
Sr. Consultant / CEO: AMG
Greater Grand Rapids, Michigan Area

Sr. Consultant / CEO: AMG
Greater Grand Rapids, Michigan Area
I work with leading brands to provide a wide range of consulting solutions. I believe in strategic alignment, critical paths, outsourcing, measurable goals, accountability, and the entrepreneurial spirit.
Professional Experience:
> On-line / off-line strategy
> Brand touchpoint planning
> eBusiness
> Social media
> Affiliate marketing
> Public relations
> Opinion molding
> Sales (B2B, B2C)
> Data mining, web analytics and ROI tracking
> Search marketing
> Sports marketing and promotion
> Corporate sponsorship
> Product design, prototyping, testing, and domestic and international manufacturing
> Intellectual property
> OEM sourcing and partnership development
> Incentive and Corporate Special Markets sales and marketing
> Project management
> Raising capital and investor relations
(Privately Held; 201-500 employees; Apparel & Fashion industry)
November 2007 — Present (1 year)
Consultant for Multi-Channel eBusiness strategies, including: social media marketing and commerce, affiliate marketing, mobile marketing and commerce, and search marketing.
(Marketing and Advertising industry)
April 1998 — Present (10 years 7 months)
AMG is a Brand Innovation Company
- Project Management for Strategic Initiatives
- On-line/Off-line Strategy Integration
- Multi-Channel Internet Sales and Marketing
- Affiliate Marketing Consultation
- Brand Touch Point Analysis
- Interactive Media
- Mobile Marketing and Commerce
- Viral/Social Networking and Marketing
- Corporate Special Markets Sales and Marketing
- E-business Strategy and Execution
- AMG has provided marketing services for leading companies, including - Vera Bradley, State Farm Insurance, Fuji Film, Zondervan, Scent Lok, Jeep, Slingshot Bikes.
(Sporting Goods industry)
July 2001 — January 2007 (5 years 7 months)
- I led the purchase of Slingshot in 2001
- Acted as managing partner for the brands re-launch until 2007
- Developed e-commerce strategies
- Worked directly with major OEM suppliers such as: Kenda, White Brothers, Velocity, Crank Brothers, FSA
- Developed new and managed existing Intellectual Property
(Sports industry)
February 1994 — April 1998 (4 years 3 months)
Managed sports promotion and marketing programs.
B.S., Sports Management