Director, Emerging Media at Atomic PR
San Francisco Bay Area
- Current
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- Director, Emerging Media at Atomic PR
- Past
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- Emerging Media Strategist at JWT
- Search Engine Marketing Project Manager at JWT Specialized Communications
- Merchandising / Affiliate Manager at Trymedia Systems
- Freelance Video Editor & Motion Graphics Artist (Self-employed)
- Education
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- Academy of Art University
- Recommended
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6 people have recommended Sean - Connections
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129
connections
- Industry
- Marketing and Advertising
- Websites
Sean Mulholland’s Summary
I'm a new media whiz based out of San Francisco. Right now I'm the Director, Emerging Media at Atomic PR, one of the leading tech PR agencies in the SF Bay Area.
Since the 'net blew up in the 90's a lot of media has been called 'new' at some point or another. Whether it be the explosion in peer-to-peer (P2P) networks, affiliate marketing, search marketing, or the current Web 2.0 buzz, I've worked with it all. I've built legal and profitable P2P seed networks in the very early days of BitTorrent, worked extensively in search with blue-chip clients such as Boeing and Starbucks, managed affiliate programs in the PC gaming industry, and have extensive search, blog and social media expertise.
While strategy is important, it takes good creative to allow even the best strategy have any hope of success. Going beyond my techie side I hold a BFA from the Academy of Art University and am solid in web design, film, video, sound, and photography. Some of my more successful work was a project for Gap Kids that won an American Advertising Federation Gold Addy Student Award, and a documentary on SF designer Colleen Quen which was picked up by Current.tv.
When not in the office, I continue my obsession with new media at home by managing a popular urban culture site with my wife (Grooveeffect.com). When I don't have a computer screen in front of me, you can find me dodging traffic on the streets of San Francisco while atop my trusty road bike.
Sean Mulholland’s Specialties:
* Certified Google AdWords Professional
* Yahoo Search Marketing Ambassador
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay Per Click Advertising (PPC / CPC)
Blogs and Social Media
Web 2.0
Social Networks
Video and multimedia production
Client Relations
Sean Mulholland’s Experience
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Director, Emerging Media
Atomic PR
(Privately Held; 11-50 employees; Public Relations and Communications industry)
September 2007 — Present (11 months)
Now that the Internet has become a dominant force in communications we're able to speak directly to consumers through search engines, social media, social networks, video, blogs, and word of mouth. It's my job to make sure we do it in a way that's authentic within the social media landscape while still being highly effective for our clients.
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Emerging Media Strategist
JWT
(Public Company; 201-500 employees; Marketing and Advertising industry)
February 2007 — August 2007 (7 months)
As the Emerging Media Strategist I focused on how JWT could best leverage new technologies for our clients in fields such as Mobile, In-Game advertising, and Web 2.0 technologies such as Search, Blogs, Social Networking, Social Media, Virtual Worlds, and the community driven web.
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Search Engine Marketing Project Manager
JWT Specialized Communications
(Public Company; 201-500 employees; Marketing and Advertising industry)
July 2004 — January 2007 (2 years 7 months)
- Active participant in new business initiatives, presenting capabilities both internally and to clients and prospects. Winner of 2004 ‘Flying Colors’ new business award, and recently helped the agency win a $1M+ SEM account.
- Developed strong relationships with media and agency partners and led the strategic implementation of accounts.
- Manage over $200K of organic search engine optimization (SEO) business for clients such as Ford and General Motors.
- Manage over $1MM in paid search business (PPC) for clients such as Boeing, Starbucks, and Intel.
- Developed and implemented JWT SC search and analytics reporting methodologies which combine multiple data sources to create comprehensive and actionable reports. -
Merchandising / Affiliate Manager
Trymedia Systems
(Privately Held; 11-50 employees; Computer Games industry)
September 2002 — June 2004 (1 year 10 months)
Trymedia is a leading provider of secure digital distribution in the PC game market with over 200 million secure downloads to date - acquired by Macrovision in 2005.
- Led the first known commercialization of the BitTorrent P2P network. Managed all phases of the project from server build to promotion of content, which created a new revenue channel that generated thousands of dollars in sales per month.
- Researched, developed, and implemented in-house P2P seeding into all major P2P networks including FastTrack (Kazaa), eDonkey/Overnet, Gnutella, and OpenNap.
- Manage Trymedia’s in-house affiliate network through all phases.
-Designed and published two weekly email newsletters, one to consumers (appx. 250K users on list) and one to affiliate partners.
- Led an in-house search engine optimization campaign for Trygames.com, a large database driven dynamic website. -
Freelance Video Editor & Motion Graphics Artist
Self-employed
(Self-Employed; Myself Only; Motion Pictures and Film industry)
January 2003 — February 2003 (2 months)
- Gap Kids, Video Wall: American Advertising Federation (AAF) Gold Addy Award Winner.
- Colleen Quen, Documentary Short: Picked up by Current.tv for use in a L’Oreal promotion on their website.
- Progrexion, Gateway Computers Presentation: Provided full production for a company presentation to Gateway Computers.
- Trymedia Systems, Game Developers Conference 2005: Provided full event coverage and DVD production.
- Woodbury University Promotional Video: Performed motion graphics and video editing.
- Trymedia Systems, Game Developers Conference 2004: Provided full event coverage and DVD production.
Sean Mulholland’s Education
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Academy of Art University
BFA, Film & New Media, 2001 — 2005
Additional Information
Sean Mulholland’s Websites:
Sean Mulholland’s Interests:
- Professionally: Innovative Startups, Emerging Technologies, Online Advertising, Online Marketing, Interactive Advertising, Interactive Marketing, Web 2.0 - Personally: Urban culture, city road biking, film making, photography.
Sean Mulholland’s Groups:
American MENSA
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LinkedSEO member
Sean Mulholland’s Honors:
- JWT "Flying Colors" Award for New Business Generation, 2005
- JWT "Night on the Town" award for Boeing National Presentation
- Member, American MENSA
- 97th percentile GMAT overall score, perfect 6/6 writing score
Sean Mulholland’s Contact Settings
Interested In:
- new ventures
- expertise requests
- reference requests
- getting back in touch
