Scott Weisbrod

Current

Account Director at Critical Mass

Past

Director, Insight & Planning at Critical Mass
Manager, Information Architecture at Critical Mass
Manager, Strategy and Information Architecture at FCBi

Senior Information Architect at Teehan+Lax
Information Architect & Art Director at Modem Media
Art Director at Random Media Core / Bluespark

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Recommended

6 people have recommended Scott

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Scott Weisbrod’s Summary

Blog: http://www.scottweisbrod.com/

As Account Director at Critical Mass, Scott's role is to translate strategic business goals and complex customer needs into exceptional online customer experiences. With over ten years experience, Scott has created successful online solutions for leading brands including Dell, General Motors, Citibank, USAA, IBM and most recently, AT&T Mobility and Consumer Markets.

Previously, Scott has provided strategic and creative leadership at leading digital marketing companies including DraftFCB and Modem Media. At these companies, Scott led cross-disciplinary teams of Art Directors, Planners, Copy Writers, Information Architects and Web Developers.

Scott is also an active member and contributor to the information architecture and experience design communities. He currently serves as the local ambassador for the User Experience Network in Calgary and is an active member of the Information Architecture Institute.

Scott has authored articles for Marketing Magazine and Strategy Magazine. He also blogs regularly at Experience Planner (http://www.scottweisbrod.com).

Scott Weisbrod’s Specialties:

Customer Experience Management, Strategic & Tactical Planning, Cross-Channel Experience Design, Account Planning, Brand Strategy, Information Architecture, Qualitative Research, Business Analysis, New Business Development, Success Measurement & Analysis, Interaction/Web Design & Development, Rich Internet Applications

Scott Weisbrod’s Experience

Account Director

Critical Mass

(Privately Held; Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)
Director, Insight & Planning

Critical Mass

(Privately Held; Marketing and Advertising industry)

January 2007 — June 2008 (1 year 6 months)

Account planning and interaction design strategy for Fortune 500 companies.
Manager, Information Architecture

Critical Mass

(Privately Held; Marketing and Advertising industry)

June 2005 — December 2006 (1 year 7 months)
Manager, Strategy and Information Architecture

FCBi

(Marketing and Advertising industry)

February 2003 — June 2005 (2 years 5 months)
Senior Information Architect

Teehan+Lax

(Privately Held; 11-50 employees; Online Media industry)

July 2002 — February 2003 (8 months)
Information Architect & Art Director

Modem Media

(Public Company; 201-500 employees; DIGITAS; Marketing and Advertising industry)

January 2000 — June 2002 (2 years 6 months)
Art Director

Random Media Core / Bluespark

(Marketing and Advertising industry)

December 1997 — December 1999 (2 years 1 month)