Sean Carton

Sean Carton

Director of the Center for Digital Communication, Commerce, and Culture at the University of Baltimore

Baltimore, Maryland (Baltimore, Maryland Area)
Higher Education

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Sean Carton's Overview

  • Chief Strategy Officer at Design by Five
  • Columnist at ClickZ Network
  • VP Interactive Media at Richardson Myers & Donofrio

500+ connections


Sean Carton's Experience

Professor of the Practice,School of Communications Design

University of Baltimore

Educational Institution; 51-200 employees; Higher Education industry

August 2012Present (2 years 2 months) Baltimore, Maryland Area

Educational Institution; 51-200 employees; Higher Education industry

May 2011Present (3 years 5 months) Center for Digital Communication, Commerce, and Culture

I'm the Founder and Director of the Center for Digital Communication, Commerce, and Culture at the University of Baltimore. I created the Center with the mission to create the next generation of designers, writers, leaders, scholars, and creators of communications, commerce, and culture for the connected digital age. The Center's activities concentrate on three areas: 1) Facilitating teaching, learning and dialogue about the impact of digital technology on communications, commerce, and culture; 2) Catalyzing community engagement, synergy, and economic development by developing connections between innovators, artists, entrepreneurs, leaders, and thinkers within the Greater Baltimore region; and 3) Developing original scholarship, curricula, intellectual property, and innovations that enhance living, learning, working, and playing in our connected digital age.

Chief Creative Officer


Privately Held; 11-50 employees; Marketing and Advertising industry

March 2006Present (8 years 7 months)

As Chief Creative Officer at idfive, I help clients understand the constantly changing intersections of design, marketing, communication, and technology through creative ideas and beautiful solutions.

Chief Strategy Officer

Design by Five

2006Present (8 years)

As Chief Strategy Officer at Design by Five, I help my clients' businesses thrive by working with them to understand how digital communications technologies impact their business, their customers, and their prospects...and then collaborate with them to turn that understanding into actionable strategies to grow their businesses by increasing sales, facilitating customer loyalty, encouraging customer engagement, increasing customer satisfaction, and enhancing their visibility across all media.


ClickZ Network

Privately Held; 11-50 employees; Internet industry

2000Present (14 years)

For more than a decade I have been covering trends in digital marketing, technology, and communication for ClickZ through my "Marketing Trends" and "Leading Edge" columns. And after commenting on the bleeding edge of online digital media since 1991, I've learned one thing: technology might change quickly, but people change slowly. Having worked in the online communications biz through the boom of the late 90's, the dot-bomb of the early 2000's, the rise of Web 2.0 in the middle of the first decade, and the explosion of mobile and social media in recent years I've learned how to identify hype (even in its cute larval stage), recognize the deceptively sweet stench of BS from miles away, and how to make industry "experts" dissolve simply by asking "why?" at the right time. But while starry-eyed newbies and technophile idealists may find me a bit curmudgeon-y at times, I'm still filled with awe and wonder when I think about how far we've come in such a short time and how far we still have to go. There are still a lot of great ideas out there: I write about them on ClickZ.

Privately Held; 11-50 employees; E-Learning industry

20012010 (9 years)

Delivered talk on social media and recruitment marketing

Dean, School of Design + Media

Philadelphia University

Educational Institution; 1001-5000 employees; Higher Education industry

May 2004March 2006 (1 year 11 months)

I founded the School of Design+Media at Philadelphia University after the breakup of the School of Architecture and Design. I lead faculty in Digital Design, Graphic Design, Industrial Design, and Instructional Design through the transition and laid the foundation for Philly U's transition into the 21st century through initiatives such leading the creation of the Industrial Design department's Rapid Prototyping Lab and creating one of the first degree programs in Digital Animation in the region.

Chief Experience Officer

Carton Donofrio Partners

Privately Held; 11-50 employees; Marketing and Advertising industry

19962005 (9 years)

After the merger of Carton Donofrio Interactive and Richardson, Myers & Donofrio, I lead the agency's digital efforts and worked to integrate them with CDP's "traditional" advertising, marketing, and branding practices. Over the course of my tenure Carton Donofrio Partners became known as one of the most forward-thinking, innovative, and digitally-savvy agencies in the Mid-Atlantic region.

VP Interactive Media

Richardson Myers & Donofrio

19962000 (4 years)

Sean Carton's Projects

  • ClickZ Articles

    • January 2000 to Present
    Team Members: Sean Carton

    My columns on digital marketing strategy and new developments in technology.

  • University of Baltimore Digital Initiative

    • September 2013 to Present
    Team Members: Sean Carton

    Starting in September of 20132, UB faculty, staff, and students will undertake a university-wide Digital Initiative to understand the profound effect of the evolving digital world on our lives while also harnessing digital power for learning—in effect to answer the question, “What does it mean to be living, working, playing, creating, and learning—and thriving—in this new digital world?”

    The goal of this initiative is to engage the UB community in an inclusive, participatory, and creative process to produce innovative thinking in response to the core understanding that digital technology has already and irrevocably changed our world. As Marshall McLuhan observed, the message of any medium or technology is the change in scale, pace, or pattern it introduces into human affairs. The UB Digital Initiative will thus develop a critical understanding of the digital revolution and its impact on teaching, research, and learning on the one hand, and living, working, and playing on the other. In so doing, we hope to create innovative, actionable, and measurable change across the University of Baltimore. If we are successful in this initiative, what we learn will deeply inform our scholarship, what and how we teach, and the role each of us plays as a citizen in our civic and professional communities.

Sean Carton's Skills & Expertise

  1. Writing
  2. Teaching
  3. Public Speaking
  4. Social Media
  5. Information Architecture
  6. Copywriting
  7. Editing
  8. User Experience
  9. Blogging
  10. Online Advertising
  11. Web Design
  12. Advertising
  13. Social Media Marketing
  14. Marketing Strategy
  15. Content Strategy
  16. Digital Marketing
  17. Graphic Design
  18. SEO
  19. Digital Media
  20. Marketing
  21. Email Marketing
  22. Entrepreneurship
  23. Newsletters
  24. Content Development
  25. Copy Editing
  26. Digital Strategy
  27. Creative Direction
  28. New Media
  29. WordPress
  30. Google Analytics
  31. Online Marketing
  32. Web Analytics
  33. Integrated Marketing
  34. Brand Development
  35. Marketing Communications
  36. Social Networking
  37. Creative Strategy
  38. Web Content
  39. Content Management
  40. Facebook
  41. Interactive Marketing
  42. Publishing
  43. SEM
  44. Corporate Branding
  45. Mobile Marketing

View All (45) Skills View Fewer Skills

Sean Carton's Education

University of Baltimore

Doctor of Communications Design, Communications, Design, Usability, Information Architecture

September 1998May 2005

University of Maryland, College Park

MA, English Literature

September 1990May 1992

University of Maryland Baltimore County

BA, English, Psychology


Sean Carton's Additional Information


writing, teaching, public speaking, reading, collecting antique cookbooks, video games, innovation, cultural criticism, fringe technologies and science, DIY/Making, nifty tools, sailing, American Mastiffs, and, most importantly, my beautiful family.

Groups and Associations:

Potapskut Sailing Association, University of Maryland College of Liberal Arts Advisory Board, University of Baltimore College of Arts and Sciences Advisory Board, Digital Harbor High School Advisory Board, Refresh Baltimore, Merrymount Arts Council, Chair AAF Baltimore 2008 ADDY Awards Alex Brown Center for Entrepreneurial Leadership, AAAA “Interactive Marketing & New Media” Committee 1998-2004, Maryland Survivor’s Scholarship Fund Co-Founder, Greater Baltimore Technology Council, Gov. William Donald Schaeffer’s 2003 Transition Team

Honors and Awards:

2011 ClickZ Marketing Excellence Award (Individual)
2010 Gold ADDY for campaign (online and outdoor)
2009 Silver ADDY for web site, Graduate Management Admission Council
Best Web Design Firm, Baltimore 2001
Top 100 Web Firm, Industry Standard
Top 100 Web Site of All Time, Cool Tool of the Day, POV Magazine
New York Art Director’s Club One Show, Award of Merit
Webby Award, 2000
PRSA “Best in Maryland”

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