Co-Director at Hooper, Sanford, Baldwin, & Thomas Student-Run Ad Agency
Athens, Georgia Area
- Current
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- Executive Vice President at UGA Ad Club
- Co-Director at Hooper, Sanford, Baldwin, & Thomas Student-Run Ad Agency
- Grady Ambassador at UGA Grady Ambassadors
- Customer Service Manager at Trumps Catering
- Past
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- Intern at Translation Consultation & Brand Imaging
- VP of Professional Programming at UGA Ad Club
- Assistant Account Executive at Hooper, Sanford, Baldwin, & Thomas Student-Run Ad Agency
- Promotion & Event Planner at University Union - Entertainment
- Education
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- The University of Georgia
- University of Southern California
- Connections
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127
connections
- Industry
- Marketing and Advertising
- Websites
Scott W. Sparks’s Experience
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Executive Vice President
UGA Ad Club
(Educational Institution; Higher Education industry)
May 2009 — Present (8 months)
After managing speakers and agency visits last year with my partner, we now partner as President & Vice President of the entire UGA Ad club.
Some of my main responsibilities include:
-Assisting the President & any other members in developing, executing, & managing all club activities
-Keeping a pulse on membership viewpoints towards UGA Ad Club activities, events, & speakers, including conducting informal research on membership satisfaction and opinions, ways to improve, change, etc.
-Further monitoring Executive activities and conduct Executive Board surveys each semester to evaluate board member performance & UGA Ad Club activities
-Attending & helping manage all club-related events or activities -
Co-Director
Hooper, Sanford, Baldwin, & Thomas Student-Run Ad Agency
(Educational Institution; Marketing and Advertising industry)
May 2009 — Present (8 months)
As one of the two HSBT co-directors, I am responsible for the organization & operation of UGA’s student-run advertising agency.
Some of my main responsibilities include:
-Recruiting student volunteers for all client teams including the individual team leadership positions
-Managing day-to-day agency business as well as solicit campus & local area Athens businesses as clients and
-Supervising all activities with regard to new accounts
-Continuously developing & implementing a plans for improvement
-Manage the HSBT Executive Board & keep up communication with the UGA Ad Club Executive Board. -
Grady Ambassador
UGA Grady Ambassadors
(Educational Institution; Marketing and Advertising industry)
May 2009 — Present (8 months)
For my senior year, I was chosen as one of the few ambassadors to represent Grady College's positive & last image.
I am responsible for planning & implementing special events such as college tours, Student Appreciation Day, Homecoming activities, Spring & Fall Convocation, Grady Career Day, & other Grady-related events or activities. -
Customer Service Manager
Trumps Catering
(Events Services industry)
September 2007 — Present (2 years 4 months)
Every fall, I work with the UGA Athletic Department & Trumps Catering to manage the sky suites in Sanford Stadium.
Some of my main responsibilities include:
-Evaluating and catering to needs of up to 80 people at regular athletic events
-Creating comfortable environments and manage stock for clients -
Intern
Translation Consultation & Brand Imaging
(Marketing and Advertising industry)
May 2009 — August 2009 (4 months)
During the majority of my summer at Translation, I worked on the Wrigley account, along with any accounts associated with the Specialty Team. This included any sugar brands (Doublemint, Juicy Fruit, Big Red, Winterfresh, & Spearmint), Orbit Mist, Orbit Big Pak, Altoids, and the branding of Lady Gaga. After the other two fellow interns left during July, I was put to work on any of Translation's other accounts in need.
Some of my main duties included:
-Daily new business research and company-wide reports
-Tri-weekly trend reports covering client-related news, music/entertainment news, internet finds & new websites, industry-related news, and a miscellaneous section.
-Presentation on overall, upcoming trends
-Booking travel plans
-Communicating client needs
-Brainstorming innovative brand solutions
-Creating decks to translate & present research, strategy, & new plans
-Meeting with record labels, new web services, & other companies for possible future partnerships
-Taking & translating notes from various meetings & conventions
-Representing Translation & then presenting new concepts from New York City's Internet Week -
VP of Professional Programming
UGA Ad Club
(Marketing and Advertising industry)
August 2008 — May 2009 (10 months)
-Propose and produce bi-monthly speech and dinner events for 50-60 persons featuring high-level regional advertising professionals
-Coordinate biannual tours of Atlanta advertising companies, including Grey Group and T. G. Madison -
Assistant Account Executive
Hooper, Sanford, Baldwin, & Thomas Student-Run Ad Agency
(Marketing and Advertising industry)
August 2008 — May 2009 (10 months)
-Conceive and carry out innovative promotional strategies for local Italian restaurant chain
-Craft campaign materials, events, and guerilla marketing strategies that will maximize client profit margins and penetrate a younger market
-Manage team of 7 students, including administering weekly meetings, delegating individual tasks, and communicating plans and progress regularly -
Promotion & Event Planner
University Union - Entertainment
(Marketing and Advertising industry)
August 2006 — August 2008 (2 years 1 month)
-Generated ideas for, planned, promoted, and produced events for up to 1,000 people regularly, with a team
Scott W. Sparks’s Education
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The University of Georgia
ABJ , Advertising , 2006 — 2010 (expected)
- Activities and Societies:
- New Media Institute, Hooper Sanford Baldwin & Thomas Student-Run Ad Agency, UGA Ad Club, Grady Ambassadors
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University of Southern California
Commercial Production 2007 — 2007
During my freshman summer, I traveled to Los Angeles to attend a Commercial Production class at the University of Southern California's School of Cinematic Arts.
While there I...
-Created, composed, produced, and edited two professional 30-second commercials for national brands Heinz Ketchup and Mattel Scrabble
-Participated in extensive six-week residential course exploring all elements of commercial advertising, including strategy, marketing, composition, production, and placement
Additional Information
Scott W. Sparks’s Websites:
Scott W. Sparks’s Interests:
An Athens native turned official UGA Bulldawg majoring in Advertising & New Media. I fancy branding, innovative/social media, traveling anywhere/everywhere, hip hop/rap/r&b, & most of all "frontslashes." After completing my enjoyably busy & exciting summer internship, I am starting my senior year at The University of Georgia.
Scott W. Sparks’s Groups:
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American Advertising Federation (AAF) -
University of Georgia Grady College of Journalism and Mass Communication Alumni -
Atlanta Interactive Marketing Association -
Social Media Today -
Viral Marketing Professionals
Scott W. Sparks’s Honors:
-Member, Golden Key International Honor Society (October 2008-present)
-Member, The National Society of Collegiate Scholars (January 2007-present)
-Nominee, Blue Key Honor Society (November 2008-present)
-Honoree, The Dean’s List, The University of Georgia (December 2006-present)
-Recipient, The Hope Scholarship, The University of Georgia (August 2006-present)
Scott W. Sparks’s Contact Settings
Interested In:
- career opportunities
- new ventures
- reference requests
- getting back in touch
