Community Manager at Electronic Arts
- Austin, Texas (Austin, Texas Area)
- Computer Games
Seán Bulger's Overview
- Community Manager at Electronic Arts
- Kansei Gakuin Daigaku
- Michigan Technological University
Seán Bulger's Summary
Community management, social media, content creation and writing are my primary specializations. I have an extensive background gaming and technology, and an expertise in technical communications that allows me to translate complicated concepts into easily understood ones. I've worked as a community manager in the game industry and in gaming-focused computer hardware, and as a social media manager in the high-tech industry.
Specialties: Community management, social media, metrics tracking and analysis, campaign planning, sweepstakes management, event planning, public relations, editing, blogging, copywriting, ghostwriting
Seán Bulger's Experience
Public Company; 5001-10,000 employees; EA; Entertainment industry
October 2013 – Present (1 year) Austin, TX
I operate as a community manager for games in EA's Mobile division. So far, I have worked on four different titles: MONOPOLY Bingo, SCRABBLE Digital, Tetris Blitz and Heroes of Dragon Age. I have managed up to three games simultaneously.
Much of my work focuses on the retention and acquisition of community members, including on our social channels (and I do manage two Facebook pages of nearly one million Likes each). I develop our content calendars, draft posts, and hold direct, two-way communication with members of the community. I perform in-depth analysis on community and social metrics to determine the effectiveness of our outreach, community sentiment, top issues from players, and more.
I maintain a close relationship with third-party license owners, such as Hasbro, Mattel and Blue Planet Planet Software, to ensure that their IPs are being well respected and represented.
I also work very closely with our other internal departments:
- QA, to ensure that issues identified by the community are reported and tested
- Customer Service, to ensure that players are getting the help they need, both from the CSRs and from me. We are also able to keep each other informed about common issues, and how they can be resolved.
- Marketing, to better maintain consistent messaging across all platforms, and to assist in the development and execution of promotions, announcements, and other events.
- Development, to keep them informed on player feedback, be it praise, critiques, or requests, to help them better plan future updates.
Social Media Manager
Public Company; 10,001+ employees; QCOM; Wireless industry
September 2011 – October 2013 (2 years 2 months) Austin, Texas
After Qualcomm's acquisition of Bigfoot Networks, I transitioned my responsibilities to their Atheros division, while also expanding my role.
I simultaneously managed the social media accounts and communities for Qualcomm Atheros, Killer Gaming and Skifta, with a focus on the acquisition and retention of high-value followers. As primarily a B2B business, we targeted members of the media and executives of major partner/customers, along with highly influential technology enthusiasts. I also collaborated closely with partners, including Cisco, Nokia, Wi-Fi Alliance, HomePlug Alliance and others, on cross-promotions and events.
To measure the success of our social promotions, I performed in-depth analysis of our analyzed and tracked metrics on the health and growth of all our social media channels.
I was the managing editor and contributor for the Qualcomm Atheros blog, The Wire. I planned the editorial calendar, interviewed engineers, project managers and executives on cutting edge new technologies to create content.
I have attend and covered major industry events, including E3 and CES.
Privately Held; 11-50 employees; Computer Hardware industry
July 2009 – September 2011 (2 years 3 months) Austin, Texas Area
I managed all of Bigfoot Networks' social media accounts and forums, with a focus on the acquisition and retention of community members.
I attended and covered industry events to promote Bigfoot Networks, including the Game Developers Conference, QuakeCon and Penny Arcade Expo.
I was the managing editor and contributor for the Bigfoot Networks blog. I drafted articles to cover product announcements and general PC gaming news, and I collaborated with major eSports teams to create game guides and eSports coverage.
I collaborated with partners on a large number of major cross-promotions and events that heightened the engagement with the community, while keeping a strong focus on the core messages for the Killer networking products. Among these partners were:
- Major game companies (CCP, SOE, Trion, ArenaNet, Turbine, EA, etc...)
- Prominent hardware manufacturers and OEMs (SteelSeries, Alienware, GIGABYTE, ASUS, etc...)
- Our sponsored eSports organizations (SK Gaming, Team Dignitas, Evil Geniuses, Fnatic, CLG, Team Solomid, etc...)
Freelance Game Reviewer
Privately Held; 1-10 employees; Online Media industry
May 2009 – September 2009 (5 months)
I drafted in-depth reviews of games within the MMO genre after careful analysis.
Privately Held; 11-50 employees; Information Technology and Services industry
April 2009 – July 2009 (4 months)
I created training videos, graphics and other materials for SpeakWrite’s dictation software.
The WarCry Network
December 2005 – June 2008 (2 years 7 months)
I held several different positions at WarCry during my time with them, including acting as the the site manager for their Vanguard: Saga of Heroes and EVE Online network sites. I maintained a close relationship with the studios behind the game so that I could accurately report news and generate content that was of interest to the fans of those respective games. I also maintained a small staff of reporters, designers, and moderators.
I also maintained a regular column that focused on communities within MMOs, Often this dealt with how MMO design affected communities within games, and how games could be designed to better incorporate communities and encourage their growth.
As a reporter, I also covered the latest news from 11 different MMOs for the WarCry Network’s hub site.
During my time with WarCry, I covered major industry events, including E3 and the Game Developers Conference.
Co-Instructor for SYP
Educational Institution; 1001-5000 employees; Higher Education industry
June 2006 – July 2006 (2 months)
I instructed high school students attending the Summer Youth Program on the fundamentals of the various types and phases of game design.
Seán Bulger's Skills & Expertise
- Social Networking
- Social Media
- Public Relations
- Technical Writing
- Community Management
- Social Media Marketing
- Content Management
- Copy Editing
- Social Media Advertising
- Video Games
- Content Development
- Content Strategy
- Community Sites
- Digital Media
- Web Content Management
- Online Marketing
Seán Bulger's Education
Kansei Gakuin Daigaku
2007 – 2008
I studied at this university through USAC's study abroad program. While at the university, I studied the Japanese language and culture, as well as the cultures of several other East Asian countries. I lived with a Japanese family during this stay and studied along with people from a huge variety of nations.
Activities and Societies: Kansei Gakuin Kendo Club
B.S., Scientific and Technical Communications
2004 – 2008
My concentration in my degree program program was primarily focused on Public Relations, and I also received a Certification in Media.
In Husky Game Development, a student-run game development company, I served in various positions, such as Art Director, Lead Developer, and Vice President of Communications. I also worked with n-Space on the development of several game pitches while at HGD.
Activities and Societies: IGDA MTU Student Club Vice President, USAC Study Abroad Program to Osaka Japan, Husky Game Development, Linux Users Group VP of Public Relations
Seán Bulger's Additional Information
social media, community management, writing, gaming, game industry, new technology, communications technology, online communities, mobile computing, web applications
- Groups and Associations:
Community Managers Group
Contact Seán for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch