
Web Marketing: SEO (Search Engine Optimization) & Web Analytics Consultant [sean & antezeta.com]
Milan Area, Italy

Web Marketing: SEO (Search Engine Optimization) & Web Analytics Consultant [sean & antezeta.com]
Milan Area, Italy
I run a web marketing consultancy specialized in the Search Engine Optimization (SEO) and Web Analytics / Metrics.
* Search Engine Optimization (SEO) / Search Engine Optimisation
* Web Analytics
* Email Marketing
* Web Marketing Courses
(Privately Held; 1-10 employees; Internet industry)
January 2005 — Present (5 years )
Antezeta (www.antezeta.com) is an Internet Consultancy focusing on Search Engine Optimization and Web Analtyics.
(Public Company; 51-200 employees; Internet industry)
September 2000 — December 2004 (4 years 4 months)
* Oversaw technology for the leading Italian real estate web portal
* planned and managed IT budget
* negotiated and managed multi-year outsourcing contract and associated SLA
* developed and managed technical partnerships with over 20 vendors
defined and implemented internal IT processes and procedures
(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)
December 1998 — August 2000 (1 year 9 months)
* designed global business systems specifications for HP Consulting
* lead technical assessments of current and emerging technologies; issue "go" and "no go" recommendations insuring proper IT investment
* performed business process gapping utilizing interview techniques and process reviews
* co-authored HPC information architecture facilitating strategic and tactical discussions with senior management
applied project management based methodology (scoping, risk analysis, wbs deliverables)
* contributed to and encouraged knowledge capture and re-use
(Public Company; 10,001 or more employees; HPC; Information Technology and Services industry)
April 1996 — November 1998 (2 years 8 months)
* managed pan-European application rollout projects
* defined service levels and expectations via SLA (Service Level Agreements) improving insured service availability and customer satisfaction
* performed service monitoring, reporting and implemented quality improvements
* provided pan-European user support through an ACD call center
(Educational Institution; 51-200 employees; Research industry)
January 1995 — March 1996 (1 year 3 months)
* led development, maintenance & user support of library IT systems for the second largest physics library in Europe.
(Privately Held; 11-50 employees; Computer Software industry)
November 1989 — January 1994 (4 years 3 months)
Access is a developer of relational database applications for nonprofits and municipalities in North America.
Project Manager (1990-1994)
Art Registration System - Designed and implemented at Los Angeles County Museum of Art
* analyzed museum registration methods and process flow, integrating into project
* developed project work plan and time estimate proposal
coordinated Cambridge & Los Angeles project teams, completing project on time and within budget.
Technical Liaison - Facilitated technical communication between ADMINS Inc. and Access.
* verified ADMINS/V32 bugs, diagnosed platform and/or version dependencies
* prioritized and delivered bug reports and enhancement requests to ADMINS
* tested patches and new releases from ADMINS, trained and updated colleagues.
Programmer/Analyst - Product Development Department (1989-90)
* performed billable work in ADMINS/V32 relational database 4GL
* promoted to Project Manager after 1 year.
(Internet industry)
1987 — 1987 (less than a year)
Graduate Studies Certificate , German Language and Political Economy , 1987 — 1988
BS - Honors in Physics , Physics , September 1982 — June 1986
Web Analytics Association, MILANIN, LinkedSEO, SEO Manchester, La Cena Lunga, Deirdré's Network!, PPU, British Chamber of Commerce for Italy, STATEoftheNET, American Business Group