Veteran eBusiness and Customer Experience Management Professional
Calgary, Canada Area
- Current
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- Director, Insight & Planning at Critical Mass
- Past
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- Manager, Strategy and Information Architecture at FCBi
- Senior Information Architect at Teehan+Lax
- Information Architect & Art Director at Modem Media
- Art Director at Random Media Core / Bluespark
- Recommended
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5 people have recommended Scott - Connections
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435
connections
- Industry
- Marketing and Advertising
- Websites
Scott Weisbrod’s Summary
Blog: http://www.scottweisbrod.com/
As Director, Insight & Planning at Critical Mass, Scott's role is to translate strategic business goals and complex customer needs into exceptional online customer experiences. With over ten years experience, Scott has created successful online solutions for leading brands including Dell, General Motors, Citibank, and IBM.
Previously, Scott has provided strategic and creative leadership at leading digital marketing companies including DraftFCB and Modem Media. At these companies, Scott led cross-disciplinary teams of Art Directors, Planners, Copy Writers, Information Architects and Web Developers.
Scott is also an active member and contributor to the information architecture and experience design communities. He currently serves as the local ambassador for the User Experience Network in Calgary and is an active member of the Information Architecture Institute.
Scott has authored articles for Marketing Magazine and Strategy Magazine. He also blogs regularly at Experience Planner (http://www.scottweisbrod.com).
Scott Weisbrod’s Specialties:
Customer Experience Management, Strategic & Tactical Planning, Cross-Channel Experience Design, Account Planning, Brand Strategy, Information Architecture, Qualitative Research, Business Analysis, New Business Development, Success Measurement & Analysis, Interaction/Web Design & Development, Rich Internet Applications
Scott Weisbrod’s Experience
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Director, Insight & Planning
Critical Mass
(Privately Held; 201-500 employees; Marketing and Advertising industry)
June 2005 — Present (3 years 5 months)
Account planning and interaction design strategy for Fortune 500 companies.
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Manager, Strategy and Information Architecture
FCBi
(Marketing and Advertising industry)
February 2003 — June 2005 (2 years 5 months)
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Senior Information Architect
Teehan+Lax
(Privately Held; 11-50 employees; Online Media industry)
July 2002 — February 2003 (8 months)
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Information Architect & Art Director
Modem Media
(Public Company; 201-500 employees; DIGITAS; Marketing and Advertising industry)
January 2000 — June 2002 (2 years 6 months)
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Art Director
Random Media Core / Bluespark
(Marketing and Advertising industry)
December 1997 — December 1999 (2 years 1 month)
Additional Information
Scott Weisbrod’s Websites:
Scott Weisbrod’s Groups:
Information Architecture Institute, Calgary User Experience Group, UXNet, Toronto UX Irregulars
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The Personal MBA Community -
User Experience Network
Scott Weisbrod’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
