketing, digital media, family, rugby union, Wallabies, Waratahs, kayaking, blues guitar

Sean Smith’s Groups:

Australian Interactive Media Industry Association, AIMIA,
Associate Member, AMAMI, Australian Marketing Institute, AMI,

  •    World Wildlife Fund
  •    CRM
  •    eMarketing Association Network
  •    Australian New Media
  •    ThoseinMedia
  •    Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
  •    Travel 2.0: Interactive Travel Industry Professionals
  •    Orbitz Alumni Network
  •    Sales, Marketing and Senior Executive Club - Asia Pacific
  •    THAT's Professional (Travel, Hospitality, Aviation & Tourism)
  •    Tweeple
  •    Sydney Media People
  •    Online Travel Marketing (OTM)
  •    AIMIA
  •    St Peter's Old Collegians
  •    Interactive Minds
  •    Digital Media Group - Australia and New Zealand
  •    Loyalty 360
  •    Ticketek Alumni
  •    Xpand Xpresso - Digital

Sean Smith’s Honors:

2009 - Speaker, Interactive Minds Brisbane, "Email 2.0: Evolve Your Email Marketing"
2009 - Speaker, No Vacancy, "When the going gets tough, the tough get Marketing"
2008 - Speaker, Marketing 2.0 and Beyond, "Furthering customer engagement through marketing 2.0 strategies"
2008 - Judge, MAA Globes (Global Marketing Awards)
2008 - Speaker, AIMIA Intimates - "Getting the Metrics right"
2008 - Judge, APMA Star Awards (Aust Promotional Marketing Assoc)
2008 - Speaker, Ad:tech Conference (Sydney) - "Upselling the Digital Spend to Management"
2007 - AIMIA Achievement Award (APM Training Institute)
2007 - Speaker, Ad:tech Conference (Sydney) - "Changing Online Consumer Behaviour"
2006 - Ticketek, Achiever of the Year

Sean Smith’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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