Scott Peterson

Scott Peterson

Executive Director of Checks and Balances Project and Founder of Relay Blue Digital Strategies LLC

Washington D.C. Metro Area
Marketing and Advertising

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Scott Peterson's Overview

  • Founder at Relay Blue Digital Strategies LLC
  • Executive Director at Checks and Balances Project
  • Co-Founder at Relay Station Digital Strategies
  • Managing Director of Communications at New York Stock Exchange Regulation
  • Media Relations Consultant at Interactive Brokers Group
  • Director, Communications at The Nasdaq Stock Market
  • Director of Public Affairs at North American Securities Administrators Association (NASAA)
  • Consultant at Edelman Public Relations

500+ connections


Scott Peterson's Experience

Privately Held; 1-10 employees; Marketing and Advertising industry

July 2014Present (4 months) Washington D.C. Metro Area

We amplify stories online for real world results. Our teams provide a complete line of online strategy, marketing, and training products and services for progressive nonprofits and clean energy.

Executive Director

Checks and Balances Project

June 2014Present (5 months) Washington D.C. Metro Area

Holding government officials, lobbyists and corporate management accountable to the public.

Privately Held; 1-10 employees; Marketing and Advertising industry

January 2011July 2014 (3 years 7 months) Washington D.C. Metro Area

I'm co-founder of Relay Station Digital Strategies, a fast expanding agency that helps clients reach meaningful goals. We start with a thorough understanding of your objectives, then plan, execute, and measure so your organization can communicate with more people, build your reputation, and enlist advocates to expand your influence or bottom line. We also offer training services and short-term digital strategy consulting.

Our teams focus on solving your challenging online problems. We love what we do and we work with a select group of wonderful clients. Call us today at 202.630.8014 for a free consultation. Let's see if we make sense for you.

Managing Director of Communications

New York Stock Exchange Regulation

May 2004July 2009 (5 years 3 months)

Head of regulatory communications, reported to CEO. Provided advice, counsel, and strategic counseling to senior management. Created and ran a comprehensive communications program and was responsible for communications strategy, tactics, and implementation. Primary NYC and national media spokesperson. Outreach to Washington, DC-based media and interest groups.

Revitalized media communications strategy, earning widespread coverage.
Wrote communications for CEO, including critical congressional testimony, speeches, and press releases. Wrote talking points for senior staff/government relations. Final editor of documents.
Created and implemented multiprong communications plan to respond to SEC Censure of Exchange; damage to NYSE minimized.
Conceived and organized the highly successful NYSE Regulation Annual Securities Conferences.
Supervised all internal and external company-wide events to insure excellence, including seminars, conferences, forums, web casts, and teleconferences.
Developed third-party advocates, e.g., academics, non-profits.
Created monthly Breakfast with Rick program for CEO to inspire/engage regulatory employees.
Managed NYSE Regulation website that received 18,500 visitors per month.

Media Relations Consultant

Interactive Brokers Group

Public Company; 501-1000 employees; IBKR; Financial Services industry

20032004 (1 year)

Communications strategy counselor.

Director, Communications

The Nasdaq Stock Market

Public Company; 1001-5000 employees; NDAQ; Financial Services industry

November 1997May 2003 (5 years 7 months)

Spokesperson for the Nasdaq Stock Market. Interacted with news organizations from across the U.S. and the world. Planned and executed campaigns and events to build, enhance and protect the organization's reputation. Managed $1 million annual budget and corporate communications staff of five.

Led development and implementation of integrated communications strategy, leading to strengthened understanding of company strategy.
Led creation and implementation of plan to publicize new trading platform-Nasdaq's primary business objective in 2002-resulting in 83% positive or neutral media coverage.
Created program to communicate virtues of Nasdaq technology, resulting in widespread positive coverage in trade and mainstream publications.
Led team that created new communications plan after market downturn, improving overall press coverage and spotlighting business line successes.
In response to 9/11, set up temporary press office at data center in Connecticut to reassure world that Nasdaq was operable.
Supervised Nasdaq Newsroom website that was praised by journalists and analysts as valuable and easy-to-use.
Keynote speaker at Ragan's Strategic Media Relations Conference.
Recipient of four Nasdaq President's Awards for outstanding work.

Director of Public Affairs

North American Securities Administrators Association (NASAA)

March 1996October 1997 (1 year 8 months)

Directed communications strategy for association of state/provincial securities agencies. Wrote speeches and prepared press conference talking points.

Advised executive director and board on communications strategies and tactics. Pitched and coordinated interviews with financial press.
Organized quarterly media events on subjects such as law enforcement actions, investor alerts and legislative campaigns. Included national press conferences, video news releases, media advisories and releases, documents, staff management, after-event media interviews, and peer review wrap-up reports.


Edelman Public Relations

September 1995February 1996 (6 months)

Media relations for the Competitive Long Distance Coalition. Included writing releases and editorials, managing press conferences, pitching news stories, and reputation management.
Speechwriting for Senator Howard Baker, chairman of the Coalition.

Scott Peterson's Volunteer Experience & Causes

  • Volunteer Experience

    • Community Council Member

      Faith Alliance for Climate Solutions (FACS)
      • Environment
      January 2014 present (10 months)

      We are a growing faith alliance in Fairfax County, Virginia, working in partnership with Interfaith Power & Light (DC.MD.NoVa), organized for climate change solutions. We see this as a moral, spiritual responsibility to protect future generations.

Scott Peterson's Publications

  • When Does A Tweet Become Libel?

    • Relay blog
    • May 7, 2014
    Authors: Scott Peterson

    There’s a lesson here for everyone who tweets. Don’t commit twibel.

  • 10 Great Ways to Engage Your Online Community

    • Relay blog
    • April 2, 2014
    Authors: Scott Peterson

    You’ve spent the time and money to build an audience. Now what? How do you engage them and build followers into a true online community that responds and comes back for more?

  • How Nonprofits Can Profit from Mobile Donations

    • Relay blog
    • February 20, 2014
    Authors: Scott Peterson

    If you’re a nonprofit executive or in charge of fundraising, you’re already focused on major donors, sustainers, and events. It’s really not that hard to add mobile donations to the mix.

  • Facebook Sharing: Activate Your Army

    • Relay blog
    • January 17, 2014
    Authors: Scott Peterson

    By motivating your followers to share, you can multiply your organization’s reach on Facebook. Best of all, except for a little time, it’s free!

Scott Peterson's Summary

We're an idea factory focused on our client's goals. We assemble digital products. Win at engagement and analysis to move your program forward. And we love what we do!!

Specialties include:
Trend insights
Communications strategy
Website creation & maintenance
Digital marketing tactics & analytics
Paid search
Email fundraising
Social media training

Contact Us. 202.630.8014 or by email at

Scott Peterson's Certifications

  • Certificate of Financial Planning

    • Georgetown University
    • December 2009

Scott Peterson's Education

University of Southern California

Bachelor of Arts, Cinema

Scott Peterson's Skills & Expertise

  1. Strategic Communications
  2. Media Relations
  3. Corporate Communications
  4. Social Media
  5. Social Media Marketing
  6. Press Releases
  7. Public Relations
  8. Strategy
  9. Blogging
  10. Leadership
  11. Reputation Management
  12. Social Networking
  13. Marketing Communications
  14. Business Strategy
  15. Nonprofits
  16. Communications Planning
  17. Spokesperson
  18. Digital Marketing
  19. Marketing Strategy
  20. Digital Strategy
  21. Fundraising
  22. Digital Media
  23. Public Speaking

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