Scott Templar

Scott Templar

Sr. Consultant / CEO: AMG

Greater Grand Rapids, Michigan Area

Current
  • eBusiness Consultant at Vera Bradley Designs
  • CEO / Sr. Consultant at AMG
Past
  • Owner/President at Slingshot Bicycle Company
  • Owner at Active Sports Promotion Company
Education
  • Ferris State University
Connections
107 connections
Industry
Marketing and Advertising
Websites

Scott Templar’s Summary

I work with leading brands to provide a wide range of consulting solutions. I believe in strategic alignment, critical paths, outsourcing, measurable goals, accountability, and the entrepreneurial spirit.

Professional Experience:

> On-line / off-line strategy
> Brand touchpoint planning
> eBusiness
> Social media
> Affiliate marketing
> Public relations
> Opinion molding
> Sales (B2B, B2C)
> Data mining, web analytics and ROI tracking
> Search marketing
> Sports marketing and promotion
> Corporate sponsorship
> Product design, prototyping, testing, and domestic and international manufacturing
> Intellectual property
> OEM sourcing and partnership development
> Incentive and Corporate Special Markets sales and marketing
> Project management
> Raising capital and investor relations


Scott Templar’s Experience

  • eBusiness Consultant

    Vera Bradley Designs

    (Privately Held; 201-500 employees; Apparel & Fashion industry)

    November 2007Present (1 year)

    Consultant for Multi-Channel eBusiness strategies, including: social media marketing and commerce, affiliate marketing, mobile marketing and commerce, and search marketing.

  • CEO / Sr. Consultant

    AMG

    (Marketing and Advertising industry)

    April 1998Present (10 years 7 months)

    AMG is a Brand Innovation Company

    - Project Management for Strategic Initiatives
    - On-line/Off-line Strategy Integration
    - Multi-Channel Internet Sales and Marketing
    - Affiliate Marketing Consultation
    - Brand Touch Point Analysis
    - Interactive Media
    - Mobile Marketing and Commerce
    - Viral/Social Networking and Marketing
    - Corporate Special Markets Sales and Marketing
    - E-business Strategy and Execution

    - AMG has provided marketing services for leading companies, including - Vera Bradley, State Farm Insurance, Fuji Film, Zondervan, Scent Lok, Jeep, Slingshot Bikes.

  • Owner/President

    Slingshot Bicycle Company

    (Sporting Goods industry)

    July 2001January 2007 (5 years 7 months)

    - I led the purchase of Slingshot in 2001
    - Acted as managing partner for the brands re-launch until 2007
    - Developed e-commerce strategies
    - Worked directly with major OEM suppliers such as: Kenda, White Brothers, Velocity, Crank Brothers, FSA
    - Developed new and managed existing Intellectual Property

  • Owner

    Active Sports Promotion Company

    (Sports industry)

    February 1994April 1998 (4 years 3 months)

    Managed sports promotion and marketing programs.


Scott Templar’s Education

  • Ferris State University

    B.S., Sports Management


Additional Information

Scott Templar’s Websites:

Scott Templar’s Groups:

  •    Pro Marketers - For Marketing Professionals
  •    Sports Marketing and PR Pros
  •    E-Commerce Network
  •    Sports Marketing 2.0
  •    E-Commerce Solutions
  •    Social Media Marketing
  •    Sports Industry Network™
  •    Rich Media Solutions Group
  •    Tweeple
  •    Action Sports Networking
  •    Professional Cycling Network

Scott Templar’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests

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