
Co-founder at BRANDTRANSFER
Greater Grand Rapids, Michigan Area

Co-founder at BRANDTRANSFER
Greater Grand Rapids, Michigan Area
I work with leading brands to provide a wide range of consulting solutions. I believe in strategic alignment, critical paths, outsourcing, measurable goals, accountability, and the entrepreneurial spirit.
Professional Experience:
On-line / off-line strategy, brand touchpoint planning, mobile marketing & commerce, social media, affiliate marketing, comparison shopping, public relations, sales (B2B, B2C), data mining, web analytics and ROI tracking, search marketing, sports marketing and promotion,corporate sponsorship, product design, prototyping, testing, domestic and international manufacturing, intellectual property, OEM sourcing and partnership development,incentive and corporate special markets sales and marketing.
(Privately Held; Internet industry)
October 2009 — Present (2 months)
BRANDTRANSFER is a performance based internet sales and marketing agency. We help leading brands develop programs for ecommerce and digital marketing enhancement.
every.interaction.counts
(Marketing and Advertising industry)
April 1998 — Present (11 years 8 months)
AMG is a Brand Innovation Company
- Project Management for Strategic Initiatives
- On-line/Off-line Strategy Integration
- Multi-Channel Internet Sales and Marketing
- Affiliate Marketing Consultation
- Brand Touch Point Analysis
- Interactive Media
- Mobile Marketing and Commerce
- Viral/Social Networking and Marketing
- Corporate Special Markets Sales and Marketing
- E-business Strategy and Execution
- AMG has provided marketing services for leading companies, including - Vera Bradley, State Farm Insurance, Fuji Film, Zondervan, Scent Lok, Jeep, Slingshot Bikes.
(Privately Held; Apparel & Fashion industry)
November 2007 — August 2009 (1 year 10 months)
Consultant for multi-channel e-business strategies, including: social media, ecommerce, affiliate marketing, comparison shopping, web analytics, mobile marketing and commerce, search marketing, re-targeting, social shopping, and new channel development.
(Sporting Goods industry)
July 2001 — January 2007 (5 years 7 months)
- I led the purchase of Slingshot in 2001
- Acted as managing partner for the brands re-launch until 2007
- Developed e-commerce strategies
- Worked directly with major OEM suppliers such as: Kenda, White Brothers, Velocity, Crank Brothers, FSA
- Developed new and managed existing Intellectual Property
(Sports industry)
February 1994 — April 1998 (4 years 3 months)
Managed sports promotion and marketing programs.