Seán Bulger

Seán Bulger

Community Manager at Electronic Arts

Location
Austin, Texas (Austin, Texas Area)
Industry
Computer Games

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Seán Bulger's Overview

Current
Past
Education
Connections

226 connections

Websites

Seán Bulger's Summary

Community management, social media, content creation and writing are my primary specializations. I have an extensive background gaming and technology, and an expertise in technical communications that allows me to translate complicated concepts into easily understood ones. I've worked as a community manager in the game industry and in gaming-focused computer hardware, and as a social media manager in the high-tech industry.

Specialties: Community management, social media, metrics tracking and analysis, campaign planning, sweepstakes management, event planning, public relations, editing, blogging, copywriting, ghostwriting

Seán Bulger's Experience

Community Manager

Electronic Arts

Public Company; 5001-10,000 employees; EA; Entertainment industry

October 2013Present (1 year) Austin, TX

I operate as a community manager for games in EA's Mobile division. So far, I have worked on four different titles: MONOPOLY Bingo, SCRABBLE Digital, Tetris Blitz and Heroes of Dragon Age. I have managed up to three games simultaneously.

Much of my work focuses on the retention and acquisition of community members, including on our social channels (and I do manage two Facebook pages of nearly one million Likes each). I develop our content calendars, draft posts, and hold direct, two-way communication with members of the community. I perform in-depth analysis on community and social metrics to determine the effectiveness of our outreach, community sentiment, top issues from players, and more.

I maintain a close relationship with third-party license owners, such as Hasbro, Mattel and Blue Planet Planet Software, to ensure that their IPs are being well respected and represented.

I also work very closely with our other internal departments:

- QA, to ensure that issues identified by the community are reported and tested

- Customer Service, to ensure that players are getting the help they need, both from the CSRs and from me. We are also able to keep each other informed about common issues, and how they can be resolved.

- Marketing, to better maintain consistent messaging across all platforms, and to assist in the development and execution of promotions, announcements, and other events.

- Development, to keep them informed on player feedback, be it praise, critiques, or requests, to help them better plan future updates.

Social Media Manager

Qualcomm

Public Company; 10,001+ employees; QCOM; Wireless industry

September 2011October 2013 (2 years 2 months) Austin, Texas

After Qualcomm's acquisition of Bigfoot Networks, I transitioned my responsibilities to their Atheros division, while also expanding my role.

I simultaneously managed the social media accounts and communities for Qualcomm Atheros, Killer Gaming and Skifta, with a focus on the acquisition and retention of high-value followers. As primarily a B2B business, we targeted members of the media and executives of major partner/customers, along with highly influential technology enthusiasts. I also collaborated closely with partners, including Cisco, Nokia, Wi-Fi Alliance, HomePlug Alliance and others, on cross-promotions and events.

To measure the success of our social promotions, I performed in-depth analysis of our analyzed and tracked metrics on the health and growth of all our social media channels.

I was the managing editor and contributor for the Qualcomm Atheros blog, The Wire. I planned the editorial calendar, interviewed engineers, project managers and executives on cutting edge new technologies to create content.

I have attend and covered major industry events, including E3 and CES.

Community Manager

Bigfoot Networks

Privately Held; 11-50 employees; Computer Hardware industry

July 2009September 2011 (2 years 3 months) Austin, Texas Area

I managed all of Bigfoot Networks' social media accounts and forums, with a focus on the acquisition and retention of community members.

I attended and covered industry events to promote Bigfoot Networks, including the Game Developers Conference, QuakeCon and Penny Arcade Expo.

I was the managing editor and contributor for the Bigfoot Networks blog. I drafted articles to cover product announcements and general PC gaming news, and I collaborated with major eSports teams to create game guides and eSports coverage.

I collaborated with partners on a large number of major cross-promotions and events that heightened the engagement with the community, while keeping a strong focus on the core messages for the Killer networking products. Among these partners were:

- Major game companies (CCP, SOE, Trion, ArenaNet, Turbine, EA, etc...)

- Prominent hardware manufacturers and OEMs (SteelSeries, Alienware, GIGABYTE, ASUS, etc...)

- Our sponsored eSports organizations (SK Gaming, Team Dignitas, Evil Geniuses, Fnatic, CLG, Team Solomid, etc...)

Freelance Game Reviewer

MMORPG.com

Privately Held; 1-10 employees; Online Media industry

May 2009September 2009 (5 months)

I drafted in-depth reviews of games within the MMO genre after careful analysis.

Training Specialist

SpeakWrite

Privately Held; 11-50 employees; Information Technology and Services industry

April 2009July 2009 (4 months)

I created training videos, graphics and other materials for SpeakWrite’s dictation software.

Reporter

The WarCry Network

December 2005June 2008 (2 years 7 months)

I held several different positions at WarCry during my time with them, including acting as the the site manager for their Vanguard: Saga of Heroes and EVE Online network sites. I maintained a close relationship with the studios behind the game so that I could accurately report news and generate content that was of interest to the fans of those respective games. I also maintained a small staff of reporters, designers, and moderators.

I also maintained a regular column that focused on communities within MMOs, Often this dealt with how MMO design affected communities within games, and how games could be designed to better incorporate communities and encourage their growth.

As a reporter, I also covered the latest news from 11 different MMOs for the WarCry Network’s hub site.

During my time with WarCry, I covered major industry events, including E3 and the Game Developers Conference.

Co-Instructor for SYP

Michigan Technological University

Educational Institution; 1001-5000 employees; Higher Education industry

June 2006July 2006 (2 months)

I instructed high school students attending the Summer Youth Program on the fundamentals of the various types and phases of game design.

Seán Bulger's Skills & Expertise

  1. Social Networking
  2. Social Media
  3. Journalism
  4. Public Relations
  5. Technical Writing
  6. Community Management
  7. Marketing
  8. Social Media Marketing
  9. Editing
  10. Content Management
  11. Copywriting
  12. Facebook
  13. Blogging
  14. HTML
  15. Copy Editing
  16. Ghostwriting
  17. Social Media Advertising
  18. Twitter
  19. Video Games
  20. Content Development
  21. Content Strategy
  22. Editorial
  23. Community Sites
  24. Digital Media
  25. Web Content Management
  26. Online Marketing
  27. WordPress

View All (27) Skills View Fewer Skills

Seán Bulger's Education

Kansei Gakuin Daigaku

Foriegn Studies

20072008

I studied at this university through USAC's study abroad program. While at the university, I studied the Japanese language and culture, as well as the cultures of several other East Asian countries. I lived with a Japanese family during this stay and studied along with people from a huge variety of nations.

Activities and Societies: Kansei Gakuin Kendo Club

Michigan Technological University

B.S., Scientific and Technical Communications

20042008

My concentration in my degree program program was primarily focused on Public Relations, and I also received a Certification in Media.

In Husky Game Development, a student-run game development company, I served in various positions, such as Art Director, Lead Developer, and Vice President of Communications. I also worked with n-Space on the development of several game pitches while at HGD.

Activities and Societies: IGDA MTU Student Club Vice President, USAC Study Abroad Program to Osaka Japan, Husky Game Development, Linux Users Group VP of Public Relations

Seán Bulger's Additional Information

Websites:
Interests:

social media, community management, writing, gaming, game industry, new technology, communications technology, online communities, mobile computing, web applications

Groups and Associations:

Community Managers Group

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