Director, Digital Ops at Atomic PR
San Francisco Bay Area
- Current
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- Director, Digital Ops at Atomic PR
- Co-Founder at Grooveeffect
- Past
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- Emerging Media Strategist at JWT
- Search Engine Marketing Project Manager at JWT Specialized Communications
- Merchandising / Affiliate Manager at Trymedia Systems
- Video Editor & Motion Graphics Artist at Self (Sole Proprietorship)
- Education
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- Academy of Art University
- Recommended
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6 people have recommended Sean - Connections
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197
connections
- Industry
- Marketing and Advertising
- Websites
Sean Mulholland’s Summary
I'm a creative web strategist specializing in social media, digital marketing, and video. I've worked on a variety of projects during my career, ranging from profitable P2P fileseeding to large-scale SEO & SEM campaigns to video production, for clients such as Boeing, Ford, Verizon, Gap Kids, Bebo, LinkedIn, and Mint.com...everything from blue-chip Fortune 50 brands to innovative startups.
As a kid, I was a lifelong techie, tearing down and rebuilding computers at 10 years old, and running up an $800 phone bill dialing into BBS's during the pre-internet days. My 8th grade class even gave me the title 'Into Internet' (seriously) when the post-Mosaic Web was barely two years old.
So, when deciding what to do with myself after high school, I made the logical choice...move to San Francisco and enroll in film school. Not too long after landing on the West coast, I won a Gold Addy Award, and one of my documentaries was licensed by Current TV.
I couldn't escape my techie side though, especially not in SF. While in school I found my way into a successful tech start-up (TryMedia), and then made my way to a huge global ad agency (JWT).
Today I've combined my creative and technical skills to head up the Digital Ops group at Atomic PR, and am a founding member of Random Animal, a sister agency the company launched in 2008.
I also manage Grooveeffect, a Top 20 music blog (as ranked by Alexa) that curates the best in urban/indie style, music, and trends, and I lend tech support to BeautyHype, a site managed by my better half.
For my full portfolio, including a demo reel, various project case studies, and my blog, be sure to check out my site at SeanMulholland.com.
Sean Mulholland’s Specialties:
New & Emerging Media
Social Media
Search (SEO / SEM / PPC)
- Certified Google AdWords Professional
- Yahoo Search Marketing Ambassador
Blog expertise (Movable Type / Word Press)
- Development, design, and content
Video and multimedia production
- Production, Direction, Camera, and Post
Sean Mulholland’s Experience
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Director, Digital Ops
Atomic PR
(Privately Held; Public Relations and Communications industry)
September 2007 — Present (2 years 3 months)
I head up our Digital Ops group, which specializes in social media, multimedia, search, and web marketing/PR. Our team is designed to help our clients excel in all things digital, and we accomplish that in two ways:
First, we are integrated into various Atomic teams and are closely involved with brainstorming, concepting, and strategy when it comes to the social web and various multimedia.
In addition to the thinking, we are designed to execute a variety of programs as well. We've built out a video studio with staff on-site to produce video (two pro HD camera rigs, lighting kits, etc), execute on search and social media campaigns, and develop social web experiences.
Some of the clients we've worked with include Verizon Wireless, Six Apart (MovableType / TypePad), Mint.com, Ingres, Bebo, Smule, Ingres, Simplify Media, and LinkedIn. -
Co-Founder
Grooveeffect
(Marketing and Advertising industry)
2005 — Present (4 years )
Grooveeffect is an urban/indie lifestyle site dedicated to curating the best in emerging style, music, and trends. According to Alexa.com, it is one of the Top 20 music blogs on the web.
Originally launched in late 2004 as a small web store, it was re-launched in late 2005 as a content site, and quickly grew to be one of the leading sites in its niche.
Beyond content, I am the lead developer of the site, managing everything from server admin to front- and back-end web development.
// LAMP environment
// Customized content-managed back-end (Perl, MySQL)
// xHTML/CSS/PHP/JS front-end
http://www.grooveeffect.com/ -
Emerging Media Strategist
JWT
(Public Company; WPP; Marketing and Advertising industry)
February 2007 — August 2007 (7 months)
As the Emerging Media Strategist I focused on how JWT could best leverage new technologies for our clients in fields such as Search, Blogs, Social Networking, Social Media, Virtual Worlds, and the community driven web. Major projects included:
// Managed the transition of dozens of SEO / PPC related activities to a partner agency as I moved into my new role.
// Helped train and onboard a replacement SEM PM, and transition projects and client-contacts smoothly.
// Strategic research and recommendations on virtual worlds, social networks, and social media presented agency-wide. -
Search Engine Marketing Project Manager
JWT Specialized Communications
(Public Company; NASDAQ:WPPGY; Marketing and Advertising industry)
July 2004 — January 2007 (2 years 7 months)
Managed both organic SEO and paid (PPC) search engine marketing campaigns for clients across the agency.
// Active participant in new business initiatives, presenting capabilities both internally and to clients and prospects. Winner of 2004 ‘Flying Colors’ new business award.
// Managed over $200K of organic search engine optimization (SEO) business for clients such as Ford and General Motors.
// Managed over $1MM in paid search business (PPC) for clients such as Boeing and Shea Homes.
// Developed JWT SC search and analytics reporting methodologies which combine multiple data sources to create comprehensive and actionable reports. -
Merchandising / Affiliate Manager
Trymedia Systems
(Computer Games industry)
September 2002 — June 2004 (1 year 10 months)
Trymedia is a leading provider of secure digital distribution in the PC game market with over 200 million secure downloads to date - acquired by Macrovision in 2005.
// Led the first known commercialization of the BitTorrent P2P network. Managed all phases of the project from server build to promotion of content, which created a new revenue channel that generated thousands of dollars in sales per month.
// Researched, developed, and implemented in-house P2P seeding into all major P2P networks including FastTrack (Kazaa), eDonkey/Overnet, Gnutella, and OpenNap.
// Manage Trymedia’s in-house affiliate network through all phases.
// Led an in-house search engine optimization campaign for Trygames.com, a large database driven dynamic website. -
Video Editor & Motion Graphics Artist
Self (Sole Proprietorship)
(Sole Proprietorship; Entertainment industry)
January 2003 — February 2003 (2 months)
Highlights include:
// Gap Kids, Video Wall: American Advertising Federation (AAF) Gold Addy Award Winner
// Colleen Quen, Documentary Short: Licensed by Current.TV
Sean Mulholland’s Education
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Academy of Art University
BFA , Film & New Media , 2001 — 2005
Additional Information
Sean Mulholland’s Websites:
Sean Mulholland’s Interests:
the internets
Sean Mulholland’s Groups:
American MENSA
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LinkedSEO -
JWT -
Social Media Marketing -
Academy of Art San Francisco -
Academy of Art University Alumni Association
Sean Mulholland’s Honors:
- Member, American MENSA
- 97th percentile GMAT overall score, perfect 6/6 writing score
Sean Mulholland’s Contact Settings
Interested In:
- new ventures
- expertise requests
- reference requests
- getting back in touch
