Director, Emerging Media at Atomic PR
San Francisco Bay Area
- Current
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- Director, Emerging Media at Atomic PR
- Co-Founder at Grooveeffect
- Past
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- Emerging Media Strategist at JWT
- Search Engine Marketing Project Manager at JWT Specialized Communications
- Merchandising / Affiliate Manager at Trymedia Systems
- Freelance Video Editor & Motion Graphics Artist (Self-employed)
- Education
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- Academy of Art University
- Recommended
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6 people have recommended Sean - Connections
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181
connections
- Industry
- Marketing and Advertising
- Websites
Sean Mulholland’s Summary
I'm a creative web strategist specializing in social media, digital marketing, and video. I've worked on a variety of projects during my career, ranging from profitable P2P fileseeding to large-scale SEO & SEM campaigns to video production, for clients such as Boeing, Ford, Verizon, Gap Kids, Bebo, LinkedIn, and Mint.com...everything from blue-chip Fortune 50 brands to innovative startups.
It all started when I began dialing into BBS's at 2400 baud, entranced by the ANSI art crawling slowly down my screen. As the modern web started to evolve, I was the first kid on the block with 128Kbps ISDN "broadband" in the 90's. My 8th grade class even labeled me 'Into Internet' (seriously). Everyone around me assumed I would be a web developer of some sort.
So I made the logical choice - move to San Francisco and enroll in film school. I was always good at the internet, so I thought I should get pretty good at some other things too.
Not too long after landing on the West coast, I found my way into a successful tech start-up (TryMedia), and then made my way to a huge global ad agency (JWT). I also won a Gold Addy Award, and one of my documentaries was licensed by Current TV.
And this was before I had even finished school.
Today I've combined my creative and technical skills to head up the digital group at Atomic PR, and am a founding member of Random Animal, a new sister agency the company launched in 2008.
I also manage Grooveeffect, a popular lifestyle site that curates the best in urban/indie style, music, and trends, and I lend tech support to BeautyHype, a site managed by my better half.
For my full portfolio, including a demo reel, various project case studies, and my blog, be sure to check out my site at SeanMulholland.com.
Sean Mulholland’s Specialties:
New & Emerging Media
Social Media
Search (SEO / SEM / PPC)
- Certified Google AdWords Professional
- Yahoo Search Marketing Ambassador
Blog expertise (Movable Type / Word Press)
- Development, design, and content
Video and multimedia production
- Camera, edit, and effects
Sean Mulholland’s Experience
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Director, Emerging Media
Atomic PR
(Privately Held; Public Relations and Communications industry)
September 2007 — Present (1 year 11 months)
I head up our Digital Ops group, which specializes in social media, multimedia, and the web. Our team is designed to help our clients excel in all things digital, and we accomplish that in two ways:
First, we are integrated into various Atomic teams and are closely involved with brainstorming, concepting, and strategy when it comes to the social web and various multimedia.
In addition to the thinking, we are designed to execute a variety of programs as well. We're fully equipped with staff and equipment on-site to shoot video (two pro HD camera rigs, lighting kits, etc), execute on search and social media campaigns, and develop social web experiences.
Some of the clients we've worked with include Verizon Wireless, Six Apart (MovableType / TypePad), Mint.com, Ingres, Bebo, and LinkedIn. -
Co-Founder
Grooveeffect
(Marketing and Advertising industry)
2005 — Present (4 years)
Grooveeffect is an urban/indie lifestyle site dedicated to curating the best in emerging style, music, and trends. Originally launched in late 2004 as a small web store, it was re-launched in late 2005 as a content site, and quickly grew to be one of the leading sites in its niche.
// www.grooveeffect.com -
Emerging Media Strategist
JWT
(Public Company; 201-500 employees; Marketing and Advertising industry)
February 2007 — August 2007 (7 months)
As the Emerging Media Strategist I focused on how JWT could best leverage new technologies for our clients in fields such as Mobile, In-Game advertising, and Web 2.0 technologies such as Search, Blogs, Social Networking, Social Media, Virtual Worlds, and the community driven web.
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Search Engine Marketing Project Manager
JWT Specialized Communications
(Public Company; 201-500 employees; Marketing and Advertising industry)
July 2004 — January 2007 (2 years 7 months)
- Active participant in new business initiatives, presenting capabilities both internally and to clients and prospects. Winner of 2004 ‘Flying Colors’ new business award, and recently helped the agency win a $1M+ SEM account.
- Developed strong relationships with media and agency partners and led the strategic implementation of accounts.
- Manage over $200K of organic search engine optimization (SEO) business for clients such as Ford and General Motors.
- Manage over $1MM in paid search business (PPC) for clients such as Boeing, Starbucks, and Intel.
- Developed and implemented JWT SC search and analytics reporting methodologies which combine multiple data sources to create comprehensive and actionable reports. -
Merchandising / Affiliate Manager
Trymedia Systems
(Privately Held; 11-50 employees; Computer Games industry)
September 2002 — June 2004 (1 year 10 months)
Trymedia is a leading provider of secure digital distribution in the PC game market with over 200 million secure downloads to date - acquired by Macrovision in 2005.
- Led the first known commercialization of the BitTorrent P2P network. Managed all phases of the project from server build to promotion of content, which created a new revenue channel that generated thousands of dollars in sales per month.
- Researched, developed, and implemented in-house P2P seeding into all major P2P networks including FastTrack (Kazaa), eDonkey/Overnet, Gnutella, and OpenNap.
- Manage Trymedia’s in-house affiliate network through all phases.
-Designed and published two weekly email newsletters, one to consumers (appx. 250K users on list) and one to affiliate partners.
- Led an in-house search engine optimization campaign for Trygames.com, a large database driven dynamic website. -
Freelance Video Editor & Motion Graphics Artist
Self-employed
(Self-Employed; Myself Only; Motion Pictures and Film industry)
January 2003 — February 2003 (2 months)
- Gap Kids, Video Wall: American Advertising Federation (AAF) Gold Addy Award Winner.
- Colleen Quen, Documentary Short: Picked up by Current.tv for use in a L’Oreal promotion on their website.
- Progrexion, Gateway Computers Presentation: Provided full production for a company presentation to Gateway Computers.
- Trymedia Systems, Game Developers Conference 2005: Provided full event coverage and DVD production.
- Woodbury University Promotional Video: Performed motion graphics and video editing.
- Trymedia Systems, Game Developers Conference 2004: Provided full event coverage and DVD production.
Sean Mulholland’s Education
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Academy of Art University
BFA , Film & New Media , 2001 — 2005
Additional Information
Sean Mulholland’s Websites:
Sean Mulholland’s Interests:
the internets
Sean Mulholland’s Honors:
- Member, American MENSA
- 97th percentile GMAT overall score, perfect 6/6 writing score
Sean Mulholland’s Contact Settings
Interested In:
- new ventures
- expertise requests
- reference requests
- getting back in touch
